WTAE Hearst Pittsburgh’s Post

Together with Prof. dr. Koen Pauwels we’re going to dive into: - Cross-channel effects (including blending historical & experimental data) - The effects of WOM vs. traditional marketing - Frameworks on the causality of buying decisions - Long-term effects of Price Promotions on Brand Choice - And tons more…

True's global Consumer practice has gathered essential insights on identifying marketing leaders who are able to tackle the question of how to engage most effectively with the Gen Z consumer. A really insightful read which can be found here: https://lnkd.in/ePSFej3d

Diversity is more than just a trendy word; it is a corporate responsibility but also as a vital factor for success in an increasingly diverse market. Marketers should constantly assess how their target market evolves and changes over time. The traditional marketing landscape is evolving - here’s how companies are recognizing the importance of embracing diversity in their strategies. #digitalmarketing #diversity https://lnkd.in/dGwQbRUG

Drowning in digital noise? You’re not alone. RRD’s latest research, Modern Marketers Report, unveils that the majority of consumers feel overwhelmed by digital brand communications. Dive into the insights and access the full report here: https://lnkd.in/gr-nnDFX

Most studies find that large consumer segments say ads with cause-related messages have influenced them positively. However, does support for a "good cause" really impact purchasing behavior? More research is needed on this complex issue, but @theARF has a CMO Brief on that summarizes what the current literature says. #causemarketing #advertising #advertisingresearch

Most studies find that large consumer segments say ads with cause-related messages have influenced them positively. However, does support for a "good cause" really impact purchasing behavior? More research is needed on this complex issue, but @theARF has a CMO Brief on that summarizes what the current literature says. #causemarketing #advertising #advertisingresearch

Stay ahead of the curve! Dive into our latest blog 'Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Media' by Direct Digital Holdings. From breakthrough innovations to fizzling fads, this insightful read will keep you ahead of the curve! https://shorturl.at/hxJT9

CMOs face the daunting task of navigating the rising tide of misinformation. The key? Distinguishing fact from fiction to safeguard brand reputation and consumer trust. This insightful read offers crucial strategies for marketers to stay ahead in an era where truth is often blurred. https://lnkd.in/gmzjY2r4

Drowning in digital noise? You’re not alone. RRD’s latest research, Modern Marketers Report, unveils that the majority of consumers feel overwhelmed by digital brand communications. Dive into the insights and access the full report here: https://lnkd.in/gSyHeJiQ

Diversity is more than just a trendy word; it is a corporate responsibility but also as a vital factor for success in an increasingly diverse market. Marketers should constantly assess how their target market evolves and changes over time. The traditional marketing landscape is evolving - here’s how companies are recognizing the importance of embracing diversity in their strategies. #digitalmarketing #diversity https://lnkd.in/g_M66SA5