Head of Isle of Wight Operations at No7 Beauty Company with expertise in Environmental Sustainability
What Do Consumers Want When it Comes to Sustainability? In a recent survey of 23,000 global consumers by global management consultancy Bain & Company, over 64% of consumers reported high levels of concern about sustainability, with the highest levels (79%) being reported in fast-growing markets like China, Indonesia and India compared to 55% in markets such as the US and Europe. In the UK, consumers indicated they would be willing to pay up to 8% more for sustainable products, however in almost half of all 'developed-markets' consumers believe that living sustainably is too expensive - you can read the full report here: https://lnkd.in/eRBBe9SN
