Deaqon James’ Post

The Decline of Stars A title that could find published in a Film Blog or on the cover of a Hollywood newspaper, but in this case, it relates to the hotel industry. I can’t stop thinking about this topic lately… For years now, I’ve felt that stars are no longer a factor that connects us with the quality or choice of a property, nor with a budget. Accommodation options have grown so much that recent statistics show that only 4 out of 10 bookings are motivated by star ratings. It’s the end of an era… stars may “frame” a type of hotel, but they are no longer an inherent value to them. In fact, for several years now, we’ve seen proposals that definitely don’t have stars and often have a higher ADR (Average Daily Rate) than the best 5-star hotels in the same destination. Moreover, in several countries, hotel laws have abolished the star rating system. Furthermore, if we consider how many 1 or 2-star hotels exist in the world, it’s odd to think about telling a client that they’ll be staying in a 1-star hotel, isn’t it? Clearly, this last reflection should convince us that this sales resource may already be outdated for us. Lic. Pablo Veloso RDG Consulting

Problem Statement This project aims to analyse how travellers express their positive and negative experiences when reviewing a specific hotel on online platforms. Our primary objective is to identify the factors that travellers prioritize when choosing a hotel. By understanding these attributes, hotel managers can gain insights into which aspects of their establishment contribute to positive reviews and enhance the overall brand image of the hotel

If you want to be at the TOP of the list when hotels are assigning room upgrades, do this ⤵️  Book your hotel through Travel Advisors like us! ✨ At Anthology Travel, we’re preferred partners for just about any luxury hotel brand you can name. This means that our clients are at the TOP of the VIP list when our hotel partners are assigning who gets room upgrades (even over and above AmEx FHR bookings). The best part: this has no additional cost to you! Now… Does this *guarantee* a room upgrade? No, but it definitely increases your chances than if you had booked direct (or if you booked through third party providers like Expedia). Plus, you get additional perks like late checkout, dining credit and more. How can you say no to that!? Whether you want a new booking or have us take over an existing booking, let's connect! We’d love to get you that VIP experience. ✨

Attention, hoteliers! This is your last chance to submit your company's data for 'The List', our annual global ranking of hotels and brands. Fill out the form now! #HOTELS #hotelnews #hospitality #hospitalityindustry #hotelindustry #ranking #hotelbrands

Have you found hotel service just isn't what it used to be or that some hotels are charging unfair fees? Well, you do have a recourse--you can complain, write an online review, and not return unless the hotel fixes their problems. Here's a list of hotel issues that should never be true.

What Bad Hotel Reviews do for your Hotels & Resorts: 1. Lower Occupancy 2. Reduced Rates 3. Poor Reputation Contact us for a demo to improve your reviews and boost revenue! 🌟 #HotelManagement #GuestReviews #RevenueGrowth #reviews #feedback #guestfeedback #reputation #analytics #SocialProof

Have you ever asked yourself any of the following questions: 1. How are hotel star ratings decided? 2. How do hotel star ratings differ across Europe? 3. What does the star rating process look like from start to finish? 4. Do hotels which sell themselves as having 6 or 7 stars earn that rating? 5. How long do star rankings last - and how easy is it to improve them? 6. How important are star ratings for European hotels? Well, worry no more, as I Introduce to you an insightful article by Saskia O'Donoghue which sheds light on the complex world of hotel star ratings! #hotelindustry #starratings #europeanhotels

I'm currently working on several hotel operator agreements and realized it's been exactly 20 years since I worked on my first one. Time flies! This made me reflect on how the landscape has evolved. One major change is the dramatic increase in the number of hotel brands, providing owners with more options (and confusion) than ever before. Perhaps related, key questions from hotel owners have also changed. What does this tell us about the direction of the industry? #hospitality #consulting #hoteloperators #hotelbrands

As per a survey by TripAdvisor, these are the top ten elements that guests pay importance to while looking for a hotel. Cleanliness, location and value are the top three. #hotel #reviews #reputationmanagement #reviewsmatter

Today's top tip Tuesday tip is this................ Trip Advisor is not a dodo!! Although it may not have quite the clout it used to have, it is still one of the most referred to review sites when it comes to researching hotels and restaurants. And don't you all love showing off your Trip Advisor awards. A study published in the International Journal of Contemporary Hospitality Management found that hotels that responded to reviews on TripAdvisor experienced a significant increase in their average review scores compared to those that did not respond. And a study by Cornell University found that when a hotel improves its score by one point, it can increase its rates by up to 12% and its bookings by up to 14% So those who don't think it makes a difference if you respond to your Trip Advisor reviews or not, think again! If you are having difficulty keeping up with responding to all of your reviews (not just TA but also Google, Booking and Expedia etc) in a personalised and bespoke manner that will set you apart from the rest, please get in touch as we will respond to your reviews for you! #travel #hotels #hotelmanagement #hospitality #salesandmarketing #revenuemanagement #hospitalityindustry Reviews4you - The Reputation Builders helping hotels turn their reviews into revenue ✅