Hermes Pittakos’ Post

Streaming services like Disney+, HBO, and Netflix may have stumbled in the last two years after massive pandemic gains, but all that has changed this year. In Q3 of 2023, Netflix subscribers grew by 8.76 million, totaling a whopping 247 million. In a letter to shareholders, the company wrote, “Adoption of our ads plan continues to grow — with ads plan membership up almost 70% quarter-over-quarter — and 30% of sign-ups in our ads countries are, on average, to our ads plan, with more work to do to scale this business.” #streamingTV #advertising

Netflix's latest viewership report is a game-changer, showcasing a whopping 100 billion hours of content consumed in six months, with 99% dedicated to original programming. The success of shows like "The Night Agent" underscores Netflix's global content strategy and deep connection with audiences. Their commitment to data transparency, strategic licensing, and personalized recommendations keep them at the forefront of the streaming industry, evidenced by a 50% surge in shares this year. As a market leader, Netflix's dedication to innovation and viewer-centric experiences is truly inspiring. Thoughts on their strategy? #Netflix #StreamingWars #DigitalEntertainment Original article: https://lnkd.in/esPAHdcX

If you were the King of Streaming, what would be your next big bet ? For Netflix, it might not be what you think Netflix has an eye watering 280 Million subscribers across 190+ countries. Their biggest priority will be acquiring New Subscribers for years to come. But, eventually subscriber growth will slow down. But Investors’ expectations won’t. New revenue streams will be key to: → reach a wider audience → increase engagement and retention → build a more resilient business model Here are the 3 areas Netflix has to get right: → Licensing rights to Netflix Originals → Develop their Advertising Offering → Double down on Netflix Gaming What do you think Netflix should focus on in the next 5-10 years ? Source: Carbonefinance

📺 #Netflix's current programming lineup raises concerns about its direction in the streaming market. With titles like "The Legend of Tarzan" and "Cowboy & Aliens" dominating its top 10, the #streaming giant's offerings resemble a throwback to #cable #TV rather than cutting-edge #content. This shift is further exemplified by Netflix's recent acquisition of #WWE Monday Night Raw, signaling a departure from its previous pursuit of prestige #programming. 🤔 The #streaming #landscape is evolving rapidly, and Netflix's #strategy seems to be shifting towards catering to broader #audiences rather than investing in original #content. This approach may not bode well for #subscriber satisfaction if it results in further #price hikes to cover expensive rights #deals like the WWE agreement. Moreover, Netflix's reliance on licensed content and lackluster #originals raises questions about its long-term viability in an increasingly #competitive #market. As other streaming services offer compelling alternatives at lower #prices, Netflix risks losing its edge if it fails to prioritize #quality over #quantity.

"Is Netflix Losing Its Ad Revenue Edge? 🤔 Netflix currently leads the market in ad revenue per viewer, generating $70.44 this year per ad-supported user. However, forecasts suggest that this gap will narrow to $59.67 by 2026. This shift highlights the dynamic nature of the streaming market as competition intensifies. Amazon’s recent move to introduce ads on Prime Video and the continued absence of ads on Apple TV+ underscore the varied strategies in the industry. While Netflix holds a strong position now, Hulu, with its substantial viewer base and emerging platforms, is reshaping the landscape. How should platforms adapt to attract and retain ad-supported viewers amidst these changes? 📈📺 #Netflix #Streaming #DigitalAdvertising #AdRevenue #StreamingRevenue #TVAdvertising #Competition"

Companies are adjusting the pricing structures of their streaming services to incentivize consumers to choose ad-supported tiers. Recent changes include Amazon Prime Video's introduction of ads, Disney+ increasing its ad-free tier by 27%, and Netflix removing its "Basic" plan altogether. This signals a critical need to adapt strategies, recognizing that the future of content consumption will increasingly blend affordability with ad-driven revenue models. Explore more in our latest 2024 Outlook: www.activate.com/insights #ActivateConsulting #StreamingServices #MediaTrends #ActivateInsights

Strategy is the choices you make to win in the marketplace. Take the case of Netflix in the early 2000s. The company started as a DVD rental service but strategically decided to shift toward streaming content. They saw limited scale in renting DVDs. It had limitations of geographical reach. This wasn’t just a change in plan; it was a strategic choice that positioned them for long-term success, even as competitors focused on traditional business models. What choices are you making to win? Once you make the choice, invest resources and capabilities to make the choices are reality.

It's Friday, and you know what that means... Netflix & Chill... but with a twist! Unlock Your Brand's Potential with Team Pumpkin. Think of us as your personalized streaming service for all things brand marketing. Hit "Unlock Services" and let your brand journey begin with Team Pumpkin. #Teampumpkin #agencylife #marketing #netflixandchill

Netflix changed the entertainment industry by personalizing recommendations for each user. Their sophisticated algorithms make it easy to discover new shows and movies tailored to your taste. I remember discovering my favorite show through a Netflix recommendation—it felt like they knew exactly what I wanted to watch. Netflix wasn’t just streaming content; they were curating experiences. This story highlights the power of personalization in marketing. #KickAds What’s the best show or movie you’ve discovered thanks to Netflix’s recommendations?