Hison Agency’s Post

If you boost posts on Facebook or Instagram... and you're doing it from an iPhone, you're likely incurring a bonus 30% fee from Apple. 💸 They rolled this out in the US in February and are looking to roll it out to other locations starting July 1. How can you avoid this fee? Just go to your desktop//laptop//mobile web browser and boost your posts from there. 😎 Learn more here: https://lnkd.in/etQzCEdT #digitalmarketing #paidads #facebook #meta #paidsocial

If you haven't already experienced this when you've boosted a post or placed an ad from your iPhone, here's an important update for Facebook and Instagram advertisers: Prepare for a 30% increase in ad costs when purchasing through iOS devices starting next week. This fee, paid to Apple, can be avoided by using Facebook or Instagram directly on a desktop. The change, initially affecting U.S. advertisers, is now being implemented worldwide. https://hubs.la/Q02DT6110

🚀 Exciting News Alert! 🚀 Update: Apple's 30% fee on Facebook and Instagram ad purchases via iOS devices goes global from July 1! 😱 Brace yourself for a shift in digital advertising landscape! This move may redefine marketing strategies and budgeting for businesses worldwide. 💸 💡Tip: Ad purchases through desktop browsers can dodge the fee, revealed Meta. 🖥️ In the clash of the tech titans, Meta calls it "anti-competitive," while Apple defends its platform's worth. 🍎💬👥 Get ready to adapt your ad strategies and explore new avenues to avoid the fee impact. The battle for ad revenue continues! #DigitalMarketing #AdvertisingTrends #AppleVsMeta #AdStrategyRevamp

Hey Google, #EnoughWithTheAds! You’re ruining a grandpa’s day! My weekly visit to the senior center took an unexpected turn when a grandpa showed me his iPhone, frustrated by Google’s search results. All he could see were "Sponsored" ads, making it hard to find anything useful. On a small screen, these ads take over, forcing seniors to scroll endlessly just to escape them. We get it—you need ad revenue. But this is excessive. We know you’ve got teams of psychologists optimizing ad placements, but come on, it has to be balanced. For seniors, who often rely on small-screen phones, this is overwhelming. It feels like you're forcing them to click on ads, whether they want to or not. Google engineers, #CallYourGrandparents and ask what they think. Design with them in mind, not just your bottom line. This is your grandpa’s last warning—fix it!

Did you know that Apple retains a 30% service fee on the total payment on ad campaigns boosted from the Facebook iOS app starting Feb 2024? This service fee is retained by Apple, not Facebook or Meta. This means marketing managers running a campaign from Facebook from a mobile phone costs you 30% more than earlier. Solution: Do not run campaigns from mobile phones on Facebook especially using Apple phones. Boost your post or run campaigns from facebook.com, Meta Ads Manager, or Meta Business Suite, you can save this 30% charges. #facebook #meta #marketing #campaigns #adcampaigns #marketingmanagers

Managing your Facebook and Instagram pages from your iPhone? Keep an eye on those budgets when boosting posts. Later this month, Meta will pass along Apple's 30% fee to users who boost posts from their iPhones. #SocialMedia #Facebook #Instagram #Meta

🚨 Purchasing ads via an iOS device includes an EXTRA 30% FEE to Apple. 🚨 This change, initially rolled out in the U.S. in February, is now expanding globally. To avoid this fee, use facebook.com or instagram.com on desktop. Here’s what you need to know: Desktop Purchasing 🖥️ Avoid the 30% fee by purchasing ads on desktop instead of iOS devices. Global Expansion 🌍 The fee structure is expanding to all regions starting July 1st. Meta’s Response 🛡️ Meta has set up new web processes to facilitate ad boosting without the extra charges. Regulatory Pushback ⚖️ EU investigators and a U.S. federal judge have criticized Apple’s fee structure. Alternative Solutions 💡 Meta provides an overview of how to avoid the extra fees. Plan your ad strategy accordingly and stay informed to optimize your ad spend! 🔗 Learn more about avoiding Apple’s 30% fee here. #FacebookAds #InstagramAds #AppleFee #DigitalMarketing #AdStrategy #Meta #AdvertisingTips #SMM #SocialMediaMarketing #SocialMediaUpdates #SocialMediaStrategy #MetaUpdate

Managing your Facebook and Instagram pages from your iPhone? Keep an eye on those budgets when boosting posts. Later this month, Meta will pass along Apple's 30% fee to users who boost posts from their iPhones. #SocialMedia #Facebook #Instagram #Meta

The Status and Impact of Google's Third-Party Cookie Apocalypse With all the focus on FAST and other advertising-based channels, there’s been a surprising lack of attention on Google's once-imminent, now-delayed Cookie Apocalypse, a nickname for Google's decision to ban third-party cookies from Chrome. For perspective, when Apple banned third-party cookies on the iPhone, Meta reported that it would cost Facebook over $10 billion in lost sales in that year alone. One website reported that ad CPMs on iPhones dropped by 77%, and predicted that "Google blocks third-party cookies by default in Chrome as expected in 2022, this could result in revenue declines of up to 40% unless publishers implement measures to mitigate this loss." In my latest article on Streaming Media, I cover Google’s proposed actions regarding third-party cookies, the status of those plans, who this impacts, and what advertisers and publishers can do to mitigate this impact. https://lnkd.in/dyE_rCRB