Hayley Dalton’s Post

🍻⚽ The Premier League and Diageo join forces! 🍻⚽ Starting this season, the renowned Irish stout will become the “Official Beer of the Premier League,” while Guinness 0.0 will be the “Official Non-Alcoholic Beer. This collaboration celebrates the union of two iconic brands and provides a unique opportunity to connect football fans’ passion with the pleasure of enjoying quality beer. But that’s not all! Through this partnership, Guinness will promote responsible alcohol consumption globally, ensuring a safe and enjoyable match-day experience. Being a partner of the world’s most-watched football championship means becoming part of rich traditions and creating new stories that resonate with fans worldwide. 📊 Fascinating statistics: 1. The English Premier League has an estimated global TV audience of 3.2 billion viewers per season. 2. PL matches are broadcast to 800 million homes across 188 countries, thanks to 90 broadcasters and over 400 channels2. 3. In the UK, about 70% of the population watches the Premier League through Sky, BT, or the BBC. 4. The Premier League is watched by over 4.7 billion people worldwide—an incredible reach. 5.Over 10 million glasses of Guinness are enjoyed every day around the world. 6. Annually, more than 1.8 billion pints of Guinness are consumed globally. 7. Since its inception in 1759, over 150 billion pints of Guinness have been consumed globally. In the United States, Guinness accounts for nearly two percent of the total beer market. 8. Guinness Draught is brewed in 50 countries and sold in over 150 countries. Look at the graphics below, they are amazing!!! Share your thoughts below 👇 #Marketing #Branding #Guinness #PremierLeague #GlobalBrands #partnership #MarketingMagic #BrandingGoals #GuinnessGoals #PremierLeaguePassion #GlobalBrandsRock

💡It is official now- Diageo owned Guinness has replaced Budweiser as the "Official Beer of The Premier League", and Guinness 0.0 as the "Official Non-Alcoholic Beer of the Premier League". 💡Proposed four-year partnership will start from the 2024/25 season and is reportedly worth UK£41 million (US$51.3 million), a little over UK£10 million (US$12.5 million) per year 💡As an iconic beer brand with Irish heritage, Premier League sponsorship allows Guinness to strengthen its connection with the passionate football culture in the UK and globally 💡The deal gives Guinness visibility and association with one of the most-watched sports properties (viewership of 3.2 billion), reaching engaged fans across multiple platforms 💡It complements Guinness' positioning as a premium beer, aligning with the prestige and global appeal of the Premier League 💡Branding and integrations allow Guinness to create unique on-site experiences for fans, deepening their brand affinity 💡The sponsorship enables targeted marketing activations catering to the league's diverse fanbase across demographics and geographies 💡Leveraging the sponsorship, Guinness can craft compelling storytelling and campaigns that resonate with football fans' love for the game and the social camaraderie of watching it with friends over a beer 💡The deal also allows Guinness to capitalize on the fervent football fandom, potentially driving sales during match days and fostering brand loyalty among fans 💡Effective integration with Premier League partners and clubs can open up cross-promotional opportunities for Guinness as well #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #guinness #beer #premierleague #foootball #fandom #footballsponsorship #zeroalcohol SportQuake

Beer brands have been sponsoring sports events for ages. Not surprisingly, the rising growth and influence of non-alcoholic beer is pushing N/A into this space as well. What N/A brands have already made the jump, and how might they use sports to further differentiate? #nonalcoholicbeer #nonalcoholic #sportsmarketing #beverageindustry #beveragetrends https://lnkd.in/eVusGNwq

