The winning secret to a four-year long marketing & technology plan? Adaptability.
As the only telecommunications operator of the Paris 2024 Olympics, compared to the five operators in the Tokyo 2020 Olympics, the stakes are high for Orange who took on an additional role as marketing partner.
With this heavy responsibility and a four year heads-up, the only constant for Orange was change —having to adapt their plan and still find ways innovate while doing so.
In today’s The Meaningful Media Podcast episode, host Ben Downing sits down with Charles Bal from Havas Play 🇫🇷 and Sophie Bonnier from Orange for an insightful conversation into the challenges and excitement involved in powering & marketing the Paris 2024 Olympics.
Listen NOW! Available on Spotify or Apple Podcasts.
Spotify: https://lnkd.in/esuxPJik
Apple Podcasts: https://lnkd.in/evbMQ6FX#MeaningfulMediaPodcast#MeaningfulMedia#2024Olympics
Thanks for sharing, Havas Media Network! Going to have to take a listen. If you don't already, another podcast I HIGHLY recommend is Under The Influence by Terry O'Reily!
Today marks a significant milestone for Havas as we proudly unveil our new global strategic plan: #Converged. After a decade of our #Together strategy, this new chapter represents a bold step forward for our organization as we further foster global collaboration at Havas and announce significant investments.
Within a fast-evolving communications landscape, Converged addresses our clients’ increasing need for cross-functional, fully integrated communications solutions driven by data, technology and AI. It will transform client experience by unlocking the full potential of our capabilities across all markets to offer hyper-personalized and meaningful solutions in real-time. Through our new groupwide Converged Operating System, fusing all our global talent, capabilities, platforms and expertise, we can make the strongest and most meaningful difference to brands and businesses. Within this transformation, one constant remains: strategic and creative excellence sit at the heart of everything we do and drive our success, as well as our clients’ growth.
“I couldn’t be more excited about this transformative development for Havas. Aiming at supercharging our positive impact for our clients and contributing to shaping the future of the rapidly changing communications industry, our new Converged strategy will build even more bridges between creativity, media, production, and technology than ever before. We are building a model that is future-thought, agnostic in terms of data and tech partnerships and perfectly interoperable with our clients’ systems, to meet their needs even more swiftly and cost-effectively. Converged is a collective journey, as it marks a further acceleration in our growth journey, representing a cultural shift that will resonate across every level of our organization and ensure the success of our clients and partners.” Yannick Bolloré, Chairman and CEO of #Havas
Read the full press release here > https://lnkd.in/eYwvD-X2
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2moThanks for sharing, Havas Media Network! Going to have to take a listen. If you don't already, another podcast I HIGHLY recommend is Under The Influence by Terry O'Reily!