Hearst Bay Area’s Post

"Wine ended 2023 with one of its worst holiday performances in recent memory, seeing sales drop 8.1% in the final three month.." OUCH. Free Flow customers, on the other hand, were up double digits in 2023 as more restaurants and hotels converted to wine-on-tap. Free Flow is happy to have helped supply premium wines in reusable stainless steel kegs for the past thirteen years. Restaurants and Wineries are improving the quality of wine pours, increasing margins on wine, reducing liquid waste, and reducing carbon emissions with wine-on-tap from stainless steel kegs - a package that is reusable for decades. Reusable packaging is better for the environment and reduces reliance on new packaging supply chains. Kegs provide better taste and less waste. Wine is susceptible to oxygen, light and heat. Wine inside a keg, however, is kept cool, dark and safe from oxygen transfer. #Wineontap #sustainability #reusable #packaging #recycle #ecofriendly #circulareconomy #environmental #sustainable #reuse #refill #freeflowwines #winequality More Bad News: SipSource Report Pulls No Punches - Wine Industry Advisor https://lnkd.in/gbxWXaQB

𝐁𝐮𝐛𝐛𝐥𝐢𝐧𝐠 𝐓𝐫𝐞𝐧𝐝𝐬: #𝐑𝐨𝐨𝐭 #𝐁𝐞𝐞𝐫 #𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬 (𝟐𝟎𝟐𝟑-𝟐𝟎𝟐𝟗) 𝐆𝐞𝐭 𝐚 𝐝𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬: https://lnkd.in/dF6g2mPX 🌟 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗕𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆! 🌟 The Global Root Beer Market is bubbling with growth opportunities! Did you know? The market size surged to USD 897.23 Mn in 2022 and is projected to reach USD 1237.5 Mn by 2029, with a solid CAGR of 4.7%. Root Beer's popularity is skyrocketing, thanks to its sweet, non-alcoholic flavors and diverse consumer base. 𝑯𝒆𝒂𝒍𝒕𝒉𝒊𝒆𝒓 𝑪𝒉𝒐𝒊𝒄𝒆𝒔, 𝑺𝒘𝒆𝒆𝒕𝒆𝒓 𝑺𝒖𝒄𝒄𝒆𝒔𝒔: With a global shift towards healthier lifestyles, the demand for non-alcoholic beverages like Root Beer is booming. Consumers seek refreshing options that align with their wellness goals, driving innovation in low-calorie and organic variants. 𝑬-𝑪𝒐𝒎𝒎𝒆𝒓𝒄𝒆'𝒔 𝑭𝒊𝒛𝒛𝒚 𝑬𝒇𝒇𝒆𝒄𝒕:Online platforms are not only reshaping shopping habits but also fueling Root Beer's market expansion. Craft producers leverage e-commerce to reach wider audiences, offering unique flavors and premium experiences at the click of a button. 𝑭𝒓𝒐𝒎 𝑳𝒐𝒄𝒂𝒍 𝒕𝒐 𝑮𝒍𝒐𝒃𝒂𝒍: From Local to Global: Root Beer's journey isn't confined to its birthplace. As globalization spreads its fizz, regions like Europe and Asia Pacific are embracing this iconic beverage, creating exciting opportunities for market players worldwide. 𝑪𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒐𝒏 𝑩𝒓𝒆𝒘𝒔 𝑪𝒓𝒆𝒂𝒕𝒊𝒗𝒊𝒕𝒚: With giants like The Coca-Cola Company and Keurig Dr Pepper Inc. leading the charge, competition in the Root Beer Market is fierce. Craft and artisanal brands add flavor diversity, ensuring every sip is a unique experience. #RootBeer #BeverageIndustry #MarketGrowth #Innovation

Raising the Bar: How AI-Powered Wine Recommendations Are Revolutionizing Online Sales. #AIInnovation #WineSalesSurge #PersonalizedRecommendations #OnlineRetailRevolution #WineTech #ConsumerExperience #DigitalTransformation #EcommerceSuccess #FutureOfWineShopping #TechTrendsInWine

Wine Industry Insights & Questions!!! We received such positive feedback for the discussion of online advertising please read when you have the opportunity!), we decided to fall back into our forte and present insights and questions in finance related to the Wine Industry. First, we cannot emphasize enough how critical it is to constantly review the SEC filings (10-Qs and 10-Ks) of all components of the Supply Chain (but especially direct competitors). We realize there are not a plethora of them, however, the delineated vision of industry trends as well as Risk Factors is an excellent starting point for "looking into the future". With regard to improving the financial statements, reporting and associated KPIs (further information available upon request), let's present a group of laser-focused questions arising from our preliminary "tour" of the financial statements as follows (note industry, geopolitical and economic concerns): -Please delineate your current “customer journey” (to all sales channels) and how it compares to current trends by competitors and the marketplace; --Outline the Risk Factors (and associated impact) of Distributors (including financial distress and channel throttling risk); --Outline the Risk Factors (and associated impact) of Retailers (including financial distress and channel throttling risk); --Outline the Risk Factors (and associated impact) of Wholesalers (including financial distress and channel throttling risk); --Outline the Risk Factors (and associated impact) for DTC; -Please present Gross Margins by SKU; --Outline calculation of COGS; --Outline pricing strategy (intertwine recent inflationary trends); -Please summarize Sales & Marketing strategy by sales channel: --Outline critical tasting room KPIs; --Integrate wine club development; --Integrate tasting fee maximization; --Integrate shipping cost minimization; -Please detail both GAAP Net Margins and "Cash Flow" Net Margins (including processes and procedures to mitigate recent inflationary trends). Good luck!!

