Food for thoughts with a Foodcare® Intern at Ahold Delhaize USA:
Next time you’re in a grocery store, take a look around - don't just go IN AND OUT. Ever notice how certain items—especially the crunchy, sweet, or indulgent ones—seem to leap into your cart without a second thought?
It’s no accident.
Stores are designed to trigger those reflex buys, and it’s fascinating to see how they do it.
But here’s what caught my attention: Some retailers are starting to apply those same strategies to healthier products.
The question is, does it work?
When you add a healthy item to your cart, do you feel a sense of pride, like you’ve made a smart choice? Or is it just another box to check off the list?
Consumer data tells an interesting story: 80% of shoppers say they want to improve their health, but only 20% feel like they’re actually making progress.
So, what’s holding us back?
Can initiatives like Foodcare®(an approach to inspire and empower our customer’s healthier living journey) really change our habits, making healthy choices feel just as rewarding as those indulgent treats?
It’s a tough balancing act. If health doesn’t sell, why do we see fresh produce front and center the moment we walk into a store?
Maybe it’s time to rethink our approach. What if we could make healthy food as visually and emotionally appealing as the snacks we can’t resist?
There’s a lot of untapped potential here. By tweaking how we present and market healthier options, we can create an environment where choosing the better option feels natural—almost reflexive.
Imagine a shopping experience where the satisfaction of picking up a healthy item matches the comfort of grabbing a favorite snack.
With the right strategies, we can drive real change in how consumers shop and make healthier choices the new norm.
It’s about curiosity, pride, and the belief that real, lasting change can start with something as simple as what we put in our shopping carts.
Stay tuned in for more from the Internship Reflection Series @ Ahold Delhaize USA.
Steven Jennings, Chanesse Mae Bautista, Noa Dijstelbloem, Julie Greene, MPH, Allison Delaney, MS, RD, LDN, Nick Koch, Billy Phillips, Kendrick Repko, MS, RD, Hannah Brown, Marc Stolzman, George Parmenter, Justin Witz, Sabrina Endicott, Kate Pinette, Sam Farrell
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