Heritage Auctions’ Post

New day, new week, new look for Deel! Branding is fun... but it's also important; these types of visual enhancements make products more usable, and ensure users naturally focus on the the things that matter. Excited to see all the ways our global partner community integrates the new look and feel into how they feature Deel out in the wild! Snapshot of what’s new:  🔤 Typeface: The new typeface, Bagoss, covers 116 languages to cover more of our clientele.  🖼 Logo & illustrations: Tweaked company logo and illustrations are inspired by the styles of expression omnipresent throughout art and communications history - think cave paintings made contemporary.  🎨 Color palette: The new colour palette enhances the brand personality—it is warm and optimistic, with a positive outlook. Illustration style: A new illustration style was created with a fast execution in mind, and to defy the visual trends. “Chunky” shapes and abstract background shapes make it relevant to more geos.

Listen up, brands. Just because you have a consumer product, doesn’t mean you need to turn it into an alcoholic beverage. Dunkin’s new line of hard drinks, we get. Sunny D’s that came out earlier this year, starting to push things, but we still get it. However, Eggo? Eggo? With something called “Appalachian Sippin’ Cream?” We had to check our calendar to make sure this wasn’t one of those April Fools’ brand stunts. Look, we get the whole "talk factor," but just stop. For so many reasons, just stop. Whew. Sorry. We had to get that off our chests. Now, back to the rest of our Weekly Collection, with killer collage design, a kung fu classic, “nutty” package design, and Heinz staking claim to yet another differentiating product feature. Plus, a punk band throwing heat with big hooks on their new album to match the latest heatwave: https://bit.ly/3Ed1X5O #destroyagency #practicallydangerous #creativity #advertising #strategy #design #instagram #packaging #branding #insights #beverageindustry #spirits #music

"Hi, we're AllModern. Simply put, we sell modern furniture and decor." I heard this ad recently come up on Pandora while driving my son to school. Usually I spend the morning ride thinking about everything from what's on my work calendar for the day to what I'm planning to make for dinner. I typically tune out the music and accompanying ads but this one got me listening. In the first five seconds of this 30 second ad, I already know this company's name and what they do. Sometimes a simple message can be the perfect thing to capture your audience's attention. #marketing #communicationstrategy

Take a look at our work on our recently updated website! #entrepreneurship #startup #smallbusiness #businessowner #entrepreneurlife #entrepreneurmindset #femalentrepreneur #entrepreneurtips #businesstips #startuplife #businessgrowth #hustle #startups #startupfounder #startupcommunity #startupsuccess #startupideas #startupfunding #venturecapital #angelinvestors #pitchdeck #mvp

August 15th marked my last day at VF Corporation, and I'm truly proud of what we achieved. Companies often speak of the value of holistic Digital Transformation programs, but I am so proud to have lived it. When I joined VF in January 2020, I led a small team of about 10 individuals in the Hong Kong area, working on modest projects for a few VF brands. This represented a very small fraction of the company's overall product portfolio. We hadn't onboarded any factories, and there was minimal corporate infrastructure in place to support our efforts. Furthermore, at that time, the digital realm was primarily limited to "creation." Then, COVID struck. Rapidly, our brands such as Vans, The North Face, Timberland, and Dickies recognized the challenges of making decisions based on physical samples, leading them to explore 3D Digital Product Creation (DPC) as a solution. However, DPC alone couldn't address every issue; it necessitated process changes, library development, organizational shifts, and infrastructure enhancements. So, we rolled up our sleeves and initiated a comprehensive digital transformation program: Go-To-Market Transformation. As I bid farewell to VF Corp, I leave behind a team of over 30 professionals spanning across Asia, engaged in the creation process for 3D product. This team serves as a center of excellence, having onboarded numerous factories to the digital process. We have achieved 100% digitization of products for some of the largest of VF brands. We've established an infrastructure capable of integrating design and product creation tools with Digital Asset Management (DAM) and Product Lifecycle Management (PLM) systems. All of this was accomplished through an immense amount of hard work, partnership, and friendship. It was a result of close cooperation with brand partners, the Go-To-Market Transformation team, our Product Supply (sourcing) team, and, of course, our phenomenal Asia DPC team. I want to emphasize that our team didn't merely impact the creation process. We orchestrated a connected transformation across Plan, Create, Make, and Sell. These type of transformations typically include enhanced decision-making, expediting the design process, reducing time to market, conveying design intent clearly to the manufacturing team, and boosting sales. VF was no different. You can catch a glimpse of our "Sell" efforts on Timberland's Virtual Try-on page: https://lnkd.in/gu_pfs5w To all those who made this possible at VF Corp, Timberland, The North Face, Vans, and Dickies, my deepest gratitude. You know who you are. While I’m sad to leave so many good friends behind at VF, I’m also excited about what’s coming next. Stay tuned! Have you embarked on a similar transformation journey? Please share your experiences and insights in the comments below. As a parting thought, I'll leave you with some wisdom from Steve Jobs about the power of a strong team: https://lnkd.in/gN8MHp83 #DigitalTransformation #FashionTech

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🔊 Exciting news 🔊 We’re launching new analytical content and I get to go back to my analyst roots 🤓 Artscapy is all about helping people build collections that stand the test of time. It’s about building and retaining cultural (and in doing so also financial) wealth. But to do that you need data and - above all - actionable insights. It's not an easy landscape to navigate, so based on my own decade-long experience as a collector and the wealth of knowledge of our team, I'm hoping we'll make it more understandable. Now, I always think data > opinion so with this new series we'll weed out the forest of the art market through the comb of data. There are few artists as provocative, yet prolific as Damien Hirst. So let's start there. As his new print series, alluringly called the "Secrets" is available to buy, we're taking a look at how Hirst's prints have performed at auction over time. As it turns out, which series you buy - and even which work within the series - matters. Our latest article is now live, curious to hear your thoughts 🤩 #artcollector #artinvestment #artmarket #wealthtech

✨️ Redefining convenience and quality✨️ 👀 Discover how Vext's elegant design and cutting-edge technology bring the wonders of nature into your home effortlessly. 🤫 From whisper-quiet watering to improved nutrient absorption, Vext is not just a garden; it's a lifestyle upgrade. 🤔 But, what's the secret to your first harvest in just three weeks? Uncover the magic step by step in our latest blog post with Christian, CEO, and Co-founder of Vext.🌿 https://lnkd.in/dvmebN4Q

Compact can be comfy 🛋️