hitesh ratha’s Post

View profile for hitesh ratha, graphic

Media Professional

Cricket Religion or ATM Long back when India owned the world cup in 1983, where most of the Indian households didn’t have television, there would be few lucky ones who would have watched it. In 1990 seven years after the wining the world cup BCCI use to pay 5lacs per match to DD whereas later part BCCI was earning 40 CR per game by channels. Media rights which was sold to 8200 Cr to a broadcaster for 10 yrs move to 16347 cr for 5 yrs and then 48390 cr odd for 5 yrs from 2022-2027. If the valuation is compared across categories like Gold, Urban property/Land or any such equity, haven't come across with such meticulous appreciation like IPL media rights. Last year 2023 its mentioned both digital+television put together could garner 4000 CR, Is it profitable venture. While recently concluded deal of Disney & Viacom 18 In India have proved the devaluation of star India bcos of investment in cricket, will the rights again be re evaluated ? In another hours time the event will start however clashing with another biggest event which happens in every five years will the eye balls will be able to hold the IPL event or be shifted to elections is only time will change. However AI with past data of 2019 will already have predicted the outcomes. #eye balls#IPL# elections

To view or add a comment, sign in

Explore topics