Her Impact in Marketing’s Post

D-75: 🛋 From sport fan on a couch to athlete! Through our partnership with Paris 2024, our goal is to rejuvenate our customer base by offering sportswear and eco-designed clothing and accessories. Our collaboration revolves around 4 licensed sportswear collections (not performance), designed and marketed by Decathlon. 1. "Allez le bleu": A collection in blue, white, and red to keep you stylish while supporting the French teams. 2. "Equipe de France": A collection that reinvents timeless sports wardrobe essentials. 3. "Mascotte": A vibrant and colorful children's collection featuring a wide range of choices highlighting the famous Phryges. 4. A Co-branded collection: “Paris 2024 X DECATHLON”: A sportswear collection for a casual Parisian style or for the sports of the four new Olympic disciplines. This is my first time working on a licensing program, and it's really interesting to explore new creative avenues. The main challenge is blending two identities to create something unique. We had to maintain the Decathlon DNA of smart products while exploring new directions such as bringing production back to France and creating capsule collections. to discover more about the storytelling behind Decathlon products: https://lnkd.in/drCzgXcs #decathlon #Paris2024 #Olympic 26/100 of one post a day "Behind the Scenes"

In a crucial Olympic year for sports retailers, Nike is facing reputational pressure in its primary athletic running sector, despite their public claims of returning the brand to its running DNA. Last week, criticism arose regarding Nike's lack of inclusivity for Paralympian amputees who require only one shoe, not a pair. This week, Female Olympians have voiced concerns about the new Team USA kit: 🔉 "If this outfit was truly beneficial to physical performance, men would wear it” 🔉“Was ANY female athlete consulted in this team kit?!?” 🔉"Wait, my hoo haa is gonna be out" 🔉“I’m someone’s mom, I can’t be exposing myself in such ways. Where are the shorts?!” Nike's press release for the launch espoused every buzzword you could imagine, including the laughable "𝑚𝑢𝑙𝑡𝑖𝑦𝑒𝑎𝑟 𝑖𝑛𝑛𝑜𝑣𝑎𝑡𝑖𝑜𝑛 𝑠𝑢𝑝𝑒𝑟𝑐𝑦𝑐𝑙𝑒" that used "4𝐷 𝑚𝑜𝑡𝑖𝑜𝑛-𝑐𝑎𝑝𝑡𝑢𝑟𝑒", "𝑝𝑟𝑜𝑝𝑟𝑖𝑒𝑡𝑎𝑟𝑦 𝐴𝑖𝑟 𝑡𝑒𝑐ℎ𝑛𝑜𝑙𝑜𝑔𝑦" to deliver "𝐴𝐼-𝐸𝑥𝑝𝑙𝑜𝑟𝑒𝑑, 3𝐷 𝑝𝑟𝑖𝑛𝑡𝑒𝑑 𝑓𝑜𝑜𝑡𝑤𝑒𝑎𝑟". Given such statements, it's doubtful that Nike's CEO was accurate in attributing their innovation lag to remote work, especially considering the rapid market share gains by competitors like On and HOKA in 2023. Meanwhile, lululemon dropped their Team Canada kits last night - which were already the envy of every other country at Beijing 2022. I love this move for two reasons: 1) The timing of Lulu's Team Canada kit release seems strategic, potentially aimed at indirectly challenging Nike and showcasing their relevance—a savvy move for a high-growth Cult Brand. 2) Unlike Nike's technology-centric approach, lululemon prioritized the most crucial #innovation principle - 𝐓𝐄𝐒𝐓 𝐈𝐓 𝐖𝐈𝐓𝐇 𝐘𝐎𝐔𝐑 𝐄𝐍𝐃 𝐔𝐒𝐄𝐑𝐒. They worked with 19 Olympic and Paralympic athletes across 14 different sports to understand their needs during the Games, and there is currently no athlete backlash in sight. Content in comments.

