Heena Khubchandani’s Post

Fashion For All. Every September, four prominent international fashion weeks—New York, London, Paris, and Milan—drive some of the world’s most important fashion trends. The events provide a peek at the ready-to-wear that will hit stores six months later. Runway shows are important for jewelers because they reveal the clothing colors and silhouettes that store owners will be accessorizing by spring. Savvy manufacturers know this and capitalize on the trends by calling attention to pieces in their lines—or creating new items—that reflect the hues and complement the couture. Fashion weeks are high-profile marketing opportunities. Phillip Gabriel Maroof includes celebrity and runway shots in his campaigns whenever possible to drive home the point that designs from his Royal Chain Group are exciting and on trend. “We try to include clothing trends and pair them with our products when we create our marketing campaigns,” explains the company’s vice president of marketing and design. “It gives some inspiration that retailers can use when targeting consumers.” Click Here To Read The Article: https://lnkd.in/e2Pyrr-8 #PlumbClub #PlumbClubMember #PlumbClubTrends #FashionForAll #NYFW #LondonFashionWeek #ParisFashionWeek #MilanFashionWeek #RunwayTrends #JewelryAndFashion #JewelryTrends #PhillipGabrielJewelry #RoyalChainGroup #CoutureJewelry #SpringFashion #JewelryMarketing #TrendingStyles #FashionWeekJewelry

This week, the Victoria's Secret Fashion Show made its comeback for the first time since 2018—an event that has long symbolized fashion, glamour, and beauty. Being in NYC during the buzz surrounding this historic event, I couldn’t help but reflect on how much the world has shifted since the last show. Victoria's Secret has faced challenges in defining who their brand is and who they speak to, all while navigating evolving cultural norms around diversity, body positivity, and inclusion. As someone passionate about marketing, it’s fascinating to see how brands like VS recalibrate their messaging and identity to stay relevant in a changing world. In 2024, it’s no longer just about aspirational beauty—it’s about representation, empowerment, and connection. How brands embrace this evolution will shape their relevance moving forward. I know there has been a lot of debate surrounding the delivery of the event but I’m curious to see if there is a way for Victoria Secret to build relationships with new audiences while retaining the essence of what once made their brand so iconic. Would love to hear—what do you think of the brand’s return? 💭 #Marketing #VictoriaSecret #BrandEvolution #Diversity #NYC https://lnkd.in/g-mnF6vT

Tommy Hilfiger Embraces ‘Fashion-tainment’ at New York Fashion Week Tommy Hilfiger has made a striking statement during New York Fashion Week by showcasing its latest collection aboard a decommissioned Staten Island ferry, a venture that exemplifies the brand's new focus on "fashion-tainment." The event, which culminated in a performance by the Wu-Tang Clan, reflects the brand's ongoing efforts to revitalize its image and engage with contemporary culture. At Frame Perfect, we see this as a strategic move for Hilfiger, especially as parent company PVH Corp. works to reposition the label within a competitive fashion landscape. With Hilfiger’s longstanding reputation for merging fashion with entertainment, this latest spectacle underscores the necessity for brands to innovate and capture the attention of today’s consumers. Hilfiger’s evolution has included leveraging nostalgia through bold, logo-centric designs and celebrity collaborations, but the challenges of the pandemic and the influx of celebrity-driven brands have necessitated further reinvention. The concept of “fashion-tainment” encapsulates this shift, aiming to merge high-impact fashion shows with cultural relevance. The inclusion of notable figures such as Patrick Schwarzenegger and the K-pop group Stray Kids in recent campaigns further emphasizes this strategy. Under the PVH+ Plan, Hilfiger is expected to adopt a more luxury-focused approach while maintaining the operational agility typical of fast fashion. This duality allows the brand to remain competitive, especially as consumers seek affordable luxury in an era of rising prices from traditional luxury retailers. The spring 2025 collection, themed “nauti-cana,” offers a modern twist on nautical styles, incorporating relaxed silhouettes and refined fits that cater to a more mature audience. This nuanced approach aligns with the emerging trend of “quiet luxury,” appealing to consumers who desire sophistication without overt branding. However, while the brand shows promise, it faces challenges in achieving its revenue goals amid fluctuating sales. As Hilfiger navigates this complex landscape, his commitment to elevating the brand’s presence at key moments like Fashion Week signals a deeper connection to the New York fashion scene, which has historically shaped his brand identity. For those interested in exploring how Tommy Hilfiger is reimagining its narrative through innovative marketing and cultural engagement, you can read the full article here: https://lnkd.in/e6-CKsdq #FashionTainment #TommyHilfiger #NYFW #BrandRepositioning #MarketingInnovation #ConsumerTrends

