Owning a niche can help you scale your business but it doesn't mean you turn the spigot off on your current clients. Think of it as an evolution 💡 What got you started in business (like hanging your ‘"OPEN" sign and hoping to serve any passerby) won’t take you to the next level 👆 You know what will? Being brave enough to go all in. Trusting that you’ll always call the shots. And knowing that you never have to turn down a dreamy client just because they don’t fit the ideal client avatar you spent hours dreaming up on paper. Want to learn more about dialing your messaging in and leaving all the mindset drama behind? A brand new episode of the Billion Dollar Backstory Podcast is out now 🙌 Stacy Havener will put an end to any doubts you have about niching before you can even finish your cup of coffee. 🎧 Tune in on your fave podcast platform. Happy (story) snackin’! ......... 🎙 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 𝗗𝗼𝗹𝗹𝗮𝗿 𝗕𝗮𝗰𝗸𝘀𝘁𝗼𝗿𝘆: 𝘚𝘩𝘢𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘣𝘦𝘩𝘪𝘯𝘥 𝘵𝘩𝘦 𝘱𝘰𝘳𝘵𝘧𝘰𝘭𝘪𝘰𝘴 This season is sponsored by: + Ultimus Fund Solutions + The Boutique Investment Collective by Havener Capital Partners
Excellent point Stacy. Niching down doesn't mean that you can't help others. It's possible that your laser focus will be noticed by others on the perimeter. But you get to choose with intention and they're probably not too far off target so it's a win!
I'm enjoying the story snacks Stacy Havener. They're a great listen for my short commute to home or the office after I drop my girls off at school.
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2moPeople are smart. Dots can be connected. Skill and quality service are obvious if presented properly (case in point). e.g. We're definitely not in YOUR niche Havener Capital Partners, but jeez do we ever salivate over posts like how to crush your trips, ditch the pitch, sell with story, etc. And if you're crushing your niche and showing up properly - those outside will salivate indeed.