HERO’s Post

Creative Hack Alert! What if the best creatives are actually... hackers? Our Creative Chairman, Ben Lilley, just returned from judging the LIA - London International Awards in Vegas, and he's got some amazing insights on how the most innovative work out there isn't just creative – it's hacking culture. From product names to AI, from chickens to Excel spreadsheets, the work that stood out this year brilliantly hacked the norm and turned those hacks into award-winning campaigns. But it wasn't just about the idea – it was about the craft and execution. And, if it made people laugh, even better. Want to know how to hack the system and land world-class creative that wins? Check out Ben’s exclusive report for Campaign Brief. https://lnkd.in/gzeszA9W #CreativityHacks #LIA2024 #HERO #McCann #CultureHacks #HERO #BoundlessCreativity #GlobalAndLocal #IndependentAgency 

Live from Vegas- Ben Lilley, our Creative Chairman, is judging the LIA - London International Awards and sharing insights straight from the jury room. He’s seeing a lot of purpose-driven work, but not all of it hits the mark. The best creative? It's product-led, culturally impactful, and unforgettable—turning everyday products into must-haves. Creativity shines when it’s authentic, whether for product or purpose. Read more here! https://lnkd.in/gaKRUkPN #advertisingandmarketing #advertising #marketing #brand #digitalmarketing #marketingagency #creativeagency #agencyleadership #agencylife #advertisingagency #brands #branding #creativeadvertising #judging #lasvegas

Check out HERO's Creative Chairman and Founder, Ben Lilley's latest reflection from Vegas, where he’s representing Australia on the LIA - London International Awards Integration and Direct jury! From hilarious Uber rides with "Jesus" to navigating hundreds of case films, Ben dives into the highs and challenges of judging at an international creative award show. Want to know what really gets the votes? Hint: It’s all about the feels! Read more in his exclusive piece for Campaign Brief. https://lnkd.in/grWHhHet #advertisingandmarketing #advertising #marketing #brand #digitalmarketing #marketingagency #creativeagency #agencyleadership #agencylife #advertisingagency #brands #branding #creativeadvertising #judging #lasvegas

Hot off the red carpet, Darcy Moore and Dee Salmin are the talk of the town after wearing the stunning pieces from the Millie Savage x Toyota C-HR Diamond collection to the 2024 Brownlow Medal. In collaboration with our Toyota agency village, creative for this impressive campaign was delivered by HERO, with PR and talent engagement by Red Havas. #advertisingagency #agencylife #marketing #integratedmarketing

Our groundbreaking [Mind]ography project for Instax FujiFilm has been recognised as this week's Best Ads winner for 'Best Interactive'. Thanks to guest judge Rich Levy, CCO, Klick Health, New York for the review - if we have an opening in our beta-test group you'll be the first to know. "My mind was literally blown when watching this video. If this truly functions as intended, it could change the way we all think about memories. Imagine a world where you can be present at an event - not having to photograph or take video - and later capture the essence of the event through your memories alone. Very cool idea. I'd love to be a part of the beta-test group." Have you watched the full film yet? Check it out via Best Ads below: https://lnkd.in/gzcAtDKu

How do you sneak a car onto the Brownlow red carpet?   Well, you turn it into a diamond and have a star couple wear it, of course.    The Toyota C-HR became part of a diamond collection created by designer Millie Savage. Now showcased on one of Australia's biggest red carpet events of the year, you can see how we did it or buy your very own piece via the link below. https://lnkd.in/gC2VJUjj https://lnkd.in/ghu_tADg

Maybelline New York’s Under The Avatar recognised in Best Long Term Reuslts in Media Federation of Australia Awards this year! Work recognised at the MFA Awards represent the very best of change-making media thinking and effectiveness, and set the bar high for the standard of work being produced by Australian media agencies.We are honoured to see our Maybelline work on this years list of winners. Following the success of the multi award-winning Through Their Eyes campaign, we helped Maybelline New York Australia to once again turn its attention to changing the toxic behaviour directed towards female- identifying gamers, with a new social experiment video, Under the Avatar. An emotion-provoking video that acts as a call to arms, in which two females are shown to experience alarming real-time verbal abuse whilst in a multiplayer game. In the video, their unknowing friends’ reactions are shown as they witness the harassment, not knowing how they can help. The initiative acts as a reminder that there is a real person on the other side of the game, and abuse can target a friend, partner, sister or daughter. A powerful reminder to stand against toxic behaviour in gaming. Watch the full video on our site! Wavemaker #advertisingandmarketing #advertising #marketing #brand #digitalmarketing #marketingagency #creativeagency #agencyleadership #agencylife #advertisingagency #brands #branding #creativeadvertising #awards

We are psyched to announce that HERO has been shortlisted for VIC Agency of the Year in this year’s B&T Agency of the Year Awards! This recognition is a testament to the hard work, creativity, and passion our team brings to every project, every day. We couldn’t be prouder of the incredible work we’ve accomplished together with our clients, and we’re excited to continue pushing boundaries in the months to come. A huge thank you to our dedicated team and valued clients for your continued support – we couldn’t do it without you! Looking forward to the big night on November 8th. Let’s bring it home! #advertisingandmarketing #advertising #marketing #brand #digitalmarketing #marketingagency #creativeagency #agencyleadership #agencylife #advertisingagency #brands #branding #creativeadvertising #boundlesscreativity 

R U OK? Day is more than just a date on the calendar—it’s a reminder of how important it is to look out for one another. Today and every day, we believe in fostering a culture where we support each other, not just in our work but in our well-being. It can be easy to get caught up in the pace of life, but moments of genuine connection are what truly matter. R U OK? Day encourages us to pause and check in with our teammates, our friends, and even ourselves. At HERO, we strive to create an environment where those conversations feel safe and welcome, where reaching out is never seen as a burden, but as a sign of strength. Whether it’s a simple “How are you going?” or a deeper conversation, it’s these moments of care that build our community and help each of us feel valued. And today, we've got cookies and treats in each office to enjoy while having ‘nibbles and chats.’ Let’s make the most of it, connect over something sweet, and continue these important conversations. Let’s keep being there for each other—not just today, but every day. #advertisingandmarketing #advertising #marketing #brand #digitalmarketing #marketingagency #creativeagency #agencyleadership #agencylife #advertisingagency #brands #branding #creativeadvertising 

Have you ever wondered what's actually in supermarket bread? We were surprised to learn there can be over 20 ingredients. That's why, in our latest campaign for Bakers Delight, we’re shedding light on their 'less is more' philosophy, where fresh bread is baked daily with simple, real ingredients. https://lnkd.in/gN8BhGpF Shane Geffen, Andrew Woodhead, Lee Phillips, Charlotte Smith, Annie Nash, Richard Hayes, Siobhan Gilchrist, Roz Scrimshaw, Ken Chan #advertisingandmarketing #advertising #marketing #brand #digitalmarketing #marketingagency #creativeagency #agencyleadership #agencylife #advertisingagency #brands #branding #creativeadvertising #freshbread #bakery