Havas SO’s Post

View organization page for Havas SO, graphic

2,122 followers

Can a piece of music help manage pain? Our purpose-built solution for Nurofen involved partnering with a psychology researcher and a musical artist to create a track that can help ease everyday acute pain. The track ‘All of Us’ was shown to significantly reduce feelings of pain and unpleasantness in 286 study participants. Not only was the track published on Spotify, but our awareness campaign reached an estimated 5.5 million people. The project was shortlisted for a Cannes Lion, and also won a Gerety Award – a creative prize for work focused on female audiences. At Havas SO, we have one purposeful end-goal - to help our clients improve the health and lives of people. #HavasSO #PurposeDriven #HealthcareMarketing #AcutePain #MusicTherapy #PositiveChange

To view or add a comment, sign in

Explore topics