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Marketing: Helping customers get to know your business! 🏢 For small and medium-sized enterprises (SMEs), marketing is more than just promoting products—it’s about building relationships with your customers. Effective marketing helps potential customers understand who you are, what you stand for, and how your products or services can benefit them. By telling your story and showcasing your values, marketing makes your SME approachable and relatable. It allows you to highlight the unique benefits you bring to the market, helping to build trust and credibility. When customers feel connected to your brand, they are more likely to choose you over the competition. 💡 How Can This Benefit Your Business? Increased visibility - Putting your brand on the map & reaching new customers. Customer loyalty - Builds trust by sharing your mission, values, and expertise. Competitive edge - Stand out from your competitors At Lizard Marketing, we specialise in helping SMEs create personalised marketing strategies that connect with customers and drive long-term business growth. 📈 Let’s work together to tell your story and build relationships that last. 🚀 ✉️ enquiries@lizardmarketing.co.uk #SMEs #MarketingStrategy #BrandBuilding #CustomerEngagement #LizardMarketing #BusinessGrowth #SmallBusiness #DigitalMarketing #UKBusiness

Ready to level up your Go-To-Market strategy? The key is aligning your marketing and sales team, but achieving alignment is not always straightforward. This is where a marketing and sales alignment agreement comes in! This formal agreement bridges gaps set clear expectations and makes your GTM efforts more efficient. 𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐚𝐛𝐨𝐮𝐭 𝐡𝐨𝐰 𝐢𝐭 𝐰𝐨𝐫𝐤𝐬? 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐨𝐮𝐫 𝐥𝐚𝐭𝐞𝐬𝐭 𝐰𝐨𝐫𝐤𝐛𝐨𝐨𝐤 𝐚𝐧𝐝 𝐥𝐞𝐚𝐫𝐧 𝐡𝐨𝐰 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐆𝐓𝐌 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬. #MarketingStrategy #GTM #GTMStrategy

Marketing success depends on a well-thought-out strategy for the promotion of products and services. Learn how to develop a comprehensive marketing plan that aligns with your business goals and builds meaningful customer connections. Join us on our Strategy Planning Training Course - 4 February 2025 - 09:30 - 12:30. Secure your spot - https://lnkd.in/eEjeJpGb #CareerDevelopment #ProfessionalGrowth #AutomateUK #ExpertTraining #BARA #PPMA #UKIVA #StrategyPlanning #Marketing

📜 #imQUOTES: A profound insight reshapes our marketing approach: Great marketing makes your customer feel smart. This approach transcends traditional selling tactics by empowering consumers and making them feel savvy and informed rather than just persuaded. But why is it crucial for your marketing to boost your customers' confidence, and how can this philosophy transform your brand's relationship with its audience? Elevating Consumer Intelligence: ☞ Informed Choices: Provide clear, helpful information that aids decision-making. When customers understand their choices fully, they feel more competent and confident in their decisions. ☞ Customer Education: Focus on educating rather than selling. Use tutorials, webinars, and informative blog posts that enrich your customers' knowledge and skills. ☞ Solutions Over Sales: Highlight how your products or services solve problems or improve lives, reinforcing customer decision-making. ☞ Encourage Feedback: Show that you value the customer's opinion by encouraging feedback and dialogue. This not only enhances their engagement but also amplifies their voice. Are you ready to adopt a marketing strategy that makes your customer feel like a genius? ✔️ Craft Clear Messaging: Avoid jargon and complex language. Simple, straightforward communication helps customers understand and appreciate the benefits of your offerings. ✔️ Utilize Testimonials: Share stories of how other customers have successfully used your product to solve their problems. Peer examples can validate the customer's choice and enhance their confidence. ✔️ Offer Choices: Provide options that allow customers to customize or choose according to their needs. This flexibility makes them feel in control of their buying journey. ✔️ Regular Updates: Keep your customers informed about new features, offers, and insights related to your products. Knowledge is power, and staying informed makes them feel ahead. By focusing on making your customers feel smart, your marketing does more than promote—it empowers. This fosters loyalty and builds a community of informed, confident advocates for your brand. 💡 Bonus Tip: Review customer feedback regularly to adjust your educational content and ensure it remains relevant and empowering. #MarketingQuotes #Marketing #CustomersFirst #Business

PGDM Programme for marketing management Marketing management is the backbone of any business. It involves understanding consumer needs, creating value, and building strong customer relationships. Read More : https://shorturl.at/9UIdN  #iibs #DigitalMarketing #Programme #Management #pgdm

