Hector Santiesteban’s Post

Transcript

Hey, if you have a podcast that brings on guests, don't make this mistake. Now, if you're new here, my name is Hector Sandy Stubborn and I help businesses produce profitable podcasts. And one of the biggest mistakes that I see is that a lot of podcasts think that they're going to get this high profile celebrity guest and that that guest is going to take their podcast and their show to stardom. And although that might happen and there is a chance that you're going to get promoted on some celebrities page and it's going to take you into the viral stratosphere, but it's often more likely that they are not. Going to promote it, What we found is that the higher profile guests are often the ones that promote podcasts the least. And it's because they have so many other media appearances and they have so many other things to promote that your podcast appearance is not oftentimes at the top of the list. Now if you have a huge podcast and you have a large brand that they want to be associated with, well then that's obviously different. But oftentimes you were riding their coattails and they kind of know that. So our suggestion, what we recommend is to go after the big fish in the small pond who are the medium profile. Guess who are not getting their door beat down to come on a show, but would still love to share their appearance? And also those people might have a more targeted audience for you. So look for these niches in these industries, these smaller subgroups where people are still paying attention and there's still people in there who are once again like the big fish in the small pond. Go after those ones and you'll have a much better chance of getting them to promote it and a much better chance of actually getting some traction from that promotion as well.