Havas Market’s Post

Recent studies from Google CEE and IPSOS found that over 80% of survey respondents opted to research online and purchase offline or research offline and purchase online —an indication of the blurring lines between online and brick and mortar worlds. A certain evolution must occur for brands wishing to leverage these channels to be shoppable anywhere, anytime.  To explore this evolution —and creative commerce’s heavy influence on the retail media landscape —our Liquid Havas - Shopper Marketing & Ecommerce Creative Agency and Havas Market teams have compiled insights and perspectives for brands to win in creative commerce. This paper analyzes the changing dynamics of this concept including internet usage, channel shifts, purchase journey, key building blocks, and more.  Read the full paper below or find on our website here: https://lnkd.in/g5HKWdcQ #CreativeCommerce #MeaningfulShoppingExperiences

With over 5 billion of the world’s population on some form of social media, this communications channel has become integral for brands as they increasingly realize the importance of a social first business strategy. 🌎 While broad reach is valuable, true success lies in identifying and engaging the right audience through tailored, personalized communication that drives conversion. Explore deeper insights into the evolving social commerce landscape in Havas Market’s Building the Social Commerce Bridge; the Path to Personalization: https://lnkd.in/eS2Uwnp6 #SocialCommerce #MeaningfulShoppingExperiences #HavasMarket

In this article, HORIZONT discusses Havas Market's recent Havas Retail Media Day, emphasizing our innovative solutions for our clients and our strong focus on the collaborative partnership between the agency, client, and retailer. #BetterTogether #MeaningfulMedia

Social media today connects more people than ever before, creating a wide reach for brand messaging. While scale is important, conversion ultimately comes from reaching the right audience, in a personalized way. At Havas Market, we like to think of social commerce as a ‘bridge’ that connects an engaged audience to the products or services that are most relevant to their unique interests. 🌉 Exploring this topic, Havas Market presents a comprehensive examination of building this ‘social commerce bridge.’ Read on to learn how brands can capitalize on this rapidly evolving market by mastering the fundamentals of an optimal social strategy and the nuanced art of hyper-personalization. The full paper is available on our website here: https://lnkd.in/eh5Ph2-U #HavasMarket #MeaningfulShoppingExperiences #SocialCommerce

Havas Retail Media Day 2024! 🎉 It's a wrap! A huge thank you to all participants for joining, the inspiring presentations, and the exciting exchanges at our first Havas Media Retail Media Day. Here are some of the key takeaways we gathered yesterday: 🌟 Versatility of Retail Media: From out-of-home (OOH) to online shops and loyalty apps – the possibilities and touchpoints are diverse. This makes the standards set by the Federal Association of the Digital Economy (BVDW) even more important to ensure more comparability for advertisers and high-quality inventory. 📈 Rapid Growth: IAB Europe predicts global spending will reach €165 billion by 2028. The growth that took Google Search 14 years to achieve, Retail Media has reached in just 5 years! 📊 Data Clean Rooms: Data Clean Rooms like the Amazon Marketing Cloud will become increasingly important in the future for leveraging retailers' first-party data in a privacy-compliant and targeted manner. 📈 Incrementality: With the help of Flexible Shopping Insights within the Amazon Marketing Cloud, we were able to show that users exposed to our AMD Full Funnel campaign had a 20% higher purchase rate on average compared to users without advertising contact. We sincerely thank all the speakers and our sponsors Amazon Ads, Schwarz Media GmbH, inovisco Mobile Media GmbH, and Kairion GmbH - A ProSiebenSat.1 Media SE company! We are excited to continue supporting our clients in the retail media sector thanks to our broad agency expertise! 🚀 #retailmedia #HavasMarket #havasmedia #digitalmarketing #ecommerce

With Millennials and Gen Z consumers comprising over 40% of all luxury spending —according to a report by Luxe Digital— luxury brands are in an arms race to build their digital capabilities and become sophisticated in an area they might have traditionally ignored. Luxury brands are embracing digital and taking talent in-house—a key trend shaping the luxury commerce landscape today. Read more trends, challenges, and champions in the space in Havas Market’s Redefining Luxury in the Digital Marketplace white paper: https://lnkd.in/emuWau8M #LuxuryeCommerce #MeaningfulShoppingExperiences #RedefiningLuxury

With a consumer’s online experience influencing at least 44% of all luxury purchases, according to a report by Luxe Digital, seamlessly integrating online and offline experiences is crucial. Evolving consumer behavior is driving omnichannel excellence —a key trend shaping the luxury commerce landscape today. Read more trends, challenges, and champions in the space in Havas Market’s Redefining Luxury in the Digital Marketplace white paper: https://lnkd.in/em_9_YWz #LuxuryeCommerce #MeaningfulShoppingExperiences #RedefiningLuxury

30% of personal luxury sales are anticipated to take place online by 2025, says a report by Luxe Digital. Historically seen as a threat, multi-channel presence for Luxury eCommerce has since evolved into a necessary approach for luxury brands to meet their consumers where they are. To navigate this booming luxury eCommerce landscape, amid shifting consumer preferences and technological developments, Havas Market has put together a guide to the luxury eCommerce landscape. In this whitepaper you’ll find: 💎 Trends that luxury brands are embracing 💎 Challenges in this digital transformation 💎 Brands and platforms currently championing the space Read the full paper below or on our website here: https://lnkd.in/d7Ak7-wn #LuxuryeCommerce #HavasMarket #MeaningfulShoppingExperiences #RedefiningLuxury