Hightouch’s Post

Maximum Marketing Impact. Minimal Marketer Guesswork. We couldn't be more excited about how our newest product, AI Decisioning, is already helping marketers around the world drive maximum value from their marketing efforts. Want to learn more? Check out the AI Decisioning overview below or reach out to the team for a demo 🚀

We’re thrilled to announce that we’ve grown 100% YoY and that Josh Kanagy has joined us as our new Head of Revenue! Josh has a wealth of experience scaling startups and was a revenue key leader at Sprinklr. He’s already rolled up his sleeves to help our team drive more value for our customers and is committed to bolstering our company culture as the best place to work in tech. Welcome to the team, Josh! https://lnkd.in/emHti-Eu

🌊 A new wave of AI is coming for marketing. Marketers are already familiar with the AI powering ad platforms like Google’s Performance Max and Meta’s Advantage+, where AI automatically handles the heavy lifting in campaign management. All you need to do is upload creative and set your goals, and the platform optimizes everything—personalizing ad experiences for each user. Now, those same AI-driven concepts are expanding to all of marketing. Check out this blog from Tejas Manohar and Alec Haase to learn how to get ahead of the AI Decisioning wave that's going to radically change marketing as we know it. https://lnkd.in/ejeWY2Td

Who’s the most innovative company in Martech? Here’s your chance to vote! We’re joining some strong peers in The Martech Weekly’s #TMW100 awards. Vote for Hightouch and your other favorite platforms here: https://lnkd.in/eJHSC6Cz

This week, we got the team together in San Francisco 💚 It was an incredible opportunity to meet new colleagues, deepen relationships, and lay plans for the growth ahead of us. Thanks to everyone who traveled from around the world to be with us and to the many people who worked hard to create these amazing memories.

We all know Retail Media Networks are on 🔥🔥🔥 right now, but many retailers are unsure how and where to begin implementing their own... We’re here to change that. Join us for an exclusive deep dive into how leading retailers are unlocking new revenue streams by leveraging Retail Media Networks built on their existing data investments. 🚀 In this webinar, experts from Databricks, Tredence Inc., and Hightouch will share key strategies for RMN success, including: - Building a strong customer data foundation - Activating first-party audiences across marketing and advertising channels - Connecting impression data to purchases for measurable results 🗓️ Thursday, October 24, 2024 | 🕙 10:00 AM - 11:30 AM CT 👉 https://lnkd.in/evkPBkjv #RetailMedia #DataDrivenMarketing #Webinar #RetailSuccess #Hightouch #Databricks #Tredence #ComposableCDP

This week, we’re so excited to celebrate Neiman Marcus Group’s Sydney Levy in our Data Activator Spotlight! 👏 As an Associate Product Manager of Audiences and Data Activation, Sydney uses Hightouch to ensure that up-to-date and accurate information from Snowflake makes it to all of Neiman Marcus’ tools, such as Meta, Google Ads, and SendGrid. She’s also helping other teams build audiences and journeys directly in Hightouch, upstream of other marketing workflows. “Since migrating to Hightouch this summer, I have been grateful for the ease of use in the platform as I find it very intuitive,” Sydney shared. “The support team is also extremely helpful and reliable, so I appreciate them as well.” When she isn’t crushing it with data, Sydney enjoys rooting on SMU football- go Mustangs, and congrats again, Sydney! 🐴🏈 P.S.: Another big shout out to Logan Lennon, who was instrumental in setting up Hightouch at NMG!

Fall G2 reviews are out! We’re thrilled to again win #1 in Reverse ETL and continue to push the boundaries for CDPs, winning dozens of badges for categories like fastest implementation and best ROI. 🏆 G2 Awards all based on customer reviews, so these mean a lot to us! Read what out customers have to say on G2: https://lnkd.in/eEzBJtHM

Collectors used Hightouch to launch a loyalty program and boosted engagement by 125% 📈 ”Every company wants to increase incremental revenue via customer loyalty, but the key to building super customers is personalization,” shared Mikey Osborn of Growth Marketing and Technology at Collectors. “That’s exactly what Hightouch unlocks for us—one platform to manage all of our customer data and one platform to orchestrate all of our campaigns.” To see how Collectors built their loyalty program—and cut campaign execution time down from a full month to just one day—check out their case study: https://lnkd.in/ePPdpR2g