𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗺 𝗶𝘀 𝗡𝗼𝘁 𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆? Engineering excellence, precision, decisions based on facts & figures, as well as strategic thinking are the cornerstones of Germany’s industry. These attributes are undeniably vital. However, I strongly believe we need additional cornerstones for the success of our industry: optimism & courage. In industries like ours, pioneering work is not just an option but a necessity. Heidelberg Materials is at the forefront of a significant challenge: decarbonising concrete, the second most used natural resource globally, right after water! Pioneers must be optimists and they must be courageous. Without optimism, we would abandon our mission at the first sign of difficulty. Instead of innovating, we would avoid risk and miss out on breakthroughs. At Heidelberg Materials, we do embrace this mindset. We are committed to transforming our industry and developing more sustainable products. And every milestone achieved shows us that it’s possible! Therefore, let's instill this optimism and courage in our future leaders. Let's teach and encourage them to not only see the challenges, but the opportunities for innovation and growth. After all, true pioneers must believe in their ability to sail to new harbours, even when the destination is yet unknown. #Leadership #Innovation #Sustainability #Decarbonization #Optimism #Courage
