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Age UK is absolutely right to highlight the need for a change in societal attitudes around ageing and older people and pointing to the high prevalence of ageism in this country. Ageism lies at the heart of the barriers to employment, the reduced quality in healthcare and the restrictions to community life many of us experience as we age.    Becoming ‘old’ is something we should all be able to aspire to do and so ageism is the prejudice against our future selves. And as self-defeating as it is on an individual level, its widespread prevalence in our country means we are also failing to fulfil our potential as a nation.      The more voices that speak out and challenge ageism and negative attitudes and behaviours towards ageing and older people, the sooner we can end its harmful impact on society and individuals. It is time to remove the barriers which stop older people from realising their full potential and contribution to society so that we can all hope to age without limits in the future.   This is why we launched @AgeWithoutLimits: a campaign that aims to change the way we all think about ageing and to support a growing movement of people and organisations working to make society more age-inclusive.

What a great new campaign by Age UK. If only we'd understand the immense value in aging and older people, and looked after them with such care as antiquities. I spent as much time as I could with my grandma and won't regret one second of it- only the ones we didn't have. The same goes with spending time with my dad: he has so much to give even at 76. Be there for the elderly, not just if they are ill or in need, and not just when you have a bit of time or want something, but always: they are valuable and need to be treated as such.✨ If only we understood when we were young the real meaning of growing up and growing old: to take responsibility for our actions in society, to become human beings that really show up for themselves and for others with love, neither at the expense of the other. To not treat ill people and our elderly like damaged goods. 💎 Don't take time with elder people for granted, because one day there is no tomorrow. #agingsociety #oldergenerations #humanity #society #learning Age UK

“Why do we value older objects more than we value older people?" – a powerful message from Age UK that challenges us to rethink our priorities. At Wifinity we're committed to promoting digital inclusion and empowering later living properties. In today's world, connectivity is not just about convenience—it's about ensuring that every resident, no matter their age, has the opportunity to stay connected, engage with loved ones, and access essential services online. Our approach focuses on: 1️⃣ Supporting your sustainability goals with future-proofed tech solutions. 2️⃣ Providing a seamless corporate and residential network backed by our own IT experts. 3️⃣ Offering an uncontested internet service that ensures uninterrupted connectivity. 4️⃣ Delivering a full community engagement program to help residents not only get online but stay supported as they navigate the digital world. Reach out directly to me, and let's discuss how managed internet connectivity is transforming the later living sector—helping operators attract tenants, improve both resident and employee satisfaction, and enhance resident well-being. https://lnkd.in/efuu5YcA #DigitalInclusion #LaterLiving #RetirementLiving #Sustainability #TechForGood #ResidentSatisfaction #ConnectedCommunities #EmpoweringAging

Two days ago, as I was talking with someone I know well, (around 40 yrs old), she made a comment how a younger person would be more suitable for an IT job, in a smaller company because he would be cheaper and would work more hours than someone mid career. In her view someone who is 48- 50 yrs old, very experienced was way too old for that IT job, and would ask for too much compensation, assuming he would most likely work less hours due to other commitments. I just couldn't help myself, I stopped her and I said something like. "I am sorry, isn't this ageism? Isn't experience what matters in a role too? Imagine how much experience the 50 yrs old bring to the role, interaction to other people, etc. How do you know if the older person will ask for too much compensation or that he may not be suitable for a role?" I could sense how surprised she was that I did that. Then I continued "You know our time will come too, and one day, we would both experience it as well". We kept discussing on this topic for the next 10 minutes and after the conversation, I realized how much work we all need as a society to stay open and ensure we do not discriminate people based on age. It also made me think about the biases people may have in the recruiting process nowadays depending on who is interviewing, and how important it is to stay open and be more inclusive at all levels. We all have a brother, a father, an uncle, a husband or a sister, mother, aunt, wife who may be looking for a role in their late 40ties and early 50ties. If we would disconsider them at this age, how about those who are 55+ and can also work? Let me be clear here 45-50 yrs is not old. 50 yrs is the golden age for both men and women and many of my friends are around this age. I also love speaking with older people. I learn so much from them. The older the better. They make me smile. And for me smiling is important. It reminded me of the mission Zoë Share and Amy Altwerger from Rosie Roadshow have to make places more inclusive, and discuss about ageism in the workplace, but most importantly the value older people bring to places. Thank you Tracey Gendron for posting this video on your feed. I found it inspiring and I decided to share it. #inclusivity #challengeyourbiases

Age UK is absolutely right to highlight the need for a change in societal attitudes around ageing and older people and pointing to the high prevalence of ageism in this country. Ageism lies at the heart of the barriers to employment, the reduced quality in healthcare and the restrictions to community life many of us experience as we age.    Becoming ‘old’ is something we should all be able to aspire to do and so ageism is the prejudice against our future selves. And as self-defeating as it is on an individual level, its widespread prevalence in our country means we are also failing to fulfil our potential as a nation.      The more voices that speak out and challenge ageism and negative attitudes and behaviours towards ageing and older people, the sooner we can end its harmful impact on society and individuals. It is time to remove the barriers which stop older people from realising their full potential and contribution to society so that we can all hope to age without limits in the future.   This is why we launched Age Without Limits: a campaign that aims to change the way we all think about ageing and to support a growing movement of people and organisations working to make society more age-inclusive.

Let’s change how we age 💜 This thought provoking new campaign by Age UK starts by asking the difficult question of why we value old objects over old people. Sadly research has shown that older people live in a society that they feel doesn’t value them. One of my favourite people to spend time with is my elderly father. He’s a young at heart 80 year old who inspires me every day and is simply one of my all time favourite people. He’s only just given up his road bike (with cleats for those that know!) and windsurfing after a hip replacement. My teenage kids choose to spend time with him including going out for dinner with him without me, phoning him for advice, chatting to him at all hours, sense checking life decisions with him. He still looks after his own garden without any help. Helps the ‘elderly’ (as he calls them) out in his village with shopping and driving them to appointments. Builds stuff. And I don’t just mean IKEA flatpack! Takes the most amazing wildlife photos. Walks miles every day. Travels far and wide. Embraces social media. Dances and sings to the ‘modern’ stuff. He is also a terrible tease and tells dreadful jokes but you can’t have it all. 🤩 He is quite simply the very best example of why age is but a number. If you met him you would understand why this brilliant campaign resonated with me and why we need to challenge outdated views and promote inclusivity and support for older people. Who is that person for you? The one who reminds you that you are only as young as you feel? That age does not and should not define us. #ageuk #inclusivity #changinglives #olderpeople #fundraising #campaign #charity #HiggsLLP Higgs LLP

Let’s get behind the work of Age UK’s and change how we age