helveticka’s Post

81 days left to write the next chapter in American and world history! If you work in experiential events or just want to see Kamala Harris elected as our next President, then my only ask of you is for your eyeballs and support. If you don't have the energy or time to throw down, it's all good: my only ask of you is that you register to join the Immersive for Kamala movement so that you can get updates, invites, and calls-to-action. You never know where you might be able to take take ten seconds, give us a boost, and change the world! Even if you're slammed, you have a part to play, and you are welcome on a team of 300+ immersive industry all-stars who are taking our work to the next level, raising the experiential industry's profile, and showing the nation what "world building" is really all about. You'll be connected with like-minded leaders and new collaborators, and you'll bolster our movement. Sign up here for an invite to our Slack! https://lnkd.in/g4ZdUq4e

I'm excited about the growing focus on live experiences. Experiential marketing is booming across all sectors, from major players like The Walt Disney Company and Warner Bros. Discovery investing billions in their theme parks to mid-size organizations like Gibson, Inc. with its sensorial retail experience 'Gibson's Garage' and, even, restaurant pop-up charts. In-person experiences are accelerating, and many of them are undoubtedly creative and fun to interact with as a customer. However, it's important to integrate this into your strategy without relying solely on it. The common thread among these successes is that they're built around an IP or franchise, which spans multiple mediums—film, TV, podcasts, events, books, Social, and even VR/AR experiences. Your next marketing plan should focus on creating new experiences and stories that engage your fans, customers, or donors differently at each engagement, encouraging them to migrate from one experience in your brand world to the next. The best part? With some creativity, this approach can be scaled to fit any budget. Collaborate with your partners and design a brand world experience that we'll be excited to experience. #ExperientialMarketing #LiveEvents #BrandStrategy #InPersonExperiences #FranchiseMarketing #VR #AR #MarketingInnovation #Storytelling #CustomerEngagement #MarketingTrends

They are still figuring this out. I keep telling everyone the 360 fulldome is the future of cinema and live performance experience. It’s taken a long time for people to grasp the concept. However it’s not landing yet because it’s very expensive to create content for it. Ed Lantz Kate McCallum saw what our show #RiseThePhoenix has the potential to do and we are still waiting for the world to catch up to us. You see, it’s not just a glorified OmniMax movie like the Vegas Sphere (no offense). The 360 Fulldome gives the audience member an effect on the pineal gland that opens new sensory feelings similar to a psychedelic or Ayahuasca trip when watching a #fulldome movie. This can be for pure entertainment value or have real mental health benefits. Pre pandemic we were diving deep into exploring how to marry the 2 with a fully immersive Dome and live show of my album could have major healing benefits on the audience member. It’s great to see the MSG Sphere Entertainment Co. In Vegas and Cosm commit resources to carve the path in this space. We must keep moving forward and understand that a captive audience is precious and as creators we share a responsibility to give you an experience that’s meant to expand humanity and participate in the evolution of our species as a whole (that’s art). The 360 Fulldome is a game changer. Science meets psychology meet spirituality meets art. What a marriage it will be… #futureofcinema #futureofmentalhealth #futureofimmersiveentertaient #futureofmeditation #futureofart #futureoftherapy #futureofvisualart #360fulldome

Six key talks you may have missed at this year's D&AD Festival 👀✏️ → World Building: How to Make the Future Irresistible Brian Collins & Leland Maschmeyer from COLLINS captivated us with their insights on creating immersive brand worlds. →  How Design Should Include Everyone Sinéad Burke from Tilting The Lens emphasised the importance of designing with disabled people, not just for them. Over 70% of websites are inaccessible, causing companies to lose $6.9 billion annually. → Film with Feels… In Conversation with Noam Murro Chaka Sobhani delved into the emotional power of storytelling in film. → A Prometheus Forgery: The Craft of Puppet Making Andy Gent, the mastermind behind puppets for "Save Ralph" and "Asteroid City," shared his meticulous design process. → Big Data Energy Tara Mckenty discussed how data sets often represent dominant cultures and the need for inclusivity in data. → Ted Lasso X FIFA23: How the **** Did That Happen? Malcolm Poynton, Ben Prout, and Kevin Strunk revealed the creative journey behind merging a comedy TV show with a serious sports game, all with just a 10-page deck. Key takeaways: - Inclusivity and Accessibility in design are non-negotiable. - Storytelling and Attention to Detail are crucial for impactful design. - Cultural Membership drives brand building in new and meaningful ways. Anything we missed? Follow 7DOTS to keep up to date with our whereabouts! #dandad24 #dandadawards

