The Starters’ Post

This week, I bought sneakers on TikTok, booked a massage through Facebook, and found my next holiday destination on Instagram! I use social media to search, browse and buy. Far more than I use Google. Millions of purchases are made through social ads every single day. In 2025, 📲 Millions of company hires will be made in this same way. Social media delivers what traditional recruitment methods can’t: → Better quality of hire. → Access to untapped talent pools. → Full source attribution and better ROI. At Adway, we’re already helping some of the biggest enterprises and staffing companies tap into the new way of attracting candidates. Do you pay your bills on your phone, or are you still writing checks? Be honest 😉

In this market, 20% of your retargeting ad budget is wasted on job candidates and competitors researching you. (I made that number up, but please read on...) I really research firms I'm trying to work for. And a large number of them aggressively spend on me, as their digital ads are following me big time. Two reflections: 1- Big opportunity for digital ad and ABM enablement platforms to connect with HR systems to try to reduce spend on targets who were only doing career research. (Is this even realistic/correct as a business or technical goal?) 2 - Honestly, a little schadenfreude for companies that ghosted or rejected me spending money chasing me as as customer when I am not even a tepid lead much less an ICP. You could say that when I am next employed, I may be a possible customer. And I'd definitely consider brands who didn't hire me, but treated candidates right. But what some are forgetting (ghost much?) is that their brand reminders, via retargeted ads, show up for weeks, reminding me of their brands treatment of me. Thoughts?

Remember, 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀 and 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 have different expertise. Social Media Managers focus on: - Curating and scheduling content - Engaging with your audience - Keeping your brand's voice consistent Marketers specialize in: - Crafting strategic plans - Running ad campaigns - Driving growth and achieving business goals Please don't assume Social Media Managers can also handle Social Media Marketing tasks. And, be fair - don't hire Marketers at Managers' rates. Each role brings unique skills. Understand your needs and hire the right person for the job, unless you're working with an agency or someone who can expertly handle both roles.

🌟🐻 Urgently Need Social Media Support? Double Up with Bearfluencer's BOGO Offer! 🐻🌟 Hello, hiring managers and team leaders! Is your team in the midst of a transition, or are you looking to bolster your social media strategy quickly? Bearfluencer has just the solution for you! 🎟️ For a limited time, buy any of our Backstage Passes, and get another on the house! 🎟️ Grizzly Day Pass: Need a quick fix for your social media? Buy a day of our top-tier strategies, and we’ll double it—no extra charge! Perfect for those critical campaign days. 🌞🌞 Big Bear Weekly Pass: If you’re between hires or ramping up for a big project, a week of our expertise can keep the momentum going. Purchase this week, and we’ll add another to ensure continuous support. 📅➕📅 Bear Den Monthly Pass: For longer-term needs while you find the perfect candidate, start with our month-long pass. We’ll double it, giving you two months of strategic support, easing the pressure and enhancing your output. 🗓️🗓️ Act fast—this offer wraps up on July 15th! Don’t let this opportunity slip through your claws. Secure continuous, expert social media management today and keep your team ahead of the curve. Ready to boost your strategy? Reach out now and let’s make your social media presence un-bear-lievably effective! 🐾🎉 P.S. Interested in earning referral fees? Just ask us how! Helping you succeed helps us too, so let’s grow together! Grab them at bearfluencer.com today. #Bearfluencer #SocialMediaHiring #BOGOPromotion #LinkedInMarketing #HiringSolutions #DigitalMarketing

One industry norm I'd like to challenge is why so many businesses are insistent on hiring in house social media managers rather than trying an agency. Over the years, many businesses and organisations have told us how much they struggle with their social media & marketing. We believe that working with a boutique agency such as The Meaningful Social Club is a better alternative to hiring an in house team. Rather than hire one over-stretched and stressed out social media manager, you will get access to a whole team of specialists for the same cost. You can leave all the training, strategy, HR, and equipment procurement to us. Let us take over the ideas, creativity, strategy and processes, so that you can do what you do best... get back to running your biz! All you need to do it tell us what you’re looking for, and we’ll find a way to make it happen to an even higher standard than you ever imagined. If this sounds good, feel free to shoot me a DM and let's talk! #melbournebusiness #marketingagency #socialmediaagency

