As Taste Architects, we build brands with a purpose. We understand that every product, every flavor, and every ingredient has a story to tell. That's why we start with the essence of the brand and infuse it throughout the product development process. We believe that building profitability into your product is key, and it all starts with a solid brand and product strategy. By aligning your brand with your target audience and building a product roadmap that meets their needs, you can create a successful CPG brand that resonates with consumers. At Helmsman Group, we help our clients bring their brand vision to life and develop strategies that will drive revenue and growth. If you're ready to create a profitable food and beverage CPG brand, let's talk. https://bit.ly/47eksmS
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🚨 Food Safety First: Lessons from the Boar’s Head Provisions Recall The recent news that Boar’s Head Provisions Co. has expanded its recall of ready-to-eat meat and poultry products due to potential Listeria contamination is a stark reminder of the complex challenges we face in the CPG industry. When a leading brand like Boar’s Head is impacted, it sends a clear message: no one is immune. But while recalls can be damaging to brand reputation and consumer trust, they also serve as a critical learning opportunity for the rest of us. So, how can CPG brands be prepared? 🔍 Proactive Risk Management Investing in stringent quality control measures and maintaining robust supplier relationships are non-negotiables. Every step of the supply chain must be scrutinized to mitigate risks before they become liabilities. 📊 Data-Driven Monitoring Technology can be a game-changer. Real-time tracking, AI-based anomaly detection, and predictive analytics allow companies to identify and address issues faster than ever before. 🤝 Effective Crisis Communication How you respond matters as much as the incident itself. Brands must have a well-defined crisis management plan that includes transparent communication strategies to ensure consumers remain informed and confident in the brand. The Boar’s Head recall is a wake-up call for the industry to revisit and reinforce food safety protocols. Being prepared isn’t just about compliance—it’s about upholding our commitment to consumers and safeguarding the integrity of the products they trust. Have you recently revisited your safety protocols? Let’s discuss what measures you have in place to mitigate risks. Visit https://bit.ly/3XZvARs and give it a try. Take the next step to stay ahead in this fast-paced industry and ensure you're always prepared. https://bit.ly/3XXdOhL #CPGIndustry #FoodSafety #CrisisManagement #ConsumerTrust #QualityControl
Lawmakers want to know why USDA, Boar's Head did not take action to avoid Listeria outbreak
regulatecpg.com
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We're #hiring a new Sourcing Specialist / Sourcerer in Portland, Oregon. Apply today or share this post with your network.
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We're #hiring a new Project Manager in Portland, Oregon Metropolitan Area. Apply today or share this post with your network.
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🚨 Food & Beverage Recalls Are Surging: Are You Prepared? 🚨 This year, the number of food and beverage recalls has seen a significant uptick, putting brands under immense pressure to respond quickly and effectively. From contamination concerns to labeling inaccuracies, recalls can happen to any brand at any time. But the question is: Are you ready if it happens to you? Being recall-ready means more than just having a plan—it’s about proactive risk management, robust supply chain oversight, and clear communication strategies. Let’s take a closer look at how brands can safeguard their products and protect consumer trust in the face of increasing recalls. 💡👇 https://bit.ly/4eKdYQk Let us know in the comments if you're recall ready. #CPG #FoodSafety #RecallManagement #BrandProtection #ConsumerTrust
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Is It Pumpkin Spice Season? As of this week, the newest PSL flavors included: Starbucks Pumpkin Spice Latte's and Pumpkin Cold Brew, Bimbo's Thomas’ bagels and English muffins in pumpkin spice varieties, Chobani's pumpkin spice yogurts, creamers, and new products like the Pumpkin Spice Greek Yogurt Drink and Pumpkin Spice Barista Oatmilk.
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Energetic Gaming Esports-specific formulations are growing in popularity as food and beverage companies target the unique nutritional needs of gamers. These include ingredients for sustained energy, focus, and eye health, such as lutein, omega-3 fatty acids, and nootropic stimulants like Dynamine. Other key ingredients include L-theanine for mental clarity and ashwagandha for stress reduction. High-protein options are also trending, with products like G Fuel Energy + Protein and Arla’s Progamer drink offering protein alongside energy-boosting compounds. These products help gamers maintain performance during extended sessions.
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CHEESE! The rising popularity of cheese is revitalizing the dairy industry, particularly in the U.S. and other markets. Consumer demand for various types of cheese, including artisanal and specialty varieties, has surged. This shift helps offset challenges faced by the broader dairy sector, such as declining milk consumption. Cheese's versatility and appeal across different diets and cuisines are key factors driving this growth.
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Aisle Trends 9/6 The USDA has updated its guidelines for labeling meat and poultry products with claims related to animal-raising and environmental practices. The new guidelines emphasize the use of third-party certification to verify claims like "Grass-Fed" and "Raised Without Antibiotics" and suggest routine testing to detect antibiotic use. These updates aim to ensure transparency and accuracy in labeling, supporting both consumer trust and fairness among producers. The revisions were informed by stakeholder feedback and recent research findings.
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