Want to know the “secret sauce”? 🥫 Just take ACTION Onboard the FEEDBACK Make CORRECTIONS Then rinse and repeat ad infinitum. But at the heart of this is knowing your WHY If you’re not sure what yours is, comment Why below to receive our “Seven Levels of Why”

[SLOT HAS BEEN FILLED] A last-minute speaker change has opened up one speaking spot on a round-table panel entitled "Defining and Deploying Personalization for Better User Engagement." If you are interested in being considered, email me (dan@danrayburn.com). Panel details: https://lnkd.in/e4g9E6dy - #streamingmedia #streamingsummit

ADWEEK reports that brands are asking for more efficient programmatic supply paths with fewer tech partners between buyers and sellers as they discuss CTV deals with publishers during this upfront season. FreeWheel can help. ✅ The industry’s most direct connection to major premium video publishers ✅ The transparency, spend efficiency, and ROI that buyers need ✅ The interoperability, data enablement, and insights that matter Learn more about how to Go Direct with FreeWheel: https://bit.ly/4abxdzy

Here's how LOCAL BUSINESSES can CRUSH with my $5 ad strategy.

Dare to fail fast! Too scary? Ok, then, dare to learn early! Before you invest all that money into video ad production, do a pulse check with your consumers. You'll have an actionable report and feedback from real people to back up your decisions (and level up your production). Learn how to create draft videos for testing in our simple guide - https://lnkd.in/eVmKjPat #mrx #MarketResearch #MarketingAutomation #VideoAdvertising

Will be interesting to see the results of this. Especially with X beefing up their content with the recent announcement of a slate deal with Range Media Partners #content #socialplatforms #strategy

🚀 Ready to Go All-In on Audio? Transform your media strategy with Triton Digital. Check out the thought provoking article written by our very own Ivone Schramm, #DigitalAudio #MediaStrategy #ProgrammaticAds #AudioMarketing #PodcastGrowth Build a Direct Connection to Consumers With Audio Advertising (adweek.com)

Industry professionals gathered last week at MAD//FEST, the UK’s three-day advertising festival, to discuss innovation and future trends. Check out the key event takeaways from our Senior Business Director, Ira Xhelili, who was on stage with Channel 4 sharing insights and discussing the importance of comprehensive digital content measurement! 👉 https://lnkd.in/d_WjC8Ty #digitalanalytics #digitalmeasurement #Comscore

"The promise of seamless digital and physical convergence us going to be overwhelming, from shopper marketing to streaming TV – all powered by generative AI." Read more about what to expect from advertising CES 2024 at the link below. #advertising #ces2024