Haya El Nasser’s Post

"Time spent with connected TV (CTV) will grow 8.3% this year to reach 2 hours and 15 minutes (2:15) a day this year." EMARKETER and Arielle Feger put together an awesome article talking about the growth of digital media in the recent past and the upcoming future. Within that number is #CTV and its continuous growth. If you want to learn more about the growth of Connected TV, how it can positively impact your entire paid media mix, and what makes Keynes Digital different in the space, message me. #ConnectedTV #Advertising #CTV #PaidMedia

O&O’s annual census of the U.K. based Indie TV sector - now in its 15th year - once again provides the key numbers in order to understand this important sector and the changing make up of its business. In this case confirming what a challenging year 2023/24 was for the sector as a whole.

Report: CTV usage sees gains but lags behind linear TV Connected TV usage among US adults is expected to increase by 8.3% this year, reaching an average of 2 hours and 15 minutes per day, according to a report from eMarketer. However, traditional TV remains more popular, with adults spending nearly 3 hours daily. Digital media will account for 63.7% of the total media time spent by US adults in 2024.

https://lnkd.in/e5emdCgq According to a nationwide survey of 1,000 adults conducted earlier this month by Katz #Radio Group, radio leads other #media in #trustworthiness Asked about their trust in radio, television, newspapers, magazines, and social media, nearly eight in ten adults 18+ (79%) scored radio as either very trustworthy or trustworthy, just ahead of newspapers and with a 16% advantage over TV and magazines (both 68%), and nearly three times the reported trust in social media (28%). The results align closely with those of a survey conducted earlier this year by Morning Consult, which found that 63% of U.S. adults have either “a lot” or “some” trust in radio, ahead of newspapers (60%) and social media (45%). “Our simple probe into the minds of consumers turned up some encouraging news for the radio industry and advertisers,” Katz’s report says. “When it comes to consumer trust in an expansive world of media platforms, hearing is believing.” Breaking down the sample by key demographics, adults 18-34 show a similar level of #trust in radio, again at 79%. Among this demo and adults 35-54, social media still lags far behind at 33%. Radio scores even higher among adults 55+, where 83% trust the medium, with social media plunging to just 19%. “Regardless of age and life stage, radio consistently achieved a high level of consumer trust, while other media types saw shifts, especially among the older and younger crowds,” the report notes, concluding that “radio is the ideal platform for advertisers looking to make their voice heard and their message count. Unlike with risky social media platforms, #brands utilizing radio in their media mix can be sure that they are #reaching wide audiences in #brandsafe environments with the best chance for messaging to break through, resonate, and not be #mistrusted by consumers.”

Comscore’s Congressional District CTV Index 📊 shows some rural communities in the U.S. have CTV viewership that indexes higher than more urban regions.    As our Chief Innovation Officer, David Algranati, shared in a recent Digiday article: “any campaign allocating their media spend and content placement without considering these over indexing rural areas is likely to get their allocations wrong.”    Find the report at this link 👉 https://lnkd.in/e2ikbq4J    Or read the article at https://lnkd.in/esiyCuDR #CTVviewing #politicaladvertising #mediameasurement #comscore

The U.S. Census Bureau reported that median household income increased for the first time since before the COVID pandemic. The increase appears to be far below the level of inflation, especially on things such as food and energy that hits low-income older adults the most. Median household income increases for first time since before pandemic: Census Bureau (mcknightsseniorliving.com)

A interesting article, Digital media makes up nearly two-thirds of consumers’ total time spent with media. #Advertising #Marketing #PublicRelations #LasVegas #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders 

Worried about the end of third-party cookies? Don't be. That's specifically what we do. Like how we helped one premium news publisher revamp their ad game by switching to first-party data collection. Boosted ad revenue by 20%. Helped them become a data-driven powerhouse. Set a new standard. We helped them succeed. How can we help you? Learn more at https://lnkd.in/evuqxBkW   #identity #data #publishers

Building first-party data assets is a great piece of advice in almost every sector of the digital media business.

Just one of dozens of very specific ways Prohaska Consulting helps clients.