Highnoon’s Post

💡Ever heard of Excess Share of Voice (ESOV)? ESOV is all about how much you're spending on advertising compared to your competitors. 💡 The magic formula? When you invest in positive ESOV, you're building long-term brand growth. It’s not just about being seen, but being remembered. 🤔 In today's crowded market is ESOV still effective? Let's dive deep into the answer... #MarketingTips #ESOV #BrandGrowth #DigitalMarketing

“Fevicol ka mazboot jod hai, tootega nahi!” 🧐 Fevicol: The Sticky Success Story In the crowded world of brands, few have managed to stick around like Fevicol. Launched in the 1950s by Pidilite Industries Limited, Fevicol wasn’t just another adhesive; it was a game-changer. By offering a strong, easy-to-use product, Fevicol quickly became a household name in India. But Fevicol didn’t stop there. It evolved with the times, introducing specialized products like Fevicol Marine for water-resistant bonding, ensuring it met the diverse needs of its customers. This commitment to innovation kept Fevicol ahead of the curve. What really set Fevicol apart, though, was its ICONIC advertising. The clever, humorous ads with the tagline “Fevicol ka mazboot jod hai, tootega nahi” became cultural phenomena. Who can forget the image of a crowded bus with passengers stuck together, symbolizing Fevicol’s unbeatable strength? These ads didn’t just sell glue; they built a brand that people connected with emotionally. Today, Fevicol is more than just an adhesive; it’s a symbol of trust and reliability. It has successfully expanded into international markets and embraced sustainability, ensuring it remains relevant in a changing world. Fevicol’s journey is a masterclass in branding, showing how creativity, consistency, and a deep understanding of consumer needs can create a brand that not only survives but thrives. 🔗 What can we learn from Fevicol’s success? Let’s discuss! #Marketing #Branding #Fevicol #Advertising #BusinessGrowth #India #SuccessStory

Fevicol! Now that you are glued to this post, let's talk about the most iconic brand that changed the advertising game. Fevicol’s marketing strategy is a masterclass in making us stick around. Over the years, they’ve turned a simple adhesive into a cultural icon with campaigns that are as strong as their glue. Credit goes to their campaigns reflecting everyday Indian life, which made the brand relatable across generations. So, what works for them? - Their genius lies in never over-complicating their messaging, yet always leave a lasting impact. - They seamlessly blend humor with emotional storytelling, proving that you don’t need flashy gimmicks to stand out. - They’ve shown that a great brand doesn’t just sell a product; it becomes part of your everyday conversations(and even songs). We may not need industrial-strength glue in our daily lives, but Fevicol makes sure their bond with us never loosens. Now, if only they could teach us how to keep our work-life balance that tight! #strategy #marketingmasterclass #fevicol #brandgenius #advertisingmagic #linkedin

Marketing myopia is when a company defines its business too narrowly, putting more emphasis on its products than on its customers. Read more 👉 https://bit.ly/3LfVmvE #Digitalmarketingisdead #Ipottikv #Ipott #Frogjump #Diymarketing #Marketingonline #StrongBrandIdentity #CreateStunningVideos #AchieveMarginalGains #FastFoodChainCreates #digitalmarketingisdead #ipottikv #ipott #frogjump #diymarketing #marketingonline

India is home to some of the longest running and most memorable advertising campaigns in the world! One such example is the Fevicol ad campaigns, known for their creative and humorous approach to showcasing the product's bonding strength. These ads often feature seemingly impossible situations where Fevicol creates strong bonds between objects or people, leaving a lasting impression on viewers. Pidilite Ind Limited.(Fevicol) When we talk about advertising how can we not talk about the popularity of jingles. Brands that featured catchy jingles or tunes that become ingrained in popular culture and are still remembered. Jaane kaha gaye wo din, where are the jingles? where is the fun? Please koi jingles wapas le aao 😀 Which jingles do you remember?? #advertising #fmcgmarket #indiaadvertising #jingles #marketing #diversity #creativity #branding #campaigns #humour #culture #unique #india

Wishing you a Lohri filled with laughter, love, and the blessings of the season. May this festival mark new beginnings and abundant happiness in your life. wishing you a Happy Lohri From ProtonX Media . . #happylohri #lohricelebration #festival #lohriparty #bonfire #celebration #protonx #protonxmedia #socialmediamarketing #leadsgeneration #branding #websitedesigning #ppc #protonxmediadelhi #digitalmarketingcompany #digitalmarketing #digital

Have you ever wondered why Mentos is mostly the brand kept at bowls at conferences/events? The other day I was speaking at an event and I saw a familiar sight. Mentos were kept in bowls in front of us. As it is in most conferences and events in India.  Memorable Advertising pays dividends for years and decades. Memorable advertising makes business sense. It is an investment worth making. Spend time, energy and resources behind it. Because a memorable ad is still one of the most valuable assets for a business. #Advertising #Marketing #Mentos

Three of our founding partners here at Konektis - myself, Robert Olney and Manesh Nesaratnam got together (as we do frequently, of course) just the other day in Melbourne. Chatting to Manesh really opened our eyes to some new thinking in the world of marketing. It was another example of the power of Konektis. It's a simple proposition...helping owners and leaders get the most out of their businesses with a "one strategy" approach to multidisciplinary advice. If that sounds appealing, head over to konektis.com.au and take our Pulse Check. Alternatively, DM any one of us here on LinkedIn. #smeadvlce #businesspurpose #businessgrowth

A little insight into my experience as a speaker at Event Seminar Marketing Fes hosted by EventHub in Japan. An amazing panel session discussing Event Marketing and Event Technology. #eventtech #speaker #eventmarketing #events #eventprofs #bweventstech

"Did you know? Fevicol once turned a mundane shopping experience into a hilarious adventure with their 'Free Store' campaign! 🛍️💡 They opened a store where everything was free, but there was a catch – everything was glued down! 🤣 The marketing strategy employed by Fevicol with their "Free Store" campaign is a brilliant example of experiential marketing and product demonstration. Here's why it's effective: 1. Engagement: By creating an interactive experience, Fevicol engaged consumers in a memorable way. People didn't just hear about the strength of Fevicol; they experienced it firsthand by attempting to pick up items in the store. 2. Humor: The campaign injected humor into a seemingly ordinary situation, making it memorable and shareable. Humor has a way of capturing attention and creating positive associations with the brand. 3.Word of Mouth: The campaign generated buzz and word-of-mouth marketing. People who visited the store likely shared their experience with friends and family, amplifying the reach of the campaign beyond the physical location. Overall, Fevicol's "Free Store" campaign effectively blended creativity, humor, and product demonstration to create a memorable and impactful marketing experience. Have you ever come across a marketing campaign that made you laugh out loud? Share your favorites below! #DidYouKnow #Fevicol #CreativeMarketing"