Hawthorn Creative’s Post

Even when two people don’t speak the same language, they often find common ground over good food. For travelers who label themselves as foodies, a destination’s local cuisine and dining experiences can be the No. 1 reason they choose to visit. For hotels and destinations, leveraging their area’s food history, traditions, and expertise can be a game-changer in not only engaging current foodies but even creating new ones. https://lnkd.in/g3zZ62BF

If you want to compete as a luxury business, marketing is essential to not only promote and highlight your brand story, but also to drive conversions. As we head into budget planning for 2025, we’re taking a look at what percentage of a company’s overall budget should be dedicated to marketing, along with how to create the right mix of tactics to meet your goals. We even included a sample marketing mix — focused on driving conversions — to help get you started below: https://lnkd.in/gjP_gXuq

It wasn’t that long ago that authenticity was a trending buzzword. Today, it’s become the standard, but it can still feel like an out-of-reach concept for some marketers — especially if the traditional notions of slick, polished, and highly produced content have been your go-to. To help you get inspired, we put together some ways to add authenticity to your social media campaigns and connect with your audience on a deeper level. https://lnkd.in/gQg6NqG7

It’s been more than four years since COVID-19 kept us all at home, but we’re still feeling the urge to catch up on all that travel and exploration we missed. That sense of carpe diem has led to an increase in impulse getaways, with hotels and resorts seeing more last-minute bookings and shorter stays. Late-arriving, here-and-gone visitors can be great to fill in holes left by cancellations and slow times, but they’re not the bread and butter of the hospitality industry. Here are some ideas for simple yet impactful content that invites travelers to stick around — plus ways to get the message out to your audience effectively: https://lnkd.in/gVF-pfv6

As artificial intelligence continues to evolve, it promises a brighter, more efficient future for content marketing and SEO — but how do you use the technology to your best advantage? Many marketers are starting to experiment with AI and SEO, but its full potential has yet to be discovered. Our recent blog post takes a look at how AI can be used (or avoided) to improve your keywords, rankings, and back-end SEO tasks. You have questions, check out our answers here: https://lnkd.in/gP6P35AP

Building a social media following is tough work. It can take months of consistency, outreach, top-notch content creation, and more to push that snowball up the hill. Once you get to the summit, though, you look out over the horizon and see them: followers. Loyal, engaged followers who like, comment, share, and otherwise hang out in your social spaces. Establishing a digital community is only the first part of the journey, though. Attention spans are short these days, and if you don’t take the time to nurture your loyal followers, they’ll fade away from your page (and fast). In this blog, we’re skipping past the audience building to focus on the next equally important part of the process: maintaining that audience through community management. Here’s a look at some of the questions we get most from our clients about how to best manage, engage, maintain, and show appreciation for their online community: https://lnkd.in/g-nbAcak

You’re finally starting to see real results from your SEO strategy. It’s solid, your rankings are climbing. You’re on trend to be in the top three results … and then Google changes the entire game. The next plot twist in search engine marketing is here: Google AI Overview. We’ve been learning as much about Google AI Overview as possible, watching it evolve, and becoming experts so that we can help our clients stay ahead of the curve. Here’s How AI Will Affect Your Marketing Strategy: https://lnkd.in/esh5Gycr

The Swedish word lagom refers to the feeling of balance — of something being just right. That’s the feeling you want to evoke in all aspects of your guest experience. One of the best ways to give your guests that balance and serenity? Offer nature and wellness-focused experiences. Here are five ways humans interact with nature to boost well-being, plus tips for how hotels and resorts can support and enhance those experiences. https://lnkd.in/eCAsGinJ

After months of planning and hard work, your slick, modern website is finally live for all the world to see. (Congratulations!) You may be thinking your work is done, and it’s time to sit back and watch the leads come in. However, launching a new site doesn’t mean your job is totally finished — it’s just reshaped itself a bit. Here we break down our list of the top things we watch out for when maintaining a client’s website, and why they’re important: https://lnkd.in/gRCnHcW6