A month of Pride celebrations across Hearst concluded this weekend with LGBTQ+ colleagues and allies from across the country marching proudly at #NYCPride this Sunday. 🌈 Earlier this month, Hearst Magazines’ employee resource groups Hearst Pride and Hearst LatinX hosted their second annual Drag Loteria Ball, bringing together colleagues for a night of fun and games,Hearst Newspapers ERG Out@HNP discussed queer representation in comics with King Features, Fitch Group, Inc.’s Pride Network collaborated with Fitch Working Parents & Caregivers for a panel on LGBTQIA+ Family and Hearst Television’s HTV Pride and Hearst's NextGen Network volunteered to support Hetrick-Martin Institute. #HearstRISE
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Want to know how brands like The North Face are championing Pride all year round? In our latest Drop, Daniel Stevens from Influencer’s in-house creative and strategy team Impact Studio, explores how brands can work with creators to celebrate LGBTQ+ communities throughout their campaigns, throughout the year, and what brands like The North Face are doing to lead the way. Read the full Drop on The Drum now! #influencermarketing #bcorp #pride
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Award Winning, 12-year LGBTQ+ 🏳️🌈 Marketing Exec, currently VP Sales Q.Digital (LGBTQ Nation, Queerty, Outsports, GayCities, INTO). || Fmr Out, Advocate, Pride, iHeartMedia || 18-year Advertising & Journalism Career
As we march to Pride season, some reminders from a recent study that showed the vast majority of consumers support LGBTQ issues, LGBTQ inclusive marketing, and will walk away from brands that back down on LGBTQ marketing. - 77% of the general population are comfortable with gay and lesbian representation in ads. - 74% of the general population are comfortable with transgender representation in ads. - Seven in 10 consumers show greater motivation or neutral support brands that take LGBTQ+ marketing efforts. Its not controversial to the vast majority. - For every consumer supporting brands that back down from LGBTQ+ advertising, there are 1.8 consumers who would withdraw support from brands that acquiesce to anti-LGBTQ+ attacks. (Back down and loose) - Consumers are twice as likely to withdraw support for a brand that scales back its LGBTQ+ advertising due to criticism, with women being 40% more likely than men to withdraw their support (Loose especially with women) https://lnkd.in/eg42KqiX
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Just in time for the end of 🌈 Pride Month, our friends at LGBTQ+ Victory Institute released their 2024 "Out for America" report. It is packed with insightful stats and data visualizations. We're happy to share it while highlighting a few notable findings: • Every state (plus Washington, D.C.) has at least one out LGBTQ+ elected official serving, totaling at least 1,303 LGBTQ+ elected officials nationwide. • Along with the good news, a caveat: At least 38,193 more LGBTQ+ people must be elected to achieve equitable representation. • Of particular interest to our mission: There are currently 235 LGBTQ+ state lawmakers (and only Louisiana, West Virginia and Idaho have no out legislators). Follow LGBTQ+ Victory Institute or go to https://lnkd.in/ehJwd25S to access the full report Of course, we acknowledge we must keep fighting for justice and fairness, but we also welcome this opportunity to celebrate milestones of progress. 🌈 Happy Pride!
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Although brands should always authentically support LGBTQ+ individuals, their identities, and the pivotal causes shaping their lives, this study from the US suggests a financial benefit to do so. As we've found in studies at Yonder, people do rally around brands that support social causes that are deeply important to them. It will be interesting to see which brands which become trailblazers and reap the rewards for their commitments to LGBTQ+ people #brandidentity #lgbtq #research #advertising
Study shows strong consumer support for LGBTQ+ representation in advertising
thedrum.com
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As we journey through June, we are proud to celebrate both Pride Month and Juneteenth, two significant observances that remind us of the power of love, equality, and freedom. Pride Month is a time to honor the LGBTQ+ community, their history, struggles, and the ongoing fight for equal rights. It's a celebration of love, identity, and the vibrant diversity that enriches our world. Juneteenth commemorates the emancipation of the last enslaved African Americans in 1865. It is a powerful reminder of the resilience and contributions of Black communities and the enduring quest for racial equality. At XponentL we have built an inclusive environment where everyone is celebrated for who they are. We believe that the individual voices of our employees meld into our collective strength, regardless of class, faith, gender, race, ethnicity or sexual orientation. We play positive sum games with positive sum people. We thus strongly reject discrimination…a zero-sum power play if there ever was one. Happy Pride Month and Juneteenth! Let’s all get better together. #PrideMonth #Juneteenth #UnityInDiversity #EqualityForAll
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Equity Specialist • Research and Communications Professional • Project Manager • Master's-level education with 10+ years of oncology clinical and research experience
Really appreciate the thoughtful and subtle LGBTQ+ representation in these images. Spot the lanyard, watch-strap, hairstyles, clothing.. all cues and "cultural shorthand" to signal LGBTQ+ identities and allies. This image case study was created by a team at the Multi-Regional Clinical Trials Center of Brigham and Women's Hospital and Harvard (MRCT Center) to support inclusive image creation in clinical trial materials. More on this and their other awesome resources "LGBTQIA+ Inclusion by Design in Clinical Research Toolkit" >>> https://lnkd.in/gRwAM4eq #clinicaltrials #equity #representationmatters
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"LGBTQ+ designers bring a wealth of diverse experiences and perspectives to the table, which naturally leads to more inclusive design solutions. They’re often more inclined to challenge the status quo and question established design conventions, which can really drive innovation in the field." As we wrap up Pride month we sat down with San Francisco Principal Enrique Sánchez to discuss how LGBTQ+ designers are changing the industry, how firms can support the queer community, and the importance of allies. #Pride #Design #LGBTQIAVoices
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Go RVing has released its October 2023 Trends Report which focused on the increasing LGBTQ+ presence in the outdoors, the bigger picture of LGBTQ+ spending power, the shift to community-centric product development, and the importance of inclusivity in the RVing community. The report states that there has been a 55% increase in TikTok posts about LGBTQ+ travel over the past year, there is $1.1T estimated spending power of LGBTQ+ consumers in the US, and that 70% of non-LGBTQ+ Americans believe companies should support the community through hiring and advertising.
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A special invitation from our Board Secretary and Education Committee Co-Chair, Justin R Lockhart, MA., to join us this Wednesday at the San Antonio LGBT Chamber of Commerce Coffee & Commerce! Sharon Gutierrez will be presenting on: 20 Point Marketing Audit: Your 2024 Marketing Guide! This comprehensive checklist touches on: branding, messaging, user experience, client journey, offers that convert and more! Join us to learn: 1. How to utilize branding to build trust 2. How to evaluate short term efforts for long term results 3. How to position your business as a LGBTQ+ owned business or ally 4.How to use social proof to increase revenue and conversions. RSVP: https://bit.ly/3urxyzs #SALGBTbiz
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At Integral, we know that honoring and recognizing our LGBTQ+ co-workers is vital to creating an effective, productive workplace. Great article from the National Institutes for Health: https://hubs.li/Q02B8Qj-0 [image: Green background with a rainbow ribbon across. In the upper left corner, the Integral logo. Along the top of the rainbow ribbon, the words "Proud Everyday." At the bottom, "Pride Month 2024." #PrideMonth2024
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1moWe must copy this incredible idea in Hearst Spain. Congratulations Hearst USA!