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Last week at Cannes Lions International Festival of Creativity, a few of our Havas leaders and clients were featured on "Today's Consumers are Redefining the Status Symbols of Tomorrow." Moderated by Alison Weissbrot, Chebbo of TikTok, Sandro Corsaro of Wayfair, Umbar Shakir of Gate One, and Robert Jan van Dormael of HARMAN International spoke on how brands can tap into the power of microcultures to make more meaningful connections with consumers. "While in the past, media was one-way traffic, it has become a platform where you can actually engage with your target audience,” said Robert. “Through microcultures, we've done so on several levels.” Thanks Barbara White Sax and Campaign US for the recap! Read the full story here: https://lnkd.in/g_C54Zwj

Improving status with consumers

Improving status with consumers

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