AB InBev will become the Olympics first beer sponsor at the worldwide partner level, with a deal that will see it lead with its non-alcoholic beer, Corona Cero, starting with this year's #olympics 🏅 in 🇫🇷 France. Corona Cero will be the official beer sponsor of the Olympic Games until 2028. It’s a deal that will span three Olympic games: the upcoming summer games in Paris this year, the Milan 2026 winter games, and the LA summer games in 2028. The deal also includes marketing rights for the Paralympic Games. It’s the first time a beer brand has been a global partner sponsor of the games, something the company describes as a “step change” for the beer industry. This sponsorship echos that of Heineken 0.0 and its sports sponsorship, such as F1 racing, where the alcohol free brand offering now leads out on global sports sponsorship and associated brand investment. #Olympics #abinbev #coronacero #alcoholfree #zeroalcohol #beer #heineken #sportsbusiness #sport #olympics2024 #paris #paris2024 Lars Jensen Kristof König Paul Villis Carol Dunne Gwyneth Kelly Marc LEJEUNE Jean-Philippe Delforge Mark Allen Sheelagh Pentony Gilles Halotel Jim Watson Bourcard Nesin Francois Sonneville David Deeley Nina Riggins Sophie TUDOT Wayne Donovan Barbara Lezzer Elizabeth Horvath Farrah Gilsenan Will Keating Thomas Hahlin Ahlinder Leigh-Anne Vaughan John Savage

Jan 12, 2024 CNN article. This is interesting as ABInBev will be the official beer sponsor of the upcoming Olympics, with a NON-ALCOHOLIC beer; Corona Cero/Zero. This just shows the validity of the non alcoholic sector when a major beer company is willing to pay the high sponsorship fees (amount was not disclosed) and will provide awareness for the Non-Alcoholic sector. This comes on with other major NA brands doing sponsorships with Formula 1 like Heineken 0 & Peroni 0, but this is by far the biggest Non-Alcoholic brand sponsorship and indicative of what major bev/alc companies feel that the NA sector will grow so investing in promotion. Corona Cero/Zero will be the official beer at the 2024 Summer Paris, 2026 Winter Milan, and 2028 Summer Los Angeles games. https://lnkd.in/eQxjJm97

Hospitality Planning Tips: The Rugby Super League Grand Final is taking place on 12 October 🏉 Why not hold a viewing party at your venue, and consider offering these themed menu items and drinks to boost customer satisfaction and profits. Here are some ideas:  Themed Menu Ideas 1. Scrum-ptious Burgers - Hearty burgers with names inspired by rugby positions like "The Prop's Beefy Delight" or "The Scrum Half Chicken Classic." 2. Ruck & Roll Wraps - Flavourful wraps filled with options like spicy pulled pork, grilled vegetables, or chipotle chicken to keep the energy high. 3. Try Line Tacos - A variety of tacos named after famous rugby plays, such as "The Haka Spicy Beef Taco" or "The Fullback Fish Taco." Themed Drink Ideas 1. Kick Conversion Cocktails - Signature cocktails like "The Drop Goal Margarita" or "The Conversion Cosmo" with vibrant colours representing the teams playing. 2. Rugger’s Brew - Craft beers from local breweries, encouraging guests to try "The Maul Stout" or "The Tackle IPA." 3. Non-Tackle Mocktails - Refreshing non-alcoholic drinks for all ages, such as "The Sprint Spritzer" or "The Goal Line Ginger Lemonade." Promotions to Encourage Attendance • Early Bird Specials: Offer discounts on food and drinks for guests who arrive before the game starts. • Halftime Happy Hour: Special prices on select drinks during halftime to keep the spirits high. • Fan Photo Contest: Encourage guests to wear team colours and offer prizes for the best-dressed fans or the best fan photo posted on social media tagging the venue. Creating a vibrant and themed atmosphere with these menu and drink options not only enhances the game-watching experience but also encourages guests to choose your venue as the go-to place for major sporting events, increasing both customer satisfaction and profits. #RugbyGrandFinal #CapconTips #Hospitality #RiskManagement #StockControls #InventoryManagement #MysteryGuest #StockAuditing

"Big Alcohol" loves to pour money into sports. After all, it typically pays them great dividends. But it's not just beer brands for football and bourbon for horseracing. In recent years, we’ve seen Vizzy, producer of hard seltzers, sponsor PPA Tour pickleball tournaments. They’re joined by Deep Eddy vodka, FitVine low sugar wine, & Miller Lite (Molson Coors) as official sponsors of the tour. Meanwhile, The Botanist Gin and Blue Note Bourbon have established themselves as the official gin and bourbon of Major League Pickleball. Anheuser-Busch even bought into partial ownership of one of their teams. New Belgium, brewers of Fat Tire Beer, is a recurring sponsor of the Association of Pickleball Players. Even Margaritaville resorts and restaurants, though not exactly a bottle producer but certainly a platform for consumption, has deeply embedded itself into pickleball through USAP’s Nationals and many other sponsorships. Read on to see one of the most - shall we say "unique"? - crossover ads between pickleball and booze we've ever seen: https://lnkd.in/gmJftr9X