VICTORIA'S SECRET FASHION SHOW IS BACK AFTER A SIX-YEARS HIATUS METAVERSE FASHION MAGAZINE Victoria’s Secret & Co., renowned for its annual spectacle showcasing supermodels bedecked in jewel-studded bras and angelic wings, is poised to make a grand return this autumn, marking the end of a nearly six-year hiatus. The lingerie giant teased its revival in a recent Instagram post, promising a rejuvenated experience without divulging a specific date, suggesting potential alterations to the show's traditional format. This iconic event, famed for its opulent stage designs, elaborate attire, and bras adorned with multimillion-dollar gems, has hosted a galaxy of superstars such as Adriana Lima, Naomi Campbell, and Bella Hadid strutting down its runway. Alongside, it has featured musical luminaries like Rihanna, Taylor Swift, and Justin Bieber According to Reuters, the forthcoming 2024 Victoria's Secret Fashion Show aims to deliver a blend of glamour, fashion, and entertainment, all reimagined through a contemporary lens that resonates with today's audience. In 2019, amidst a landscape of declining sales and mounting criticisms regarding its brand image and lack of inclusivity, Victoria's Secret, a subsidiary of L Brands at the time, made the decision to shelve the show, citing the necessity to modernize its marketing strategies. Following L Brands' split into two distinct entities—Bath & Body Works and Victoria's Secret—the lingerie retailer has grappled with continued sales downturns post-spinoff. However, in a bid to maintain its connection with audiences, Victoria's Secret debuted the "Victoria's Secret World Tour" documentary on Amazon Prime last year, following the halt of its famed fashion showcase in November 2019. This revival harkens back to the inaugural Victoria's Secret Fashion Show, which dazzled audiences at the New York City Plaza Hotel in 1995. https://lnkd.in/evGifEsN #web3 #metaverse #fashion #nft #investment

Loving this TWIST from 💜 Timberland + Luis Vuitton💜 for Men's Fashion Week. Here's why I think it works: 🙀 It's an unexpected pairing - making it fresh, surprising, and newsworthy 🙀 👰 It marries normally opposing benefits - high function and high fashion 🤵 🇺🇸 Each brand is an icon for it's country and culture - we need unity now! 🇫🇷 Following these best practices can help your brand stand out, get noticed, an ultimately drive sales. ⚛ When contemplating brand partnerships, think of unlikely duos. If your first reaction is "this would be so weird", or "we could never do that", play it out and see where it goes. A common TWIST innovation technique is to imagine "what's the weirdest thing we could do?" By giving your brand permission to go there - you will uncover fresh ideas and new roads to engagement. On the other hand, if you play it safe, you will definitely get to where you have always been. ⚛ Chapter 6 in my book 📖 TWIST: How Fresh Perspectives Build Breakthrough Brands 📖 (Panoma Press) outlines multiple ways you can train your brain to think differently and own your category's catwalk! Bravo Timberland, a VF Company and Luis Vuitton for a successful #mfw collab and merci for the reminder that opposites really do attract! #innovation #fashionbranding #brandbuilding #brandpartnerships

🐴 Crazy for Western Fashion: How We Landed 4 of Our Clients in One Feature🐴 Last week, our TwentyTwenty Communications team successfully placed FOUR of our clients in one article on HELLO! Magazine Fashion's website. With celebrities like Beyoncé, Bella Hadid and Kim K embracing the cowgirl trend and retailers in both the US and UK reporting a 240% increase in sales of cowboy boots and denim shirts compared to the previous year (Harper's Bazaar, 2024), Western Fashion is on the rise. Hashtags like #cowgirl (1.1M), #cowgirlstyle (31.1k), and #cowgirlboots (97.9k) are trending on TikTok too, reflecting this surge in popularity. Our team identified the rising trend and proactively sent out a themed mailer featuring our clients. The Hello Fashion team!, who were working on a feature about incorporating this trend into everyday life, quickly picked it up. We promptly provided samples from our clients, the result? Check out the article here - https://lnkd.in/eESAZfqU A fantastic example of how trend-spotting, strategic pitching and teamwork led to successful media coverage. #PRAgency #PublicRelations #PRresults #SuccessStory #PRCoverage #TrendSpotting

