Heather Cox’s Post

We're exploring Instagram's latest updates, so you don't have to 👇🏼⁠ ⁠ 🧮 Forget the old view count⁠ Now, Instagram tracks how often a reel is viewed, giving credit for each view. You can check your insights for the number of initial plays and replays.⁠ ⁠ 📍 Discover local gems⁠ In Reels, you can now explore the 'nearby' option to find unique creators, trendy spots, and local happenings. You can even be featured to grow your reach. Tag your location, use hashtags, and include keywords when posting. ⁠ ⁠ 🎥 Amp up your content⁠ Instagram's new editing tools offer undo/redo, ten AI voices for diverse moods, and an image-to-sticker tool for engaging stories. ⁠ If you're not quite sure how to make the most out of these updates, we're here to help you create standout content. Hit us up 📭⁠ #InstagramUpdates #DigitalAgency #SocialMediaStrategy

⬇️⬇️To optimize your chances of getting the Instagram algorithm to push your reels, here are five things you can focus on: 1. **Engaging Content**: Create visually appealing and engaging content that captivates your audience. Use high-quality images or videos with clear and interesting captions. 2. **Consistency**: Post reels regularly to keep your audience engaged and to signal to the algorithm that you are an active user. Consistency can help improve visibility. 3. **Use Trending Music and Hashtags**: Incorporate popular music and trending hashtags into your reels to increase their discoverability. This can help your content reach a broader audience. 4. **Interact with Your Audience**: Respond to comments, messages, and engage with other users' content to build a sense of community. The more interaction your reels receive, the more likely they are to be promoted by the algorithm. 5. **Optimize Reel Features**: Take advantage of Instagram's reel features, such as adding text, stickers, and effects, to make your content stand out. Experiment with different editing techniques to keep your content fresh and engaging.

How the content we create on Instagram, LinkedIn, and Facebook feels so different—even though we remain the same person? It comes down to the unique triggers that each platform activates in our brains. ✨ **Instagram = Creativity** When we post on Instagram, we lean into visual storytelling. We try to capture moments aesthetically, trigger emotions, and inspire with visuals. Platforms triggers our imagination to express ourselves artistically. 💡 **LinkedIn = Intellectuality** Here on LinkedIn, we shift gears. We’re encouraged to think strategically and communicate our thoughts with professional depth. The environment stimulates our *cognitive* side—prompting us to share knowledge, experiences, and ideas that are intellectually stimulating. 🤝 **Facebook = Social Connection** On Facebook, our social instincts kick in. It’s about community, nostalgia, and shared experiences. The platform nudges us to build relationships, bring people together, and engage in discussions with a social or personal angle. As a single person, we wear different hats across platforms. It’s fascinating how the same brain is capable of switching between creative, intellectual, and social thinking depending on the environment we’re in. 🔄 Which one “you” are activating today? #MarketingInsights #Neuromarketing #DigitalBehavior #ContentCreation

In today's digital age, social media dominates how we connect and consume content. Being able to understand the nuances of building and maintaining an artist's Instagram account is no longer optional — it’s essential. Read the full blog here: https://lnkd.in/gfSZRAik #TMAP #Blog #Instagram #SuccessfulArt #instagramtips

Instagram just doubled the creative space for carousel posts, now allowing up to 20 slides. For brands, this means more room to tell compelling stories, showcase products, and engage your audience in a richer narrative. With the digital landscape constantly evolving, this update is a great reminder to refresh your social calendar and surprise your followers with new a refreshed content approach. The question for us marketers - how are you going to write 20 slides of graphic copy? https://bit.ly/4fDWLJD

🚨 Exciting update for personal branding! 🚨 YouTube has just extended Shorts to 3 minutes, while Instagram still has a 90-second limit. This change is HUGE for content creators. Before, we had to edit separate videos to fit each platform's time limit – 60 seconds for YouTube and 90 seconds for Instagram. Now, with YouTube’s 3-minute allowance, we can create **one** video and easily adapt it for both platforms! 🎥 This means more time to tell your story, showcase your brand, and engage your audience across multiple channels—all with less editing hassle! 💡 It’s the perfect time to maximize your reach and elevate your personal brand. 💪 #PersonalBranding #YouTubeShorts #ContentCreation #Instagram

Creating content for Instagram is an investment that pays off in the future. Every post, story, and reel builds your brand’s identity, establishes trust with your audience, and creates a community around your values. Even if it doesn't show immediate results, the consistency and authenticity of your content are planting seeds for future growth. In my own experience, I continue to receive inquiries and connect with new clients, proving that the effort I put into Instagram content creation is indeed a powerful tool for growing my business. Stay committed, keep creating, and watch as your efforts transform into lasting success. #InstagramMarketing #ContentCreation #DigitalGrowth #BrandBuilding #FutureSuccess

Content is at the heart of the Instagram experience, drawing millions of users daily to engage with beautiful imagery and share their own unique moments. To make your brand's presence on Instagram impactful, follow these guidelines: Identity & Voice: Craft a framework that brings your brand's identity to life on Instagram. Define your brand's voice, tone, and the emotions you want to evoke. This framework will shape your content and the experience for your followers. Content Themes: Establish consistent content themes authentic to your brand. Ensure diversity within these themes while maintaining brand consistency. This helps followers anticipate and engage with your content. Image Subjects: Share authentic and spontaneous moments, providing insider access to your brand. Avoid overly promotional or recycled content. Authenticity resonates best with Instagram users and strengthens brand identity. Image Enhancement: Utilize Instagram's filters and editing tools to enhance your images. These effects create the signature Instagram look that users are drawn to. Text: Keep captions concise and engaging. Use hashtags sparingly to maintain simplicity. Pose questions to encourage interaction with your audience. By following these guidelines, you can create content that enriches the Instagram experience for your followers and strengthens your brand's presence on the platform. #instagramalgorithm #instagramtips #organicfollowers #instagrammarketingstrategy #instagramcontent #contentcreative #socialmediamarketingservices #seotip #contentinstagram #businessinstagram #instagramgrowthchallenge #instagramgrowthhacking #instagramgrowthengine

According to a recent article by Social Media Today, Instagram is dipping its toes into the world of Reels carousels! – Instagram is also exploring the option of posting multiple images within a single Reels post. 📸 After the carousel post on LinkedIn, Instagram is following up with another game-changing feature – the ability to post multiple images in a single Reels post. 📸 That means you can pack even more punch into your Reels content, offering your audience a dynamic and immersive viewing experience. It means more opportunities to captivate your audience, more chances to showcase your creativity, and more ways to drive engagement. Whether you're a seasoned content creator or a budding entrepreneur, these new features open up a world of possibilities for you to explore. 💡 Want to dive deeper into this exciting development? Check out more details at https://lnkd.in/eDij3hus #instagramreels #socialmedia #marketing