MUST READ : 🎓 Reflecting on My Learning Journey as Chief Marketing Officer at Hartnow Technologies! 🎓 Hey everyone! Just wanted to share a bit about my recent experience completing a fascinating simulation as Chief Marketing Officer at Hartnow Technologies (as my CRM assignment) It's been quite the ride! 🌟 🌟 Gratitude: Before I begin, a big shoutout to my team members and instructor Ray Sabharwal for their support and encouragement along the way! 🔍 Getting Started: So, picture this: I step into the shoes of leading Sales, Customer Service, and Marketing departments. Sounds exciting, right? But it came with its fair share of challenges. With a new CRM system thrown into the mix, I was eager to dive in and see what I could do. 📈 Facing Challenges: Let me tell you, diving into the world of data-driven decision-making wasn't a walk in the park. Limited data in the CRM and trying to figure out the ins and outs of the industry was like trying to solve a puzzle blindfolded. But hey, I love a good challenge! 💡 Discovering Strategies: Through trial and error (and a few bumps along the way), I started figuring out the best ways to boost revenue, reel in new customers, lock down contracts, and keep our existing customers happy. The CRM system was like my trusty sidekick, helping me fine-tune our approach to match Hartnow's growth goals. 💼 Celebrating Wins: Fast forward to the end of the simulation, and guess what? We made some serious progress! Revenue was up, we snagged some awesome new customers, nailed down some key contracts, and kept our existing customers coming back for more. It's amazing what a bit of data and a whole lot of determination can do! 🎯 Final Thoughts: This whole experience really drove home the importance of embracing technology and staying adaptable in today's fast-paced world. I've learned so much, and I can't wait to put it all into practice in my future academic and professional endeavors. #Marketing #Sales #CRM #Leadership #Innovation #BusinessGrowth #LearningJourney #CustomerRelationshipManagement

#ProductMarketingManagers, have you ever given any thought to a situational sales playbook using a minimalist approach? Think about how many sales tools you’ve created over the years that never got used or maybe once. This approach will stem the tide. Here are a few hypothetical situations. The key to success is keeping the artifacts to a single page or less. Imagine you’re a salesperson. There are, give or take, 10 common scenarios you run into routinely. Here are 3 examples. 1. You have a discovery meeting with a new prospect that’s a [job title]. 2. You’re asked, “Can you tell me a little about [product name]?” 3. You’re asked, “How does [product name] compare with [competitor’s] product?” Now, imagine a simple 1-pager (or less) for each situation written in a conversational tone and formatted to be consumed in spoon-size bites so it’s easy for you (the salesperson) to internalize and communicate in your own style. Here’s the thing that makes good salespeople successful. They operate with a path-of-least-resistance mindset. If you want the salesforce to deliver your product value messages in the most effective way possible, play to that mindset when creating sales tools. You can learn how to create your situational/minimalist sales playbook and get the other 7 scenarios along with all the sales tools and it won’t cost you a dime. Take the free Product Marketing 101 Basic Skills Course from Product Management University and create fewer sales tools that are more effective. B2B Product Marketing Certification available. #productmarketing https://lnkd.in/em5BgR_V

Account-Based Marketing (ABM) is a focused strategy where sales and marketing teams collaborate to target high-value accounts with personalized campaigns. It aims to drive higher engagement and improve ROI by aligning efforts around specific customer needs.

The GTM Org will become a revenue-generating machine when marketing changes its north star metric and places a greater emphasis and effort on activating middle and bottom-of-funnel experiences with sales. This is accomplished primarily through content coming from marketing that enables sales to further penetrate accounts and create more activity early and late in the deal stage. Marketers cannot hang their hat on someone showing up in the CRM, or even when a deal moves into position to win. GTM is a team sport. You don’t play on a team to have a different outcome than other teammates. You all have differing functions but share a common goal and common accountability. When marketing starts to invest more heavily into content that activates MOFU and BOFU, a great sense of alignment and productivity happens within the org. What you should start to experience is: 1️⃣ Greater sales velocity 2️⃣ Shorter sales cycle 3️⃣ Reduction in S&M expenses 4️⃣ Lower CAC 5️⃣ Lower Marketing expenditure 6️⃣ Greater marketing ROI 7️⃣ Greater profit margins However, to accomplish this. You as the marketing leader must develop the process, people, and resources to execute MOFU and BOFU marketing programs. #RevenueEngineering #GTM #B2BMarketing #DemandGeneration #B2B #Evron #vSaaS #SaaS

Smarketing and Goto Market Simplified Smarketing means getting sales and marketing to work together; lots of businesses struggle because these teams aren't aligned. At PMG360, we make sure our sales and marketing teams collaborate, because they are both a part of the Go To Market (GTM) team. They should not compete or blame each other and need to take ownership of their role in the GTM strategy to ensure we are all working toward our customers' success. How do you manage your sales and marketing teams? ________________ I am Kurt Martin, the CEO at PMG360. We help companies generate more leads, configure their CRM and a lot more. If you need help with your marketing efforts, let's talk: https://hubs.ly/Q02zmy8X0 If you need more time to explore PMG360 offers, check this out: https://hubs.ly/Q02zmrSG0