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How to explain this ? 🤔 -Less investment in China -Less marketing campaign -Ignoring the Chinese local demand -Changing market, new demand -increase of Chinese brands, more agressive, that invest in Technology and Branding -All expats that lead this big group and cordinate local operation Anything to add? In recent times, we've observed a noticeable shift with foreign brands scaling back investments and reducing marketing campaigns in China. This pivot calls for a strategic reassessment of how businesses engage with one of the world's largest markets. 🔍 Why the Shift? = Economic fluctuations, regulatory challenges, and evolving consumer preferences might be steering this change. Brands are now tasked with finding innovative, cost-effective ways to maintain their presence and influence. 💡 Strategic Adaptation yes = Adapting to this new normal doesn't necessarily mean stepping back but rather rethinking our approach: Digital Efficiency: 📲 Leveraging analytics to maximize ROI on #Chinese digital platforms. Localized Engagement: Crafting messages that resonate locally while optimizing spend. Partnerships and Collaborations: Building relationships on the ground to enhance market understanding and reach. Let's discuss how businesses can remain resilient and adapt strategies effectively in response to reduced physical and advertising investments in China. #BusinessStrategy #MarketAdaptation #ChinaBusiness  https://lnkd.in/eFFzmQbm

💪 Chinese Brands Going global: Advancing Amid Globalization and De-Globalization 🌐 Chinese brands have taken a proactive approach to globalization. In the 1990s, they entered the international market on the strength of their manufacturing basis and price advantage. Today, companies such as 华为, SHEIN, TikTok, and DJI are thriving globally, demonstrating the tremendous energy of Chinese manufacturing and branding. In the new stage, going global and globalization has become the must for Chinese brands following the motto "Go global or Out". However, going global is not the final remedy, as the tendency of "de-globalization" is emerging quietly. 🎯 At The Crossroads: Globalization and De-globalization 🤔 The Chinese brand's international expansion is at a crossroads, as global economic recovery faces many obstacles, including the initial conflict between globalization and de-globalization. Chinese brands' trading abroad face protectionist restrictions in several Western countries. Localization and internationalization are trending in supply chains. Chinese brands face uncertainty, but they are actively seeking possibilities and strengthening local market ties. 🎯 New Situation With New Opportunities: Transcending boundaries ✨ Chinese brands expanding worldwide create new chances amid globalization and de-globalization. The expansion of new markets as developing countries encourages global multipolarization, is giving Chinese brands additional market space and cooperation opportunities. Trade route diversification is essential, Chinese brands expanding abroad must cross borders, localize, and integrate. They also need to focus on innovation and brand building to establish a competitive advantage. 🎉 Globalization and de-globalization may continue to clash. However, Chinese brands going global have advanced. Chinese brands must be more attentive to international trade swings, and flexible in responding to obstacles at this time. Seize the new opportunities of the rise of emerging markets and the diversification of trade routes to transcend boundaries. #marketing #socialmarketing #OneSight #globalization

Marketing in China presents unique challenges and opportunities for companies aiming to succeed in one of the world's largest and most dynamic markets. With a deep understanding of Chinese business culture, brands can navigate the complexities of the market landscape and execute effective marketing campaigns that resonate with Chinese consumers. Here are some strategies and insights for effective marketing in China to boost your business success. #marketing #marketingstrategies #success #opportunities #chinesemarket #china #chinabusiness

Thinking of expanding to China? 🧳✨ Here’s a reality check: with Facebook and Instagram out 🚫📱, Wechat 💬 and Xiaohongshu 📸 are your new best friends. Singapore brands—test your product with the local Chinese community 🇸🇬🇨🇳 first to gauge real interest before taking the leap 🐉. Success here might just mean success there! 🌏🎯 Have you thought about the challenges of marketing in China’s unique digital landscape? 🤔💡 Hear more from Xiao Saunders Consultation Private Limited for insights 🗣️📊 on China’s market. #MarketingInChina #WeChatMarketing #Xiaohongshu #ChinaExpansion #DigitalMarketing #SingaporeToChina #SocialMediaStrategy #AsiaBusiness #ChinaMarket #WeChatTips #XiaohongshuMarketing #BrandStrategy #BusinessExpansion #GlobalMarketing #ChinaDigitalLandscape #SingaporeBrands #ChinaOpportunities #MarketingStrategy #DigitalGrowth #CommunityBuilding #BusinessTips

Why 80% of Western Brands Fail in China – and How You Can Be in the 20% Did you know that 80% of Western brands fail when entering the Chinese market? That's a staggering figure. But what’s causing these failures? And more importantly, how can your brand be in the 20% that succeeds? 🔑 Here’s what most brands get wrong: Cultural Misalignment: Missing Chinese values and preferences. Western Strategies: Using non-adaptive Western tactics. Ignoring Local Giants: Underestimating Alibaba, JD.com, etc. Inflexible Products: Not localizing offerings. Compliance Issues: Misjudging regulatory hurdles. But it doesn’t have to be this way. Want to succeed? Here’s how you can join the 20%: ✅ Deep Research: Understand local behavior and trends. ✅ Localization: Tailor products and messaging. ✅ Digital Adaptation: Embrace WeChat, Douyin, and more. ✅ Local Collaboration: Partner with local experts. ✅ Agility: Be flexible and ready to pivot. 💡 Final Thought: Avoid the pitfalls and capture this dynamic market. 👉 Message me to strategize! #ChinaBusiness #MarketEntry #Localization #MandarinConsultant #CrossCulturalTraining #ChinaStrategy

