Brad Cote’s Post

🌟 Attention Health Practice Owners! 🌟 Are you striving to see more patients complete their plans of care in your practice? The key lies in a strategic process that's often overlooked. We've just released a video that unveils the essential steps to transform your patient acquisition and retention strategies: 🔹 Learn about the React, Respond, Responsibility Framework in marketing. 🔹 Discover how to tailor offers based on patient awareness levels. 🔹 Master the art of strategically engineering your marketing campaigns. This isn't just about attracting patients; it's about guiding them through a journey that leads to committed care plans and better health outcomes. Ready to elevate your practice? Click below to watch (no-opt is needed) https://bit.ly/3uoi7Yz

The Patient Show Optimizer™ A huge thanks to everyone who attended yesterday’s LIVE! To recap, we covered: 1 - How to ensure prospective patients not only show up but are excited about working with you. 2 - How to build excitement and authority that places you above all other options they are considering and have tried in the past 3 - How to handle and overcome cancellation requests and no shows for good. If you missed it, head to the link below to watch the replay and grab a copy of the worksheets! https://lnkd.in/esKVSMKM

The Patient Show Optimizer™ In Today's Live I'll Show You... 1 - How to ensure prospective patients not only show up but are excited about working with you. 2 - How to build excitement and authority that places you above all other options they are considering and have tried in the past 3 - How to handle and overcome cancellation requests and no shows for good. and so much more... So if you want to make sure your prospective new patients show up, you won't want to miss this workshop. Tune in today at 6pm by joining us in the group! Click the link below to join: https://bit.ly/3NaTxRl

Spend the time doing the hard, boring stuff... A client was having some trouble with their team selling plans of care. There are three options; 1 - Search for the next tactic to try and close more patients into plans of care 2 - Spend time refining the sales process and working on the hard stuff like - sales scripts, overcoming objections, and honing skills. 3 - Do nothing (doesn't last long for a business owner) We spent a "focus session" diving into the sales process with his team to fine-tune the sales process and his team got a result almost immediately. If you have a team focus on working with them to constantly improve and if you are your own team, remember to do the same! Want us to fill your schedule with pre-qualified cash-pay patients in the next 30 days? Schedule a Practice Audit by clicking here: https://bit.ly/3YWsxcN

I just uploaded a PDF worksheet on eliminating patient no-shows & cancellations. Want the download link? Grab it Here: https://lnkd.in/dqSKJXX2

If you want to get more of your prospective patients to show up and eliminate cancellations this post is for you. If you’ve been struggling with patient no shows or last minute cancellations…chances are you’re not alone… Let me paint a picture… A prospective patient hears about your business, maybe an ad or a friend mentioned you. They give you a call and you have a great conversation. This is the perfect person that you know you can help get out of pain! You get them scheduled in, send them the paperwork and wait for their appointment When it comes to their initial appointment, you’re there ready Then 5 minutes pass by, then 15 and before long you realize they aren’t coming. Maybe they got the times mixed up or something happened…you send them a message and crickets! What went wrong? Well, before I tell you… let me first tell you what NOT to do. Here’s the mistake most practice owners make. They have no or limited communication after the booking They assume their conversation was good enough to get the patient to show They don’t have a process to get commitment from the prospect prior to inviting them to schedule for an appointment They have no process that is systemized to ensure the prospective patient shows (I don’t mean automated emails/texts reminding them about their appointment) or follow ups At this point you might ask: “Brad, if I am making these mistakes and getting no show, what should I be doing to fix it?” Well, that is where my Patient Show Optimizer™ comes in The key learning takeaways from this workshop include: 1 - How to ensure prospective patients not only show up but are excited about working with you. 2 - How to build excitement and authority that places you above all other options they are considering and have tried in the past 3 - How to handle and overcome cancellation requests and no shows for good. So if you want to know more about how to eliminate no-shows or cancellations, then join us live at 6pm EST on Thursday in our Facebook group here: https://bit.ly/3rApX06

Attention Health Practice Owners! 🚀 Attracting patients is just the beginning. The real journey starts with guiding them through to complete their plans of care, achieving the outcomes they dream of. But there's a crucial process many overlook. In my latest video, I dive deep into this vital process. Discover the transformative steps your practice needs to engage patients fully and ensure they see their care plans through to the end. This is about making a real impact in your patients' lives and elevating your practice's success. Don't miss out on these insights! Click below to watch (no-opt is needed) https://bit.ly/3KWQIls

The Perfect FB Ad Framework™ A huge thanks to everyone who attended yesterday’s LIVE! To recap, we covered: 1 - How to get Patients without Heavy Discounted Offers EG $27, $47 etc. 2 - Ensuring consistent lead flow and patient conversions that is easy to scale 3 - Framework to putting together a profitable FB Ad the first time If you missed it, head to the link below to watch the replay and grab a copy of the worksheets! https://bit.ly/3VRReap

The Perfect FB Ad Framework™ In Today's Live I'll Show You... 1 - How to get Patients without Heavy Discounted Offers EG $27, $47 etc. 2 - Ensuring consistent lead flow and patient conversions that is easy to scale 3 - Framework to putting together a profitable FB Ad the first time and so much more.. So if you want to get more ideal patients consistently from Facebook ads, while avoiding dry spells, you won't want to miss this workshop. Tune in today at 6pm by joining us in the group! Click the link below to join: https://bit.ly/3uMUB7n

I'm sure by now you've all seen the ads and promises about how XYZ agency will bring you more leads than you can handle. Leads are great but what you really need is patients on the schedule that stay, pay, and refer. AKA Converting those leads into paying patients One of the core foundations in my own businesses and the program that I teach is Conversions. There are 3 important parts to optimizing conversions and growing your business. The first step in conversions starts with dialing in your marketing message, offer, and positioning. Without these, you open yourself up to getting tire kickers and people looking to "try you out" or worse yet having to massively discount to get someone to book. Next, you need to have a proven sales process to have the patient understand the outcomes you provide and the exact process to get them there. Yes, you need to sell, no selling is not cheesy or unethical and as Daniel Pink says "To Sell is Human" and in everything we do. The reality of "selling" is helping people find options so they can solve whatever problem they are facing. If you don't sell you'll always get subpar results. Lastly, you need systems to nurture prospects who are not ready to take action yet, these shouldn't be a newsletter once a month but rather a carefully thought out journey designed to help the patient see your value and give them the opportunity when ready to take action. Hannah and Danielle run a busy clinic with 2 PTs and 1 massage therapist. They were using an agency that specializes in healthcare Facebook ads and while they were getting decent lead flow, most of these leads were not the right fit for their business As a result, they wasted a ton of not only money but their time chasing leads they couldn't get in touch with, or booking in people who weren't really interested in the transformations they can provide. Who's got time for that nonsense? When we began working together we started with their messaging and offer - just as I suspected a typical copy and paste agency ad spending more time focusing on the discount than the results. After optimizing the ad and offer we focused on their sales process to ensure they were confident in converting leads into initial bookings and plans of care. We are currently working on their nurture campaigns to convert more of these leads into patients that stay, pay, and refer. If you're using an agency or coach and they aren't focusing on conversions, helping you develop your sales process, or nurture campaigns, you're missing out huge. Want us to fill your schedule with pre-qualified cash-pay patients in the next 30 days? Schedule a Practice Audit by clicking here: https://bit.ly/3YWsxcN