In the fast-paced world of mobile gaming, the freemium model reigns supreme—but getting players to make in-game purchases is a challenge many developers face.
So, how do you turn casual players into paying customers?
Here’s how our Head of Global Business Development, Dmitry, tackles this question in his latest article for Mobidictum.
🔹 Explore New Platforms:
While Twitch and YouTube dominate, platforms like Kick, BIGO, Afreeca TV, and Trovo are emerging alternatives.
They offer cost-effective ways to reach niche gaming communities across the globe.
🔹 Leverage Influencers:
Collaborating with influencers to showcase premium content or in-game purchases is a powerful strategy.
When players see their favorite creators engaging with paid features, they’re more likely to follow suit.
🔹 Partnerships Matter:
Teaming up with big brands, like sports teams or popular artists, can create exclusive in-game items and events that excite players and drive sales.
Travis Scott’s Fortnite concert, with over 12 million viewers, is a perfect example.
To dive deeper into these strategies, check out the full article on Mobidictum
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