This week has been filled with news in the sports world, especially following the results of the Laver Cup! 🎾 💡 Did you hear the news? The Business of Fashion recently highlighted some critical developments: Adidas' Turnaround Under CEO @Bjorn Gulden: Under Bjorn Gulden's leadership, Adidas is undergoing a transformative phase, revitalizing its brand by enhancing product offerings and improving market presence. His vision aims to restore profitability and elevate the brand's status in the competitive sportswear landscape. Nike CEO John Donahoe to Step Down: In a significant shift, Nike’s CEO John Donahoe will step down amid ongoing challenges in the retail sector. His departure marks a pivotal moment as Nike adapts to a changing market environment and seeks to reinforce its leadership during these uncertain times. As the sports industry evolves, athletes are emerging as influential figures in Fashion. Athletes are not just performing at the highest level; they are influencing fashion, embodying the spirit of innovation and excellence that luxury brands strive for. This intersection presents exciting opportunities for brands to stay relevant in an increasingly competitive landscape. 📰 Don’t miss out on our latest insights! 🔗 Discover how the convergence of Sports and Fashion is shaping the future of the industry: https://lnkd.in/d_TtDnUB #BeyondLuxury #BeyondFashion #Fashion #Tennis #Adidas #Nike #LaverCup #LuxuryInsights

The Paris Olympics are turning into the perfect meeting place for sport and fashion. From storied brands to digital creators, the Olympics are creating a unique way to celebrate fashion and sport, and more important the athletes and artists that help these industries thrive on a global scale. #fashionandsport #paris2024 #olympics #branding #brandmarketing

🌟 **The 2024 Paris Olympics: A Celebration of Culture and Innovation in Sportswear!** 🌟 The gear hauls for the #2024ParisOlympics are nothing short of mind-blowing! This year, we've seen countries break barriers and redefine what sportswear can be. Traditionally, we think of sleek, comfortable sportswear, but this time, many nations have infused their gear with cultural elements and unique styles, creating something truly special. What I love the most is how these outfits incorporate each country's culture and personal flair. It's not just about performance; it's about pride, heritage, and identity. For instance, Team Mongolia has truly stood out with their stunning gear, blending traditional motifs with modern design. Their outfits are a perfect example of how sportswear can be both functional and deeply meaningful. But it's not just Mongolia that has impressed. From vibrant colors to intricate patterns, each country's gear tells a story. This approach not only enhances the visual spectacle of the Olympics but also builds a deeper connection between athletes, audience and their heritage. So, what's your favorite gear from the 2024 Paris Olympics? #Paris2024 #Olympics #Sportswear #CulturalPride #Innovation #GlobalUnity #Storytelling #marketing

Step aside, runway models! Athletes might not be wearing Gucci on the field, but everyone still wants to know who they are wearing 🎽✨ Straight from our 2023 Brand Report, we have the 𝐭𝐨𝐩 1️⃣0️⃣ 𝐬𝐩𝐨𝐫𝐭𝐬 𝐚𝐩𝐩𝐚𝐫𝐞𝐥 & 𝐚𝐜𝐜𝐞𝐬𝐬𝐨𝐫𝐢𝐞𝐬 𝐛𝐫𝐚𝐧𝐝𝐬 by total engagement earned in sports and entertainment on social media! 🥇 adidas 🥈 Nike 🥉 PUMA Group The apparel industry is very hard to break into when it comes to major sports teams and leagues. One brand that has quickly risen in the rankings is Castore , founded in 2015. Despite being such a young apparel company, this brand has secured deals with Oracle Red Bull Racing, Newcastle FC, McLaren, and many more big names across sports! Read more in our full report ⤵️ 2023 Brand Report: https://buff.ly/4bvtDlG

Did you know? 🧐 Puma & Adidas were once brothers running the same brand! 🤯 Yes, it’s true! They started out as a family but went on to create some of the biggest brands in sportswear history. 🏃♂️👟 Curious about the untold story behind Puma & Adidas? Watch the video to discover how the two brothers became rivals and changed the world of sports fashion forever! #fundfloat #puma #adidas #tradingacademy