About a good way to create buzz on accessories in Businessoffashion.com article : - Fashion Shows as marketing tools for accessories. The primary focus of fashion shows today is shifting towards selling specific products, particularly accessories. Brands like Chloé, Fendi, and Tory Burch have been more explicit in promoting items like wedged shoes, heels or bags by dressing high-profile guests in them, aiming to generate buzz and drive sales. - Viral product blitz strategy : brands flood the market with specific products to create a viral moment This strategy leverages social media algorithms and press attention to maximize exposure. - Risks of overexposure : Although product blitzes can generate short-term interest and sales spikes, overexposure risks alienating luxury consumers who value exclusivity. There is a fine line between creating excitement and making a product seem "cheesy." My take : for long-term success, luxury brands must balance immediate hype with maintaining the desirability and elevated status of their products. Creating long term value and desirability, is requesting a strategic follow up after the show. #fendi #toryburch #chloe #accessories #wedges #viral #fashionshow

WHO IS AUSTRALIAN FASHION WEEK FOR? Vogue Business AFW is an essential launch pad for emerging designers — but showing on-schedule is expensive. Many are deciding whether to stay or go abroad. At Australian Fashion Week 2024, designers fell into two camps. Albus Lumen, Beare Park and Carla Zampatti presented sleek, self-assured, wearable collections that are bound to sell. Jordan Gogos, Romance Was Born and Nicol & Ford leaned into the performative, offering up collections that build out their brand worlds via storytelling and more conceptual pieces. Their collections and presentations were shaped by the audience on the other end. At Australian Fashion Week (AFW), some events are invite-only for industry players, while others are ticketed consumer-facing affairs, meaning designers have to choose what they want to get out of the show, and who they’re designing for. It’s a careful balance, says Natalie Xenita, vice president and managing director of IMG Fashion Events and Properties, Asia Pacific (IMG owns and operates AFW). “As the demand for consumer participation has increased, IMG have continued to be thoughtful in balancing the needs of the industry while conducting business with being inclusive by opening up the event to consumers in an organic way that simultaneously supports designers.” This year, many ticketed shows sold out. Consumer interest is a positive, but operating as ‘two-in-one’ can muddy the waters, says Edwina McCann, editorial director and publisher of News Prestige and former editor-in-chief of Vogue Australia. Consumers and industry insiders have different expectations about what a fashion show should be. Consumers want a longer show, with pieces they can buy now. Industry players are there to assess a brand’s creative direction. So, which road should a designer take? “This dichotomy may reflect the diversity of the Australian fashion market, but it also raises questions about the direction and purpose of AFW,” says stylist and presenter Madeleine Park. It’s not just who’s in the crowd. AFW is facing a larger identity crisis as its biggest stars continue to flock overseas to show elsewhere (Christopher Esber is the latest, following Zimmermann and Dion Lee), making room for emerging talent to shine. But those involved say the costs associated with putting on a show at the event have become inaccessible to the young brands that need it most. This year, the line-up was more pared back, with 32 shows down from 42 in 2023. Afterpay, which sponsored the previous three years, pulled out after 2023’s edition. (Pandora filled the gap.) learn more: https://lnkd.in/e68AjQBt #ai #metaverse #fashion #nft #

For The Walrus I wrote about why Roots' tapped the edgy fashion designer Joey Gollish as the brand's first-ever creative director-in-residence, and whether that decision makes sense for the legacy brand. Trying to make a mass brand cool is always a risky strategy, but Roots needs to commit one way or the other to find out if this is a risk worth taking. The global domination and polarization of the fashion industry—between fast fashion and luxury— reveals larger cultural and economic fissures: a shrinking middle class and an imperative to always express our individuality primarily through clothing. What place do mall brands—or normal clothes, for that matter—have anymore? If you go to a mall, you see mostly Fashion, not clothes.