For those who missed the D&AD Festival last week, here's a quick summary of the best bits. One powerful takeaway for me: the true magic of creativity lies in embracing diversity... Sinéad Burke, founder of Tilting The Lens, posed a simple yet profound question: "Is this accessible?" Her words resonated deeply with me, especially since I have a parent who acquired a disability later in life. Sinead reminded us that designing with disabled people, not just for them, is key to building a more inclusive world. Tara Mckenty from BMF Australia, in her eye-opening talk 'Big Data Energy', highlighted how true creativity thrives on diversity. She revealed that the data we often rely on is biased towards dominant cultures, and used hard evidence to show that diverse teams produce better results. FACT. Laurel Stark Akman underscored the importance of involving the very people we aim to reach in the creative process. Authentic voices and diverse perspectives bring richness and depth to work. She shared a wild but wonderful campaign from the niche mobile game The Battle Cats and their 'Out Cat' Black Friday campaign: https://lnkd.in/emVkTeAN - a perfect example of this in action. I think everyone would agree that diversity fuels creativity and innovation. I'd love to see brands and agencies continue to collaborate with the communities they serve to ensure everyone's voice is heard and valued.

Something really cool happened last evening, and we're super elated to share it with you! Disney Star has once again pushed the boundaries of broadcast #technology with their visionary approach to innovation. 🤗 For #IPL2024, they had an amazing idea: make cricket even more fun to watch on TV by bringing fans closer to the action than ever before. They envisioned a world where the boundaries between real and virtual blur, and cricket legends come alive in #augmentedreality. Disney Star trusted Ink In Caps with the tech integration of this excellent vision. Together, we created a new way to show players in larger-than-life form. It looks photorealistic and works in real-time, right as the game happens! 🥳 The result? A groundbreaking Real-time #AR #CGI pipeline!  And The jury at the Marketers' Excellence Awards 2024 liked it so much, they gave it the "Best Use of Technology" award. This award acknowledges the innovative AR CGI pipeline featuring: * Live-action CGI real-time character integration * #Photorealisticavatars of celebrity players * AR interface with real-time adaptability * Seamless integration across lighting conditions and camera angles Big congratulations to Disney Star Team Sanjog Gupta, Head of Sports at Star & Disney India, Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports at The Walt Disney Company, Harshit Baranwal Team Member, Star Sports Lab, Innovations and Technology at Star Sports, and Rahul Manglik Head - Sports Technology at Star India Pvt. Ltd., for their bold approach to innovation Thank you for trusting us to help make it happen. 🤝 To the afaqs! team: thanks for recognizing this innovation in sports media. You've encouraged a whole industry to dream bigger. Cheers to the first of many more to come! #recognition #award #marketerexcellenceaward

I am part of this company, and I don't know everything. For that reason, I am following the LinkedIn page and have all the necessary information in time. What about you? #kvantsp #lasershow #lasers #mapping #events #entertainment #avrent #avtechnology #project #retail #technology #art #creativity  #innovation

I'm not asking if you believe our offer; I'm asking if you WILL believe our offer.   Hey art leaders, we've got something fresh and bold for you. Imagine combining art with gaming in a way never done before. This isn't just another exhibit; it's an experience that'll make your gallery the talk of the town.   Why not watch the short video below and then decide? Remember, I'm not asking if you believe; I'm asking if you will believe.   #art-galleries, #art-gallery, #innovativeart, #gamingartfusion,#futureofart, #exclusiveartexhibit, #digitalartinnovation, #ArtGallery, #InnovativeArt, #GameArt, #ExclusiveOpportunity