Performance won't be the only thing the world will see at the 2024 #Olympics. With Paris being the #fashion capital of the world, this year's #Olympic Games will bring a unique blend of sport and style. Top fashion and performance brands are leveraging this global stage. LVMH's historic contribution Luxury goods giant LVMH has invested USD 162 million in the Paris 2024 Olympic Games. For the first time LVMH is sponsoring athletes, marking a significant milestone for both the company and the Olympic Games. As former Nike CMO Greg Hoffman once said, "There is no bigger stage or moment in sports than the Olympic Games", underlining the importance of this platform for brands. Luxury has entered the arena Several well-known brands and designers are flexing their creative muscles. Ralph Lauren, Giorgio Armani, Lululemon, Ben Sherman, among others, are ensuring that their respective national teams not only perform well, but look good doing it.  As for the coveted medals, they will be designed and created by jeweller Chaumet, a first for the event. Newcomers make their mark 🔥 The 2024 Olympic Games are also a chance for emerging brands to shine. Left On Friday: In addition to Lululemon outfits for the Canadian teams, Left On Friday has designed for the volleyball team. Stephane Ashpool: The first independent designer to be hired by an Olympic committee, Ashpool is leading the apparel design for the French team. LW PEARL: This Irish womenswear label has designed Team Ireland's formal wear. THE NEW ORIGINALS: The Dutch streetwear brand has designed outfits for the Orange breakdancing team. Actively Black: Chosen by the Nigerian Olympic Committee, the US-based sportswear brand has designed uniforms and other apparel for the Nigerian team. A chance for glory The Olympic ethos is one of excellence, harmony and competition, in an event where a lifetime's ambition culminates in a performance. Today, the performances are not just those of the athletes, but also those of the brands behind them. These Olympics will have a special place in the history of Footwear Studios. We have something we've been working hard on and we can't wait to share it with the world. Stay tuned, stay focused. We're just getting started 🤜 🤛

Discover the fascinating story of how a rift between the sportswear giants Puma and Adidas during the 1970 World Cup reshaped the industry forever. This is a tale of rivalry, defiance, and game-changing innovation that led to a new era in sports marketing. Dive into the historical moment when Pelé, the world's most famous footballer, became the central character in a marketing strategy that altered the landscape of athletic endorsements. From forming a “Pelé pact” to a strategic move that caught the entire world’s attention, this story speaks volumes about strategic marketing, visibility, and the power of athlete endorsements. It uncovers the untapped potential that was discovered in aligning brands with the popularity and success of internationally recognized athletes. If you're a marketing enthusiast, sports fan, or a lover of history, this read will be a riveting journey into the past that shaped the future of sports marketing. #SportsMarketing #AthleteEndorsements #BrandStrategy #Innovation #Puma #Adidas #Pelé #FootballHistory 🔗 Link to the full Article- [insert link here] 📖 **NOTE:** Don't miss our exclusive collection of Adidas apparel! #AdidasApparel

🤌🏻 What Germany's national football teams will wear kits by Nike from 2027, ending a 70-year-long partnership with domestic sportswear brand adidas. According to the national newspaper Handelsblatt, the deal will be based on 100 million euros per year (News and Pic Source: Footyheadlines) 🚀 What’s good (for me) Differentiation: such a big deal could lead Nike to make something great to exploit it from 2027 on. It will empower Nike's image and perception, even against its main competitor. 🤷♂️ What’s not (for me) No romance anymore: the partnership between adidas and Germany’s national football teams will end more than just a deal. It represents a huge chapter in football history with plenty of iconic moments and memories for generations of fans. The mode: as reported, adidas was not aware of the deal until the official announcement and it's another great loss for them after the end of cooperation with Kanye West. 💡 Key takeaway Football is a big crush for the apparel industry: it will account for £90 billion by 2028 (Source: The Standard), so it’s not surprising that clubs are appointing their Creative Directors (such as Kenny Annan-Jonathan at Crystal Palace) or design studios like Boreau Borsche for Venezia FC, back in 2022. What do you think about it? Leave your comment here 👇🏻👇🏻 Follow me Alessandro Vitiello for more content like this!