Heikki Lassila’s Post

Understand the Gen Z Consumer Behaviour in Japan vs the UK! Did you know?　 🇯🇵Japanese Gen Z: Drawn to high-quality, innovative products and favours online shopping for its convenience. They are heavily influenced by numerous aspects of popular culture. 🇬🇧UK Gen Z: Consumer behaviours are driven by value and ethics. They are savvy deal hunters who prioritise brands with strong social and environmental responsibility, often influenced by social media trends. While both Japanese and British Gen Z’s are highly tech savvy, there are also differences in their consumer behaviours. Are you looking to understand the differences to ensure your brand resonates with the Japanese market? 📩Contact us for more information at info@tokyoesque.com #GenZ #ConsumerBehavior #JapanMarket #Innovation #Sustainability #MarketInsights

I recently read an article about the business models of two Chinese e-commerce giants, Temu and Shein. Their success is largely attributed to their Chinese-style "supply chain management," which significantly reduces production costs by exploiting their suppliers and employees. Additionally, Shein has been accused of plagiarism, copying designs from various fashion brands and incorporating them into their products. What particularly caught my attention is the widespread popularity of these companies beyond China. Almost all my friends have shopped at either Temu or Shein, or both. I have done so as well. Given their significant presence, Shein is now preparing to list on the Nasdaq. However, as consumers, we need to be more conscious of the hidden costs behind the extremely low-priced products we enjoy. Are these the brands and companies we want to support in the future? We vote with our dollars. Temu’s parent company is Pingduoduo, a listed company in China and Nasdaq. They have a section on their website dedicated to "corporate social responsibility." We talk about Sustainability/ ESG a lot nowadays. What we talk about when we talk about sustainability/ESG/CSR.  What do they mean to the companies, general public, and even the whole society, if we jump outside the financial framework? Are they a power driver to enhance the wellbeing of the earth and the people? The original article, written in Chinese, provides insightful discussions on these issues. Since the article is written in Chinese, some translations are attached ( generated by ChatGPT) for some key messages in the comments section. If you can read Chinese, I highly recommend checking it out for a more in-depth perspective. https://lnkd.in/eheS2uQd

*QN13082024-02* QUESTION: Founded by Shinjiro Torii in 1923, *X* is the largest Japanese brand in its category, followed by Nikka. When it was first released in Japan, its smoky flavor palate was met with strong criticism. Torii had to quickly pivot from the original brand concept and switch to a lighter, fresher style that soon became a nationwide success. In the 1940s, before it was a household name in the United States, it was an inexpensive Japanese brand known as Torii Shoten, then Kotobukiya. The brand officially changed its name in 1963 to *X*. *X* got its biggest worldwide advertisement via a 2003 pop culture output *Y* , where *Z* repeats the phrase “For relaxing times, make it *X* time” over and over again. *What brand is X ?* *What pop culture output is Y ?* *Who is Z ?*

What is the (GOLD) RUSH in China? "Gold, once deemed 'outdated,' is igniting a craze😍among China's youth. On Double 11's (shopping season to celebrate singles) pre-sale in 2023, gold product’s gross merchandise value surged 250% YoY📈.  With RED boasting nearly 10M posts discussing gold trends. Its surge in popularity has propelled China past India as the leading gold-importing nation. 📿  Beyond a trendy accessory, gold offers promising appreciation potential. And innovative collaborations with POP MART, Disney, Harry Potter, and Line Friends are capturing young consumers imagination. 🌟📈  Link to the full article in the comments below ! 👇 #GoldTrends #YouthfulElegance #InnovativeCollaborations" #Chinaskinny #chinamarket #marketinsights

Are You Interested in Exporting to South Korea? 🌏💄 South Korea is renowned for its dynamic beauty market, setting global trends and embracing innovative beauty products. If you're a cosmetic brand looking to expand your horizons, South Korea could be the gateway to your success. We understand the intricacies of entering a new market, especially one as competitive and promising as South Korea's. Our team is here to guide you through every step of the process, from understanding consumer preferences to navigating regulatory requirements. Let's explore the opportunities that the Korean beauty market has to offer together. Connect with us to learn more about how your brand can make a significant impact in South Korea. #cosmetics #BeautyIndustry #SouthKorea #MarketExpansion #GlobalBeauty #ExportOpportunities #BusinessGrowth #InnovativeBeauty #KBeauty #aluskorea #ALUS