Oh, HEY! We're The Giddy Group! 🤗 Think of us as a fun, creative, giddy, group of outdoorsy, eco-conscious social media marketers for outdoor brands and better-for-the-planet businesses. OUR WHY 🫶 We believe that when tangible memories are made in nature, connections are formed. We feel a sense of belonging. We assign meaning to those places and memories. And from there, we feel the need to protect. To act. The Giddy Group exists to work with outdoor brands or green business to make your brand, business or organization known using our cool, creative social media skills! We truly believe that when people discover their inner outdoorist, they make decisions with the planet in mind. HOW CAN YOU HELP MY BRAND/BUSINESS?! 💻 SO glad you asked. We can help you with: 🏔️ Social Media Strategy 🏕️ Social Media Management 🚣♂️ Content Creation ❄️ Influencer Marketing 🪵 Community Engagement 🍃 Paid Social Media 🌊 Email/SMS Marketing 🌳 Employee Advocacy Programs WHEN DOES TGG LAUNCH!? 😎 Here's the deal. We officially launch in June BUT if you want in with The Giddy Group, sign up for email updates because… 1) We’re hiring for all sorts of social media roles in the upcoming weeks. All roles will be contract roles at first! 2) Applications for businesses/brands to work with The Giddy Group will open on May 1st! You need to be the first to know! WHAT ARE NEXT STEPS!? 🏂 1) Sign up for email updates to stay in the loop on the launch! https://lnkd.in/gchx9irF 2) Follow us here on LinkedIn or head on over to our IG or TikTok! (We’ll link it in the comments!) THANK YOU FOR BEING HERE, FRIENDS! Now go get outside 😘

Of course the question I get asked most frequently is "What do you do?" So here's a quick look at our three main social media management packages. We also have a MINI package and special packages for Airbnb and vacation properties, and we offer strategy and coaching so you can DIY your social media if that is what works best for you! My goal is to make sure there is an option for every budget and every need, and no small business owner gets left behind on social media help because they can't meet a minimum spend like many agencies have. And if a business is thinking of hiring an in-house full time employee for social media, we can save them lots of money and headaches with our full-service package! Let's work together on something that works for YOUR business! #socialmediamanager #greenvillesc #charlestonsc #spartanburgsc #columbiasc #andersonsc #simpsonvillesc #clemsonsc #greersc

The 'last talent' you need to hire for your agency... Over the past six weeks, I have had a chit-chat with a couple of CEOs (all managing agencies with 11 to 50 employees). And 7 out of 10 people are looking for the same exact talent... 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. Assuming your pipeline is always full, you may need someone who will partially do the work for you... (if not, entirely). You have a life outside of work... a partner to tend to, and a family to take care of. But you need someone as creative and obsessed as you...

Employ dropped their job seeker nation survey yesterday. The biggest things a talent marketer or employer branding pro might find interesting: - 79% of workers satisfied with their jobs...but! 86% somewhat open to other opportunities - remote work and flexibility continue to matter - page 22 has all the reasons you're driving away applicants A passive interest in scoping new roles is where a sound top-of-funnel ad strategy takes center stage. If you're staying in front of your key candidate personas w/ display, social or retargeting, then you're putting yourself in a better situation when that persons interest spikes. It's no different than an ad on Instagram following you around: they know you like bikes, they will show you an ad for bikes, even when you're not buying b/c someday you will be buying and brand awareness and recall matter in that inflection point. Anyhow, link below for the download. #talentmarketing #employerbranding #igottabikeproblem

IF you want your brand to succeed on social media, you need so much more than a ‘Social Media Rockstar’ for your business if you are hiring inhouse… The Content Creator, The Strategist, The Resources, The Culture. All need to be aligned with your business goals and expectations. Unfortunately, you are always expecting your one team Social Media Manager to share content as great brands; however, 𝐘𝐨𝐮 𝐚𝐫𝐞 𝐍𝐎𝐓: Investing in Them, Listening to Them, Hiring "Right" and developing an A - Team. Developing Your Products to Meet Customer Needs. Digital Marketing isn't just an oil, It is still crude and needs to be refined. 𝐘𝐨𝐮 𝐧𝐞𝐞𝐝 𝐚 𝐓𝐄𝐀𝐌 𝐨𝐟 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭𝐬. 𝐓𝐡𝐚𝐭’𝐬 𝐢𝐭. 𝐓𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐩𝐨𝐬𝐭. 🤷♂️ Happy Friday Social Media Managers. Lets catch up today for a Coffee & Contacts Networking Evening at the Sarit Expo Centre. 🎟️ 𝐆𝐫𝐚𝐛 𝐘𝐨𝐮𝐫 𝐓𝐢𝐜𝐤𝐞𝐭 𝐇𝐄𝐑𝐄 𝐚𝐭 𝐨𝐧𝐥𝐲 𝐊𝐬𝐡. 𝟏𝟎𝟎𝟎: https://lnkd.in/dqHEp9ZS