review response specialist at widewail | bilingual writer | co-founder of hermanas vermont
👀 What's a cool must-read resource for anyone looking to enhance their business or brand's online reputation? ➡ Widewail’s first annual Voice of the Customer Report leverages the voices of automotive customers to determine exactly what makes customers happy and unhappy. 💛 Our team analyzed the topics and sentiments of 800,000 Google reviews from 16,000+ new car dealerships in the U.S. and filtered these customer verbatims into digestible insights. Linked in the post below! ⬇ ---- #reputationmanagement #customerexperience #voiceofthecustomer #trustmarketing
🔎 Widewail analyzed 800k automotive Google reviews from the Automotive Reputation Index to answer one big question. What actually compels dealership customers to leave a good or bad review? We distilled our findings into a report – filled with advice on maximizing positive reviews and minimizing negatives. 👉👉 We’re calling it the 2023 Voice of the Customer Report. 👈👈 The report is for any GM, dealership digital manager or local business marketer to use as a foundation for a 2024 reputation and business strategy. It’s packed with insights: 🙅 The primary driver of positive reviews IS NOT the primary driver of negative reviews. See what is on page 18. 👋 Focusing on this simple detail in your service department will eliminate the topic mentioned in 37% of negative reviews. Go to page 25. 😲 Traditional dealerships, dealer-sold EVs and DTC EVs have vastly different customer negativity. Go to EV Sentiment Trends on page 35. 💰 Investments in these 3 popular programs will only influence 5% of positive reviews. Go to page 21. 5️⃣ Monitor 5 key topics for spikes to maximize positive reviews. Go to page 21. 👏 The elite top 29% of dealers generate over this many monthly reviews. Go to benchmarks on page 10. You can download the report today. Linked in the comments 👇
