hesham reda’s Post

𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 𝗚𝗹𝘂𝘁𝗲𝗻-𝗙𝗿𝗲𝗲 𝗦𝗻𝗮𝗰𝗸 𝗕𝗿𝗮𝗻𝗱   A gluten-free snack brand faced a unique challenge: how to appeal to both gluten-free consumers and the broader market. They partnered with Jasper Colin to devise a strategic marketing approach that would bridge the gap.   We recognized the intricate nature of the challenge and conducted in-depth market research to understand the preferences and behaviors of both gluten-free and non-gluten-free consumers.   Curious to know more? Dive into our comprehensive report for an in-depth analysis of this successful marketing strategy!   #JasperColin #DatatoDecision #marketingstrategy #glutenfree #consumerengagement #marketexpansion #consumerbehavior

🚀 We have spent the first week of 2024 analysing trend reports and are pleased to share our update on trends in drinks to look out for in 2024. Take a look here and let us know what you think: https://lnkd.in/ey_HUiTh #SpiritedMarketing #DrinksIndustry #Trends2024

🥂 Excited to share this insightful read on the latest trends in drinks shaping the year. Check it out and let me know your favourite trend! #BeverageInsights #DrinksIndustry

🍽️ Launching a New Food Brand? Market Research is Your Secret Ingredient! Market research can make or break your product’s success in the competitive food industry. From finding the ideal price and audience to understanding market trends and competition, research provides the insights you need to thrive. Would you be ready to make sure your food brand hits the mark? Discover how market research can guide your branding strategy in our latest blog! 🔗 https://lnkd.in/eh6UMv8k

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿 Consumer behavior refers to the actions and decision-making processes of individuals when they purchase goods and services. 𝗡𝗲𝗲𝗱𝘀 𝘃𝘀. 𝗪𝗮𝗻𝘁𝘀 In marketing, distinguishing between needs and wants is crucial. 𝗡𝗲𝗲𝗱𝘀 are essential for survival and well-being. They include basic physiological requirements such as food, water, shelter, and safety. 𝗪𝗮𝗻𝘁𝘀, on the other hand, are desires for specific products or services that fulfill a need. They are shaped by individual preferences, culture, societal influences, and marketing efforts. For instance, while food is a need, choosing to eat sushi over a hamburger is a want. I’m certain that this writeup will help you to know where to place your product or service; need or want. Understanding these behaviors allows marketers to create strategies that effectively meet the needs and wants of their target audience. #marketing #market #wednesday #consumers

🚀 Thrilled to share our success story with a leading FMCG brand! 🌐✨ Discover how we achieved: 📈 30% increase in accuracy for consumer profiling and sentiment analysis 🚀 25% rise in product innovations 📊 2% growth in market share within their product range Download the full case study now: https://lnkd.in/dqtEw-NG. Ready to elevate your business too? Let's Connect #SuccessStory #FMCG #DataAnalytics #Innovation #MarketShare #BusinessGrowth #CaseStudy #ExpertConsultation #Datamatics

In the fiercely competitive world of the alcohol industry, the digital battleground demands a strategic approach that goes beyond mere visibility— it involves fostering meaningful interactions with consumers.   The question arises: How can you effectively harness the power of data and AI to not only reach but genuinely engage consumers?   We've snagged some insider tips through an exclusive Q&A interview with Chief Digital and Technology Officer Kate Whitney, the brains behind Treasury Wine Estates' digital magic.   Kate’s 25 year digital marketing playbook is a collection of battle-tested strategies that have made Treasury Wine Estates a powerhouse in the competitive global wine scene – you’ll learn some of those secrets and reap the benefits of becoming a brand that consumers truly love.   Ready to upgrade your digital game? Dive into the full interview via the link in comments below! 👇 #digitalFBAsia #wineindustry #digitalmarketing

https://lnkd.in/dFBu3Bb5 In Marketing, “niche” refers to a specific, well-defined segment of a broader market that a business targets with its products, services and marketing efforts. Companies choose to focus on a niche to create a more specialized offering, which can lead to a deeper understanding of their target audience and potentially less competition. Overall, choosing a niche allows businesses to carve out a unique space in the market and build a strong, dedicated customer base.

REIMAGINING CONSUMER INSIGHTS AT PEPSICO*** #cpg #brand #strategy #insights #socialintelligence #consumerexperience #growth #innovation #consumergoods #food #foodandbeverage #marketingstrategy #fullpotential #segmentation #metalearning #growthacceleration #brandstrategy #realtimeinsights #insightengine

☕ Brew Your Marketing Success ☕ Our team loves a good cup of coffee. But what do we love even more? A well executed, successful marketing campaign. Now that we mention it... the process is actually quite similar. Just like a barista carefully grinds coffee beans, marketers must conduct thorough research and define their target audience. The quality of the ingredients in your marketing campaign, such as creative assets and messaging, can significantly impact its success. The execution of your marketing campaign, including the channels used and timing, is crucial for achieving desired results. Similar to brewing coffee at the right temperature and for the correct amount of time, marketers must carefully consider the timing and delivery of their messages. Just as a barista might adjust the grind or temperature to achieve the perfect flavor, marketers may need to refine their campaigns based on feedback and results. #NationalCoffeeDay