Cricket Religion or ATM Long back when India owned the world cup in 1983, where most of the Indian households didn’t have television, there would be few lucky ones who would have watched it. In 1990 seven years after the wining the world cup BCCI use to pay 5lacs per match to DD whereas later part BCCI was earning 40 CR per game by channels. Media rights which was sold to 8200 Cr to a broadcaster for 10 yrs move to 16347 cr for 5 yrs and then 48390 cr odd for 5 yrs from 2022-2027. If the valuation is compared across categories like Gold, Urban property/Land or any such equity, haven't come across with such meticulous appreciation like IPL media rights. Last year 2023 its mentioned both digital+television put together could garner 4000 CR, Is it profitable venture. While recently concluded deal of Disney & Viacom 18 In India have proved the devaluation of star India bcos of investment in cricket, will the rights again be re evaluated ? In another hours time the event will start however clashing with another biggest event which happens in every five years will the eye balls will be able to hold the IPL event or be shifted to elections is only time will change. However AI with past data of 2019 will already have predicted the outcomes. #eye balls#IPL# elections
hitesh ratha’s Post
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I have a theory about success in sports. Bear with me, this is going to be a long read.... Cricket created a mass appeal among the Indian audience because of a landmark event, the 1983 World Cup victory. (Curiously, repeated success in hockey at the Olympics pre- and post-independence did not receive this kind of attention, but that's another story.) So, cricket's success has been driven by its top-down popularity, thanks to BCCI and, lately, the IPL. The evidence is the empty seats we see in Ranji Trophy Finals. Every season, there are 120+ local cricket matches under the aegis of BCCI and state associations that see no crowd. So, if you love cricket, you are not a fan of cricket but a fan of the Indian team or your favorite IPL Team. You are not rooting for Kerala every time they play against Madhya Pradesh!!!! Cricket is a game driven by individual superstars, and the hero-worshipping Indian public easily gravitated to the sport. The money received through India's international matches and the IPL has been successfully funneled to develop grassroots cricket, and Kudos to BCCI for that. Other sports cannot follow this model. Badminton, which Chirag Shetty plays, is not an India vs. Another Country sport. The connection between individual success and national pride is not very evident (unless it is the Olympics). Football is a complete team sport. One Sunil Chettri cannot win top-level matches (one Kohli or Bumrah can!). The average Indian sports fan has to change to enable the development of sports in the country. How many times have you watched your local league games in your favorite sports? Have you ever watched an inter-school competition in any sport (including cricket)? More eyeballs for local tournaments bring in local sponsorship, sustainability for the organization of these tournaments, incomes for athletes, and plenty of other opportunities. Although BCCI's gesture is commendable, it's just a short-term fix.
Cricket should support other sports in India. I wrote about this two weeks ago. Some supported and others critiqued. Yesterday BCCI announced a 8.5cr support to Indian athletes going to Paris olympics. This was the original tweet that went viral https://lnkd.in/gU4JFxr9 Most people are afraid of sharing their thoughts online. One of the biggest mistake is that people think they have to be an "expert" to share about something. I'm telling you, the power of speaking your mind is underrated. Appreciate the gesture by Board of Control for Cricket in India (BCCI). Hope more will come out to support Indian sports.
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🌟 Presenting an in-depth exploration into the thriving financial and economic impact of the Indian Premier League (IPL) on India's economic landscape. Join the conversation as we dissect the IPL's profound influence across sectors, from serving as an economic engine to attracting investments and driving advertising revenues. Discover how this sporting phenomenon transcends cricket to become a catalyst for growth and prosperity. This article by Akarsh Ojha compendiously explains about the financial impacts of The Indian Premier League. #IPL #SportsFinance #EconomicImpact #Investments #AdvertisingRevenue #TourismBoost #StockMarketImpact #LinkedInPost #Cricketainment 🏏💼✨
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#mediaobserver #Indiainolympic There is debate in media - India is a billion plus population country and limited to few medals in Olympic. Why? And added some more question to push this debate to next level. As a media observer, I must ask to those media presenter, what you did to encourage Indian masses to prepare for Olympic. Rather push them crazy for cricket only. Either newspaper reader or TV news watcher they know every meaning. No nonsense.
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There's nothing wrong with being biased towards India. In the recent World Cup, the BCCI was accused of bias, and many cricket legends tweeted that India is dominating cricket. But what’s wrong if that’s true? Viewership matters. It's essential for getting sponsors, ads, and business. India has also mentored many other countries in this game, although some have only learned to make irritating victory songs rather than embracing sportsmanship. Where else would you find a country that makes cricket a religion? If you still think India gets undue advantage, remove India from one series and see how much money stops flowing. The BCCI may be biased towards India, yet Australia continues to win the most trophies, even while being the worst bullies on the ground.
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