Salted’s Post

💡 Which restaurants are the easiest to use? According to Restaurant Business Online, the simpler, the better! Brand strategy firm, Siegel+Gale, reported that the restaurant industry jumped eight spots to claim the 5th position on the world's simplest brands list. Two popular restaurants made it into the "Top 10 simplest brands worldwide" list, McDonald's at number 7 and Burger King at number 10. So what makes these brands so simple and accessible? Check out the article to learn more. #restauranttrends #keepitsimple #restaurantmarketing #digitalmarketing

Interesting insights into the current restaurant industry landscape. The shift in consumer behavior post-Covid is evident, with a surge in demand followed by challenges like inflation and rising operational costs. The impact is clear as sit-down restaurants are facing closures weekly. California Chicken Cafe's focus on takeout and quality food in smaller locations is a winning business model amidst these changes. #RestaurantIndustry #BusinessTrends #ConsumerBehavior #Calforniarealestate

Circana just unveiled our highly anticipated U.S. Restaurant Ranking Report! 🍽️🎉 This report explores evolving consumer habits, performance trends, and industry leaders in a year marked by resilience and adaptation. Here are some key insights: 📈 Despite challenges, the U.S. restaurant industry saw a 5% increase in consumer spending in 2023, surpassing pre-pandemic levels by 12%! 🚀 Fast casual #restaurants emerged as stars of the show, with a staggering 9% spending growth. 🌅 Morning meals and snack dayparts saw significant growth, driving the success of the #QSR snack channel. 🏆 The top 50 U.S. restaurants, representing just 24% of all locations, command a whopping 61% share of industry spending! Click below to dive deeper into the rankings and discover notable newcomers and climbers in the U.S. #restaurantindustry! https://lnkd.in/eUGJsy5J

Thank you Restaurant Dive for featuring our Phygital Index findings in your latest article. We continue to see the growing demand for kiosks amongst consumers who are seeking a well-balanced phygital experience when it comes to interacting with their favorite brands. Not only that, brands are realizing the high ROI from kiosks, upwards of 40% increases in average check for some of our customers. Give the article a read & reach out to us in the comments if you have any questions or want to open up a dialogue. #kiosks #phygital #restaurants

Zaxby's, a quick service restaurant (QSR) primarily known for its chicken-focused menu, differentiates itself from other QSRs in several key ways: Menu Focus: Zaxby's specializes in chicken offerings such as chicken fingers, wings, and sandwiches. Unlike some of its competitors like Chick-fil-A or KFC, Zaxby's offers a broader variety of sauces and customization options, allowing customers to personalize their meals. Casual Dining Experience: While Zaxby's is classified as a QSR, it provides a slightly different dining experience compared to traditional fast-food chains. Customers typically order at the counter but then have their food brought to their table. This semi-casual setup aims to enhance customer comfort and convenience. Southern Influence: Zaxby's originated in the Southern United States, and its menu reflects this heritage with Southern-inspired flavors and sides. This regional focus can appeal strongly to customers in the Southeast and those seeking a taste of Southern cuisine. Expansion and Market Presence: While Zaxby's has a strong presence in the Southeastern U.S., it has been expanding into new markets across the country. This expansion strategy aims to introduce its brand and menu to a wider audience, potentially competing with larger national chains. Customer Loyalty and Brand Recognition: Zaxby's has built a loyal customer base over the years, partly due to its emphasis on quality ingredients and customizable menu options. Its branding efforts, including sports sponsorships and community engagement, help enhance brand recognition and customer loyalty. Market Position: Compared to other QSRs like Chick-fil-A, KFC, Popeyes, and Buffalo Wild Wings, Zaxby's occupies a niche with its focus on chicken-based meals and a slightly elevated dining experience. This positioning allows it to attract customers looking for a variety of chicken dishes in a casual dining environment. Franchise Model: Zaxby's operates primarily through a franchise model, similar to many other successful QSR chains. This model allows for rapid expansion while leveraging local entrepreneurship and operational expertise. Overall, Zaxby's distinguishes itself in the QSR landscape through its menu offerings, semi-casual dining experience, regional appeal, and strategic market expansion. Its position in the market provides investors with a unique opportunity to capitalize on its brand strength and growth potential within the QSR industry.

I am seeing posts by National Restaurant Association touting a $1 trillion trend line for Restaurant industry sales. While that's impressive for an industry, it's worth further evaluation to identify what that means to the estimated 905,000 restaurants in the US. That $1,000,000,000,000 in sales represents an AUV of $1.1MM. At that sales volume let's assume you are managing to a 55% prime cost (or lower), your SG&A are all in line with industry benchmarks and you're seeing a drop through of around 4%. This translates into around $45,000. $1 Trillion Sales is great. 905,000 restaurants is not great for the industry. Pyrrhic victories are not what the industry needs right now. https://lnkd.in/eGtZq2_n.

Kiosk revolution on the horizon? We continue to see the growing demand for kiosks from consumers & more brands should & are taking notice. While being able to place an order with a staff member will always have a place in the QSR dining experience, guests desire the option to place an order without human interaction. While some may not like this trend, the reality is it is happening. Why would guests not want to place an order with a staff member? From our research... ✅ 44% of guests like not feeling rushed to order when at a kiosk ✅ 41% like the ease of exploring the menu ✅ 40% like the ability to view all options in the menu Fun fact for you brand leaders, the longer you can keep your guests eyes on the menu, the higher the probability for bigger orders. It's science. Don't get me wrong, kiosk innovation still has a long way to go in the grand scheme of things. And, for some brands, it isn't the right fit for them or their customers. However, from McKinsey & Company's 2021-2022 personalization study, over 75% of consumers expect a personalized brand experience, which includes providing the optionality they desire to interact how they want, when they want with your biz. Those that have delivered have seen revenue increases by up to 40% or more; that's not nothing. Again, regardless if you are pro or anti-kiosk adoption, this trend is picking up steam. And it would behoove you to not keep your eyes on it because kiosks will play a big role in the QSR phygital experience. To read more on this, check out our latest feature in Restaurant Dive ⬇️. Have questions? Disagree? Think the Packers are going to the Super Bowl? Leave a comment, happy to chat. #kiosk #phygital #restaurants #restauranttech

𝐒𝐮𝐛𝐰𝐚𝐲® 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐏𝐞𝐩𝐬𝐢𝐂𝐨 𝐢𝐧 𝐭𝐡𝐞 𝐔.𝐒. Subway®, one of the world’s largest restaurant brands, announced a 10-year partnership with PepsiCo to supply beverages in US outlets starting January 1, 2025. Read More: https://bityl.co/OrrY #Subway #PepsiCo #SubwayPartner #partnership #partnerwithus #news #NewsUpdate #BusinessNews #newsdaily #USNews

𝐒𝐮𝐛𝐰𝐚𝐲® 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐏𝐞𝐩𝐬𝐢𝐂𝐨 𝐢𝐧 𝐭𝐡𝐞 𝐔.𝐒. Subway®, one of the world’s largest restaurant brands, announced a 10-year partnership with PepsiCo to supply beverages in US outlets starting January 1, 2025. Read More: https://bityl.co/OrrY #Subway #PepsiCo #SubwayPartner #partnership #partnerwithus #news #NewsUpdate #BusinessNews #newsdaily #USNews

Circana just unveiled its highly anticipated U.S. Restaurant Ranking Report! 🍽️🎉 The report explores evolving consumer habits, performance trends, and industry leaders in a year marked by resilience and adaptation. Download the full report at the link below ⏬ #restaurants #restaurantindustry