Hightouch’s Post

Cynthia Caridad from The Zebra is the real deal, and we’re thrilled to feature her in our Data Activator Spotlight. As a leading auto and home insurance marketplace, The Zebra had built an incredible repository of customer and insurance data in Snowflake. Marketers were struggling to use that data for personalization, however, and their asks to the data team for CSVs created a monthslong backlog. Cynthia has changed the game and is putting data to work. She uses Hightouch to sync data quickly, and can turn ideas into campaigns in days, not months. Email clickthrough rates are up 50% and ad spend is more efficient than ever (match rates to Facebook increased 170%!). Of course, no one works alone, so we’ve also got to shout out other key team members, Nicole Hurst and Jake Richardson!

Our team had a great time this week at #GoogleCloudNordicSummit! It’s always exciting to hear how real people are using Hightouch every day, so we absolutely loved Roxanne Anker and Solomiya Luchechko's session. They presented how they’ve removed bottlenecks and are powering data-driven marketing campaigns at Rituals. Thanks to everyone who spent time with Jimmy Simons, Leonie van der Sleen, Suki Randhawa, and John Ade at the talk and on the floor!

WHAT. A. WEEK. We’ve had a great time at dbt Labs’s Coalesce conference. Things got off to a rollicking start at a killer party with our friends from Metaplane, Hex, Lightdash, Brooklyn Data Co. (a Velir company), and Atlan. They only got better as our very own Clayton Van Hovel joined Timothy Leonard onstage to share how Spotify uses Hightouch to power up their sales efforts, and as Daniel G. and Jacob Hatch met with customers and partners on the floor. Thanks for a great week!

It’s the year of retail media: there are now 200+ retail media networks worldwide. The question isn’t whether you should build one—it’s “how do you build it right?” We know one thing for certain: relying on third-party vendors to manage your RMN data is a trap 😬. It leads to fragmented data, costly duplication, and crippling complexity. These legacy systems are holding back your growth, creating bottlenecks, and driving up costs. At Hightouch, we’re seeing huge success from retailers like Bol that adopt Composable architectures built directly on their cloud data warehouse. Why? Check out our retail media blueprint to find out: https://lnkd.in/dQKvmsFK #RetailMedia #CloudData #ComposableArchitecture #ReverseETL #DataFirst

It’s time for dbt Labs’s Coalesce conference— and we can’t wait for this session 🎵 Be sure to listen to Timothy Leonard and Clayton Van Hovel to learn how Spotify is using Hightouch to power its CRM and sales efforts. If you’re at the conference, we’d love to see you! Come by the booth and join us tonight at Data Uncorked hosted by our friends Metaplane, Hex, Lightdash, Brooklyn Data Co. (a Velir company), and Atlan. Spots are limited, so RSVP now! https://lnkd.in/e7cn_Fp4

Rituals is using Hightouch to get in the 🎄spirit and launch innovative new campaigns to promote their popular Advent calendar. We’re so excited to hear from Roxanne Anker and Solomiya Luchechko this week at #GoogleCloudNordicSummit to hear how they’re doing it! If you’re coming to the Summit, we’d love to see you— come by the exhibit hall to meet Leonie van der Sleen, Suki Randhawa, John Ade, and Jimmy Simons. #NordicInnovation

Headed to Coalesce next week? 🛫 Start the conference with Data Uncorked hosted by our friends Metaplane, Hex, Lightdash, Brooklyn Data Co. (a Velir company), and Atlan. Kick off the event with us at a relaxed welcome gathering, where you can mingle with fellow attendees and enjoy refreshing cocktails. Spots are limited, so RSVP now! https://lnkd.in/e7cn_Fp4 .

Maximum Marketing Impact. Minimal Marketer Guesswork. We couldn't be more excited about how our newest product, AI Decisioning, is already helping marketers around the world drive maximum value from their marketing efforts. Want to learn more? Check out the AI Decisioning overview below or reach out to the team for a demo 🚀