Today, we detail the 2nd #marketing action implemented on our stand during MUSEUM CONNECTIONS
This time we appeal to the public's sense of smell. In the jargon, this is called olfactory marketing.
We used two essential oil diffusers containing a mixture designed for the needs of the stand.
Diffusing essential oils can have several benefits when used in a professional salon. They can help improve the overall atmosphere of the space by creating a pleasant and calming ambiance.
We used this blend of #essentialoils of Litsea citrata, Citrus limonum (lemon essential oil) and Cedrus atlantica (Atlas cedar essential oil) which was recommended to us by the Maison des Plantes in Liège.
Why 2 diffusers?
Quite simply so that the smell is not concentrated in a single corner of the stand but throughout it as well as in the aisle.
In terms of costs, we have not blown the budget, we once again remain below the 100 €uro mark
The repercussions are, however, difficult to quantify since we are experiencing sensations of #wellness and an improvement in our state of mind. The only thing we can say is that some visitors, both to our stand and to that of our neighbors, pointed out to us the pleasant smell that reigned. Our neighbors had to admit that it came from our house 😜
We hope that our stand counterparts, Hélène Quintin, Sebastien Lacan from KERU also benefited from this for their visitors.
Just like our neighbor Brice ROBIN from MUZZLE
Tell us in the comments what you think of this action put in place (and of the others too)
We look forward to reading you.
#olfactorymarketing #olfaction
Senior Marketing Manager at RPM Living | Training | Facilitating
8moSo cute!! Love your tagline there!