Viral Vintages: How Wine Brands Are Harnessing Douyin's 750 Million Daily Users to Skyrocket Sales. #WineMarketing #DouyinSuccess #SocialMediaSales #DigitalMarketing #WineBrands #ViralStrategy #ChineseMarket #WineSalesBoost #SocialSelling #WineTrends

Wine Ecommerce - Boomers place 60% of online wine orders in major markets It’s increasingly older consumers that are clicking for wine In Australia, Italy, France, the UK and Spain, for example, Boomers and Gen X now make up more than 60% of online wine purchasers If online sales are to turn a corner, retailers will need to stick to premium products.  #wine #winebusiness #ecommerce #onlinesales #boomers #generations #wineindustry

With every dollar counting more than ever, the drinks Aussies choose—and the ones they leave behind—will transform the beverage aisle overnight. Understanding why some drinks are flying off shelves and others are grounded is how you’ll keep your brand relevant. If you want to know which drinks are dropping into trolleys and which are being left behind, join us for our 30-minute webinar, How to DRINK your way OUT of a RECESSION. In this live fast-paced session, you’ll discover: 💰 How consumers are reshaping their beverage shopping habits—and what that means for your brand 💰 The beverage categories most vulnerable to the rising cost of living—and those that are thriving 💰 Why stockpiling might be your new best friend—and how to leverage it 💰 The recession-proof drink categories—and the ones you should worry about 💰 What’s happening with brand loyalty in the beverage sector and how it could impact your strategy 💰 If consumers are sticking with what they know or are open to new options 💰 The “nice-to-haves” that people are and aren’t still buying Webinar Details: Date: Wednesday 18th September 2024 Time: 12.30 pm to 1.00 pm Medium: Zoom webinar (recording available for all registrants) If you haven’t registered yet, secure your spot here ⇒ https://lnkd.in/gaGVzYG2 Feel free to share this with your team—they won’t want to miss these insights, either. Looking forward to seeing you there! P.S. I’m especially excited to have Morgan Loveridge on our panel. As Marketing Manager Future Brands at Suntory Beverage & Food APAC, Morgan specialises in brand management and innovation. You won’t want to miss hearing her perspective! #fmcg #consumerinsights #consumerbehavior #beverageindustry #beverages

The post-COVID decline in wine and spirits sales is accelerating according to SipSource data cited in Forbes. While some categories like tequila are still performing well, overall consumer habits are shifting, with inflation and changing preferences impacting sales. Read more what it means for the industry here ⬇️ https://lnkd.in/eTZ_Zxr7 #WineAndSpirits #SalesTrends #BeverageIndustry #Forbes

Data-Driven Decision Making: Optimizing Your Wine Portfolio for Market Demand In today's competitive wine industry, making informed, data-driven decisions is more crucial than ever. As suppliers, we often juggle a diverse portfolio of wines, each with its own story and appeal. However, not all varietals perform equally across different markets. The key to sustainable growth lies in optimizing our wine portfolio based on solid market data and consumer insights. Understanding Market Demand The first step in portfolio optimization is gaining a deep understanding of market demand. This involves analyzing sales data, consumer preferences, and emerging trends. Reading market research reports and consumer surveys and researching sales analytics offer valuable insights into what consumers are looking for and which varietals are gaining or losing popularity. Evaluating Portfolio Performance With a clearer picture of market demand, the next step is to evaluate the performance of our current portfolio. This means identifying high performers that align with consumer trends and underperformers that may be draining resources. It's not just about sales volume; profitability, brand alignment, and market positioning also play critical roles in this assessment. Making Data-Driven Decisions Armed with this information, we can make strategic decisions about our portfolio. This might include introducing new varietals that cater to emerging consumer preferences, expanding successful lines, or discontinuing those that no longer meet market demands. It's a continuous process of adaptation and refinement, ensuring our offerings remain relevant and desirable. Collaboration with Distributors Keep in mind that this process isn't a solo endeavor. Collaborating closely with our distributors, who possess their own wealth of market insights and consumer feedback, can significantly enhance our decision-making. Their on-the-ground experience can validate our data analyses and help tailor our portfolio to regional market needs. In the dynamic world of wine sales, staying ahead means staying informed. By leveraging market data and consumer insights, we can ensure our wine portfolio not only meets but anticipates market demand. It's a strategy that not only drives sales but also strengthens our brand's market presence and consumer loyalty. #DataDrivenWine #MarketInsights #PortfolioOptimization

How is the wine industry adapting to the rapidly changing #beverage #alcohol market? GHJ Beverage Practice Leader Maria Pearman, CPA explains that the industry faces disruption from various angles, including evolving consumer preferences for packaging and a growing interest in low- and no-alcohol options. Additionally, new distribution models like direct-to-consumer sales and home delivery have gained prominence, while changes in retail environments and distributor portfolios challenge traditional marketing strategies, which necessitates agility and innovation from wine producers to thrive in this changing landscape. https://bit.ly/3Ts9vdB