Beverage, Emerging products & Innovations // Wholesale F&B Channel Strategy Expert // Avid Networker
“How you do anything is how you do everything.” - Katie Bernstein’s dad This quote was featured on a Stumptown Coffee Roasters video that I used to show prospective customers. I must’ve heard it at least 100 times and it’s become a part of my regular mantra in life. These beans that were pulled out of a retail bag of coffee from an independent roaster that I will not name made me think of why Stumptown selected that quote for their video. I imagine that whomever was roasting, blending, or bagging this coffee just assumed it was another 5 beans in a bag of many others and no one would know or care about them. Unfortunately the cup quality suffered from that assumption and I have to imagine they must know this is what their blends look & taste like. Aiming for quality means bringing rigor into the smallest aspects of your process. When corners are cut or the attitude is “it’s all fine cuz who cares?! No one will notice.” We’ve already missed the mark. Let’s keep the special in specialty coffee. It matters to our customers and the longevity of our community. What do you think? Do you agree with this quote? Would you drink this blend? 👇 #specialtycoffee #coffeebusiness #coffeeindustry #blends #coffeeroaster #coffeeroasting
Just because it’s “specialty” doesn’t mean it’s careful and consistent. In every single way companies like Folgers have more measures in place to ensure both.
Jeezus Christ Heather - thats bloody criminal ... looks like someone bagged up floor-sweepings from around the roaster ! To respond specifically to your post: Aiming for quality means bringing rigor into the smallest aspects of your process. ..... IT ABSOLUTELY DOES 👍 When corners are cut or the attitude is “it’s all fine cuz who cares?! No one will notice.” We’ve already missed the mark. ...... A SPOT ON STATEMENT Let’s keep the special in specialty coffee. It matters to our customers and the longevity of our community. ..... OF COURSE IT DOES - ✊ WHOLEHEARTEDLY AGREE Do you agree with this quote? ..... YES - ABSOLUTELY 👍 Would you drink this blend? 👇..... NO - ABSOLUTELY NOT
1000%. A relatively demanding owner I worked with was fastidious about cleaning details - even in areas where it wasn't public facing. His point? "If I know you're paying attention to what's not seen, then I have a higher degree of confidence you're locked in on what IS seen - and what affects the customer." Selective attention is an expressway to consistent mediocrity.
Unfortunately many roasters have been claiming to be specialty but QC and QA is a must no matter how big the operation is.
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That’s that new 5th wave blend?.. #rustic 🫣😜🤣😂
Could this have been intentional? I mean, that’s an insane post-blend if so 😂 no consistency obviously, but I’m curious as to whether this is calculated or a misstep
It’s hard not to imagine that even the slightest bit of automation in their systems could have helped this. Just saying…
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9moWhat, what??? Is that really all from the same bag??? I partially agree with this sentiment. I'm finding that I pour myself into my work and don't necessarily pour that same energy into myself. That's gotta change. If only I did self-care in the same way I did client-care.