In our material, you will find an in-depth analysis of these market dynamics, exploring how the Russian beauty and personal care sector has not only adapted to but thrived under the new conditions. We delve into consumer behavior, highlighting the pivot towards domestic and Korean brands that emphasize sustainability and eco-friendliness. Our report also covers the significant growth in online sales, revealing a shift towards digital purchasing trends that offer both convenience and a wider range of eco-conscious products. Join us as we explore the resilience and innovation driving the future perspectives of the beauty market in Russia. https://goo.su/BVUY3N #RussianBeautyMarket #CosmeticTrends #BeautyIndustryInsights #ConsumerBehavior #MarketAdaptation #BrandOpportunitiesRussia

🌟 Xiaohongshu's popularity is rising with consumers and Chinese and international #brands. Check out the latest data released by the #SocialMedia platform by scrolling through the slideshow to uncover all the details. ⬇️ --- 𝗩𝗮𝗹𝘂𝗲 𝗖𝗵𝗶𝗻𝗮 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗴𝗹𝗼𝗯𝗮𝗹 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗳 𝗫𝗶𝗮𝗼𝗵𝗼𝗻𝗴𝘀𝗵𝘂 𝗶𝗻 𝗘𝘂𝗿𝗼𝗽𝗲.  🔔 Follow us for the latest updates on Xiaohongshu.

🌟 Lessons from Benefit's Journey in China 🇨🇳💄 I recently was quoted in BeautyMatter on why Benefit has pulled back in China – some key takeaways 💡 Adaptability Matters: The brand, while experiencing success with certain products on platforms like Tmall but it’s launches were out of step with the trends in the market. 🎨 Changing Faces of Beauty: Initially positioned as the epitome of "girly style" the brand failed to grow with its audience. As the fan base matured, desires shifted towards sophistication, and with the younger generation who did not appreciate the American retro style. 💲 Pricing Dilemma: While consumers in China are willing to pay a premium, clarity in targeting and value proposition is crucial. Benefit found itself in a precarious middle ground position, perceived by some as having a mass market feel at a premium price point. 🚀 Market Dynamics and Competition: There is fierce local competition in the color cosmetics from Chinese brands. Yet, success stories exist with brands like Charlotte Tilbury and Urban Decay, who navigated the landscape by carving out distinct niches. This is a call to action for beauty brands to adapt to China don’t expect China to adapt to you💄✨ #BeautyIndustry #ChinaMarketInsights #AdaptabilityInBusiness #BeautyBrandsInChina

The consumer purchase mindset change on product choice in China market In the past 5 years, consumer in China market has visible change on balancing product value and price. Before brand dream also can drive purchase but now it can drive some traffic and interest only. With my practice to give a solution to a brand planning the coming product and launch communication in China market, it requires more multi-dimensions perception basing on multi-players experience in the industry, social insights and daily trends watch by living in China.

Unlocking 𝗖𝗵𝗶𝗻𝗮: A Fashion-Beauty Adventure 👠💄 Brand success in China isn't just about product exportation. It's about 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗼𝗿𝘆 into the rich Chinese culture 🏮 and understanding their unique consumer behavior 🧠. Your 𝗯𝗿𝗮𝗻𝗱'𝘀 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 is key in a tradition-rich country like China. Align your brand with their values and aspirations 🌟. Dominating China's unique digital marketplace 📲, with platforms like WeChat and Tmall, is a must. Live streaming 📡, 𝗞𝗢𝗟 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀, and AR try-ons aren't trends but prerequisites. Lastly, navigate the regulatory runway ✈️. Understanding import regulations and customs duties is as vital as creating a couture line. So, are you ready to charm, engage, and expand in the world's top fashion and beauty market? 🌍 Comment your thoughts or DM me to unravel the Chinese fashion-beauty market. #fmb1 #ChinaFashion #ChinaBeauty #BrandStorytelling #ChineseConsumers #DigitalMarketplace #WeChat #TMall