Havas’ Post

🚀 The Havas X Index 2024 Report is Here! 🚀 In today’s challenging economic climate, marked by significant inflation, brands are facing a transformative challenge in customer experience (CX). With 48% of consumers feeling the pinch on their purchasing power and making trade-offs due to financial constraints, delivering exceptional CX has never been more crucial. In this year X Index, the report shows consumers are more demanding than ever, with 59% saying they’ve stopped buying from a brand after just one bad experience. Sobering stats like that have raised the bar for customer experience. Gone are the days where simply meeting expectations is sufficient. Businesses are now required to adopt a holistic approach that combines functionality, emotional engagement, and going above-and-beyond customers’ expectations. Brands that can build up these three key elements will be the most successful when it comes to CX. Find out more here: https://lnkd.in/eXudpb5s #XIndex2024 #CustomerExperience #CX #Innovation #ConsumerInsights #BrandExcellence