Jack Ma is always right 😉 When approaching the Chinese market, it's wise to adopt a measured and strategic approach: Start Small, Think Big: Don’t pour all your resources in at once. Test the waters with pilot projects or smaller-scale launches to gauge consumer response and refine your strategy. 🕯 Understand first: The Chinese market is vast and diverse. Invest time in understanding regional preferences and trends to tailor your marketing and products effectively. 😏 step by step Investment: Scale your investment gradually. Use initial learnings to make informed decisions on where and how much to invest next. 📄 Marketing: #Marketing isn't just part of the strategy; it's the engine. In China, digital marketing, social media presence, and KOL collaborations are particularly crucial due to the digital-savvy consumer base. Adapt and Innovate: Stay flexible and ready to adapt to fast-changing market trends. Innovation isn't just recommended; it's necessary to stay relevant. By pacing your investment and prioritizing marketing, you can better navigate the complexities of the Chinese market and set up your brand for long-term success. PM to develop your #business in #China, distribution ecommerce etc Read more What are China’s new marketing trends in 2024? 🙂 https://lnkd.in/em57Y_a2

Unlock the future of marketing in Asia! Asia is leading the charge in digital transformation, and I’m sharing key insights on how to tap into this dynamic market. From cultural strategies to the latest trends, get actionable tips to stay ahead. Follow my LinkedIn channel for the latest on marketing and digital transformation in Asia. #MarketingInAsia #DigitalTransformation #BusinessGrowth #AsiaMarkets #LinkedInVideo

Thinking About Entering the Chinese Market? Here’s What You Need to Know Before You Dive In The Chinese market is massive, and for brands, it’s incredibly tempting. But remember: the bigger the market, the fiercer the competition. As I navigate this landscape while building a cashmere brand in China, here are three essential insights that may help you make a smoother entry: 1. Pricing Dynamics Dictate Platform Choice In China, knowing what similar brands are selling and at what price is crucial. This information guides your platform choice. For example: Douyin (China’s TikTok) is perfect for lower-cost products where shoppers expect value and deals. Little Red Book (Xiaohongshu) caters to premium, brand-conscious buyers, making it ideal for long-term brand building. 2. Choose the Right Marketing Partner — Local or International Selecting a consulting agency in China is crucial for brand growth. Some agencies focus on building brand reputation, while others specialize in conversions. The right partner can save you time and resources, so research both international and local agencies carefully. 3. Prepare for Complex Tax and Entity Setup Setting up a business entity in China is time-consuming, and the tax system can feel overwhelming. Starting early with the setup process will help you overcome these hurdles sooner and be ready for launch. With its vast market potential, China presents an exciting opportunity, but a thoughtful approach is essential. From platform selection to the right partnerships, these insights have been instrumental in my own journey and might be valuable as you explore this market. #ChinaBusiness #MarketEntry #BrandStrategy #DigitalMarketing #LinkedInTips

Since the 1960s, Taiwan has experienced sustained economic growth and is now among the most developed economies in Asia. Its prosperous economy and strategic location may offer numerous business opportunities, but in order to succeed, marketers must understand Taiwanese consumer behavior and adapt to the local market dynamics. Taiwanese consumersare known to have high expectations for products and services in the current market. And with the rise of social media and the ease of access to information through the internet, connecting with tech-savvy Taiwanese consumers is more important than ever and businesses must focus on providing valuable content and engaging experiences to do so. Taiwan also has a growing e-commerce sector, with consumers increasingly valuing convenience and detailed product information. While online retail sales have not surpassed those of physical retail, it is still essential for businesses to offer seamless digital shopping experiences. Understanding Taiwan's unique consumer culture, including its distinct language and pride in local identity, is crucial for marketers. Businesses must tailor their marketing strategies to Taiwan's specific market to ensure cultural relevance and effective communication. By aligning with the values and preferences of Taiwanese consumers, businesses can successfully tap into one of Asia's most promising markets. Innovate your marketing strategies and capture Taiwan's tech-savvy consumers; click here for more: https://bit.ly/448Augj #infocubicjapan #digitaladvertising #digitalmarketing #infocubicjapan #digitaladvertising #digitalmarketing #onlinemarketing #onlineadvertising #Taiwanecommerce #taiwandigitalmarketing #taiwandigitaladvertising #taiwanonlinemarketing #taiwanonlineadvertising #taiwanesemarket

Even global giants face challenges in China. Why? China is a highly competitive market, and global brands often underestimate its complexity. Giants like Starbucks and Nike face fierce competition from local players who excel at: ---->Understanding cultural nuances. ---->Leveraging platforms like Xiaohongshu and Douyin. ---->Engaging directly with Chinese consumers. Localization is no longer optional—it’s essential. What do you think is the biggest challenge for global brands in China? Let’s discuss. #MarketingInChina #ChinaChallenges #BrandStrategy #ConsumerBehavior