Name: How to create engaging content on social media | Heather Kelly Sasser (President, VideoEnvy) posted on the topic | LinkedIn
Uploaded: 2023-11-16T17:44:31.847Z
Duration: 37 s
Channel: Heather Kelly Sasser (President, VideoEnvy)

Heather Kelly Sasser (President, VideoEnvy)

Telling your story in video | Supporting businesses to grow, train employees & expand events through compelling videos

Have you ever struggled to come up with creative social media posts? 📲 Say no more! In today’s tips, we’re talking about how you can transform the extra footage from your video shoot into eye-catching content across various platforms. Your extra footage can breathe new life into your website’s home page, gain more exposure for your brand on TikTok or Instagram Reels, and even save on costs by repurposing your most popular content. #ThursdayTips #GetExtraFootage #ContentCreation #VideoFootage #VideoMarketing #VideoProduction ##VideoProducer

Transcript

When we shoot video interviews, we spend about 20 or 30 minutes talking to our guests. When the final video comes out, we may use one or two minutes of that content. But the rest of it, doesn't go to waste. You can use that content for many things. You can create social media posts from the part of the interview that you didn't use. You can transcribe it and create a white paper, a blog post, or add more content to your website. When you spend the time to sit down and interview someone, get a lot of content. And then you can use it throughout the year.

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