Perion DOOH’s Post

You don’t need big names to endorse your brand—your product is your strongest ambassador, and your consumers are your ultimate super endorsers, so make sure your offline product activation is a super launch! #marketing #marketingdigital #productadvertising #activation #productlaunch #digitalinfluencer #digitalmedia #brandidentity #branding

[Opinion piece] Why Programmatic DOOH is Key for Boosting Brand Consideration. An article by Laure Malergue, CEO and co-founder at Displayce on NewDigitalAge As new regulations and consumer behaviors reshape advertising, brand consideration is becoming crucial. This stage, where potential buyers evaluate a brand’s offerings, is often neglected in favor of awareness or conversion efforts. Read the full article here👇 https://buff.ly/3VwuxqW

OUT OF SIGHT, OUT OF... OOH 3 FOR 2! Being present in the minds of consumers is a continuous process. Having a great marketing campaign and an excellent product cannot translate into sales if your point of sale is not maintaining your brand's mental space in the mind of consumers. A jingle, a promotion, brand identifiers like your brand colour in the shopping isle... all this helps your brand grow. Check out KANTAR to create a BLUEPRINT for your brand's success: https://lnkd.in/dE37gQdr

Brands appear ubiquitous, don’t they? Advertising plays a pivotal role in Integrated Marketing Communication (IMC), ensuring businesses stand out and connect with their audience. Here’s how: ➡️ Brand Awareness: Advertising introduces new products or services, creating recognition and familiarity. ➡️ Consistent Messaging: Across channels—social media, websites, and traditional media—advertising reinforces the brand message. ➡️ Driving Action: Whether it’s visiting a website or making a purchase, advertising prompts consumer action. #marketing #advertising #imc #branding #businessgrowth #marketing #advertising #imc #branding #businessgrowth #socialmediamarketing #digitalmarketing #contentmarketing #marketingstrategy #brandawareness #brandmessaging #consumerengagement #b2bmarketing #b2cmarketing #growthhacking

Beyond The Digital Noise: Rethinking Engagement In A Saturated Landscape With Experiential Marketing In a world where digital fatigue and advertising saturation are the norms, brands must move beyond traditional tactics. By creating environments that prioritize engagement, personalization and interactivity, businesses can cut through the noise, forge deeper connections and secure a competitive edge in today's saturated marketplace. This shift requires boldness, creativity and a willingness to explore emerging technologies. https://lnkd.in/gBat_3t3 #engagement #marketing #brandstrategy #management #technology #innovation #advertising #thel3agency #blackbusinessesmatter

Below-the-line (BTL) advertising focuses on direct engagement with consumers through non-mainstream channels, such as direct mail, trade shows, and targeted digital marketing. Unlike above-the-line (ATL) advertising, which casts a wide net for brand awareness, BTL strategies are more cost-effective and allow for personalised communication. Combining both BTL and ATL methods can create a well-rounded marketing strategy to effectively reach and engage your audience. See more here: https://heyor.ca/3SwDWr Book your leaflet drop now! 📞 07572990525 #Investopedia #BTLAdvertising #ATLAdvertising #Marketing

🚀 Unlock Your FMCG Brand’s Full Potential with Strategic Advertising! 🚀 In the fast-paced world of FMCG, standing out on the shelves and in the minds of consumers is critical. Here's how smart advertising can elevate your brand: 1️⃣ Maximize Reach: Advertising allows FMCG brands to reach a broad audience quickly, ensuring your products are always top of mind. 2️⃣ Drive Sales: Targeted campaigns can significantly boost sales by promoting product benefits and special offers directly to your ideal customer. 3️⃣ Build Brand Loyalty: Consistent and creative messaging helps build a strong brand identity, fostering loyalty and trust among consumers. 4️⃣ Stay Competitive: In a crowded market, advertising is key to differentiating your brand from competitors, highlighting your unique value proposition. 5️⃣ Adapt to Market Trends: Agile advertising strategies enable FMCG brands to quickly respond to changing consumer preferences and market trends. 🎯 Whether through traditional media or digital platforms, effective advertising is a game-changer for FMCG brands looking to grow and thrive in today’s market. Let’s connect and discuss how we can elevate your brand’s visibility and impact through innovative advertising solutions! #FMCG #Branding #Advertising #Marketing #ConsumerGoods #BrandLoyalty #SalesGrowth #MarketTrends #Innovation #BrandStrategy

MrBeast generates the kind of engagement every brand dreams of—tactical and creative exposure meets multi-channel visibility, turning brands like Feastables into a household name. 🍫 Contrary to popular belief, running a viral campaign across multiple mediums doesn’t require a massive budget. Thanks to the handheld devices in our pockets and DIY OOH platforms, connecting with customers has never been easier or more effective. If your marketing team is hitting a wall doling out channel dollars, consider taking a different approach. Fill up your cup ☕—it’s time to start scheming an unforgettable 2025 campaign. 📲 https://bit.ly/48QntvM

Channels like display advertising, TV, and other top-of-funnel brand awareness campaigns are often undercredited in correlation-based models. These channels play a crucial role in influencing customer decisions, but their impact is less direct and immediate, leading to underestimation in correlation-based or typical attribution models. To ensure your marketing strategy reflects the true impact of all your efforts, it’s essential to adopt a more holistic measurement approach. 📈 Reach out for a demo to discover how Lifesight’s UMM provides accurate and comprehensive measurement across all channels. #marketingmeasurement #channelattribution #brandawareness #Lifesight

The Art of Attraction: Push vs. Pull Marketing Strategies. The concepts of push and pull marketing represent two distinct strategies used to reach consumers. Push marketing takes a more direct and aggressive approach, employing tactics such as television advertisements and cold calls to promote products to potential customers. In contrast, pull marketing generates desire and excitement around a brand or product, creating a sense of anticipation similar to the buzz surrounding Apple’s innovative offerings. Successful brands like Coca-Cola understand the importance of balancing these two strategies, leveraging both push and pull techniques to engage their audience and maximise their market impact. #marketing #branding #pushpullmarketing #advertising #consumerpsychology