Heather Kelley, MBA’s Post

As a roaster what is the best way to make a coffee blend? While pre-roast blending can be more efficient, it often leads to uneven roast profile development. Most specialty coffee roasters would say post-roast blending is the best way to create a coffee blend. To find the perfect equipment for roasting your coffee blend head to bit.ly/3bGINtR #CoffeeRoaster #CoffeeBlend #Roaster

Minimum standards for a reputable craft coffee shop. 1. Whole bean only: Everyone interested in brewing good coffee has a grinder or would buy one. *I know, I've sold hundreds on the spot.* 2. For any hand brewed coffee offering, in-house only. Yes, these are minimum standards. I expect better. #coffeeshop #culinaryexcellence #coffeeroaster #culinary #fundamentals

Have you ever heard of a $20 cup of coffee? The Ain't Normal Cafe in Oakland is serving up just that. This reminded me of Madhavan Ramanujam's talk on value-based pricing. He asks the audience if they like coffee, then how about at $20 to reinforce the idea. According to a recent article in the San Francisco Chronicle, there's one lingering question: Can a $20 cup of coffee ever be worth it? Well, that depends on who you ask :) Check out the article and let us know your thoughts! #Pricing #ValueBasedPricing #Coffee #AintNormalCafe

Specialty Coffee vs. "The Usual": It's Not Just About Snobbery ☕🤔 Ever wondered what makes those fancy coffee bags so special (and expensive!)? Here's the lowdown: • Bean Queens: Specialty coffee starts with top-notch beans, carefully grown and selected. Think juicy, single-origin, not generic blends. • Roast with the Most: Roasted to highlight unique flavors of the bean, not masked by dark roasts and syrups. • Farmers First: Often ethically sourced, paying coffee farmers fairly for their hard work. • It's a Craft: Specialty baristas treat brewing like an art, geeking out over grind size and water temp. #specialtycoffee #beyondthebasics #coffeelover #ditchtheordinary #supportyourlocalcafe

Building Your Coffee Shop Dream: A Foundation in Four Steps ☕️ 1. Concept & Vibe: Identify your brand identity and target audience. Create a unique atmosphere that reflects your vision. 2. Curated Coffee & Beyond: Craft a menu featuring diverse brewing methods, specialty coffees, and complementary food options. 3. Essential Equipment: Invest in high-quality coffee machines, grinders, and brewing systems to ensure consistent quality. 4. Prime Location: Secure a high-traffic location with excellent visibility and accessibility to maximize customer reach. Stay tuned for our next post as we delve into operational essentials for your dream coffee shop! #CoffeeShopConcept #BrandIdentity #CoffeeMenu #CoffeeExperience #CoffeeEquipment #QualityCoffee #CoffeeShopLocation #CustomerFocus

What is coffee roasting? Close up of roasted coffee beans Coffee roasting is the process of transforming a raw, green coffee bean into a dark brown bean, ready to be used as coffee for different brewing methods, from drip coffee to a manual espresso machine. The roasting process ‘cooks’ the coffee beans, changing their form and developing the character. A raw coffee bean doesn’t have the same deep, aromatic characteristics as the roasted beans, so it’s extremely important to roast! Today I'll tell more about coffee roasting process #Coffee #Barista #Coffeeknowledge #Roastingcoffee

🌟 Dive into the Art of Coffee! 🌟 Curious about the world of coffee pods, grounds, and brewing techniques? Our latest blog explores everything you need to know to elevate your coffee experience. Whether you're a coffee aficionado or just starting your journey, there's something here for everyone. Read more about the intricate flavors and brewing methods that make each cup unique. Let's celebrate the art of coffee together! ☕️✨ https://lnkd.in/gu-gUy9v #CoffeeLovers #CoffeeArt #BrewingTechniques #BuildYourWolfPack #CoffeeExperience #LinkedInBlog

CloudSplitter Coffee is specialty coffee, which is simply a description of the high quality of the raw coffee beans. Nearly all big coffee companies serve commercial grade, which is machine harvested, meaning you’re getting coffee beans that are mostly ripe, mixed with beans that are over or under ripe. The under-ripe beans create a sour taste, so to mask this, the roaster over roasts the coffee beans. I can think of a coffee brand with a green logo that people always complain about tasting burnt…well now you know why. Specialty coffee is hand picked and hand sorted when it’s perfect and can be roasted in ways that bring out the characteristics of the region and bean. Coffee is made three times…when it was harvested, when it was roasted, and when it was brewed. CloudSplitter Coffee takes care of the first two steps for you. Cheers! #cloudsplittercoffee #veteranowned #coffee

What are the coffee roasting methods? For the roasting process to be successful, the roasting temperature needs to reach boiling point of almost 180 degrees. Such high-quality machines ensure a long time roasting of the coffee beans with little or no disturbance. When using one of such machines for production, you need to have the right roasting temperature for the kind of coffee that you are intending to roast and also the right roast temperature for the particular kind of coffee. Such roasters make it possible to roast coffee of varying quality and flavor. After making the large amount of coffee flavor as your coffee types that your brand produce, your workers can pack them so that they are ready to sell.

Are super expensive coffees worth their crazy prices? Recently I've been lucky enough to have had 5 incredible world class coffees. Four of those have been from local roasters and one was from Manhattan Coffee Roasters in Rotterdam, and at $400NZD -$600NZD a kilo (with and without postage), it was the most expensive coffee I've had. It was an amazing coffee, but was it worth it? Are coffees like this 'better' than coffees we can get here in New Zealand at a fraction of the price? Are these coffees wasted in the hands of home brewer hacks? I went deep into those questions over at The Magic Roast. https://lnkd.in/grBpSmN2