As a Sponsor Manager, it is my job to know if a brand has any particular requirements for their participation. San Pellegrino and Acqua Panna are often the sparking and still water sponsors at the Wine & Food Festivals I manage. If their product is served at a dinner, the bottles should be chilled prior to service and a bottle of each is placed on the guest tables. During the dinner the wait staff is expected to pour from the bottles. This is not an outlandish request! This is merely a brand standard and one that makes sense for a water company that is associated with fine dining. Once I am made aware of any special requirements from a sponsor, it is my job to disseminate that info to all applicable event managers to ensure this is upheld. Always a big win when the sponsor notices our attention to detail to ensure their partnership is successful! #EventSponsorship #SponsorshipStrategies #bestpractices #successstrategies #businessevents #festivalfun #sponsorshipopportunity #wineandfoodfestival #winefestival #sponsorship #sponsors #brandrecognition #brandmarketing #brandidentity #eventplanning #marketing

You know you're in Ireland, as you're welcomed with the most famous beer brand. Yes, I was welcomed by a huge billboard showcasing the most famous Diageo Guinness hoarding. Diageo is the manufacturing company of Guinness Guinness is a local Irish beer brand started in 1759 in Dublin. I am not a beer fan therefore I've never liked it but it is a must-try for tourists. Ireland is known for their beer that's when Guinness became a huge hit here. With time, their marketing has evolved which makes it suitable for the market. Let's break down the advert: 1. Designing - The design of the advert is perfectly done in that it portrays the football match on top of the beer as the drop. As it indicates the premiere league is starting which reminds people to grab their favorite beer with their friends and family. 2. Tagline - They've made Guinness "The Official Beer of Premier League" By using this as the tagline, the first thing that comes to the loyal consumers would be to watch the match in their favorite pub. 3. Increasing sales for Pubs - With the increase in Guinness's sales, most of the pubs would be busy as there would be an event for the match. Therefore their sales would also go up which would be a win-win again. This is exactly how it happened for Taylor Swift's concert when the hotel prices skyrocketed and made money. 4. Location - These billboards were all across the city center. They were near universities where their target audience is which makes it even more appropriate. For billboards to work and get sales, the location should be right. Was it a hit or miss? I'd love to hear your opinion! #location #design #sales #tagline

⚡️A new celebrity beverage company has entered the chat. Introducing Más+ by Messi… For those who don’t follow sports or live under a rock, the face of this drink is Lionel Messi. He is one of the most famous, internationally known professional footballers of all time. The LeBron James of soccer, if you will. Messi has partnered with Mark Anthony Brands, parent company of White Claw & Mike’s Hard Lemonade, to create a new hydration beverage. Between drinks like Gatorade, BodyArmor, & Paul’s Prime, to say there’s big competition in the market would be an understatement. Attaching a celebrity name to a beverage doesn’t guarantee success. Though, it’s wise for the brand to step further into the non-alcoholic beverage space after launching White Claw 0% Alcohol Seltzer. Más+ by Messi is a low-sugar drink with electrolytes & vitamins. There are no artificial sweeteners, colors or caffeine. According to CNN, its 4 flavors include Miami Punch, in honor of his current team Inter Miami, & Orange d’Or, for his 8x winning of the Ballon d’Or trophy. This broadens their beverage portfolio, as young adults in the USA are consuming less alcohol than previous decades. “Hydration & energy drinks are projected to be a $60 billion market by 2032, growing roughly 6% annually,” according to Precedence Research. 🛒How to get your hands on it: •Available cans & bottles in Miami on 6/13 •For purchase on its website in July •Within US supermarkets in August •Global launch later this year 💭Will this be the new contender & potential rival in the drink world? Drop your thoughts below! #marketing #branding #socialmedia 📷: CNN