Creating solutions that connect the dots for our partners is at the core of our business. We're proud to have collaborated with Undertone by Perion and Perion Network to support a seamless solution for video and CTV advertisers to extend their reach into DOOH environments. Perion's Anyplace TV provides a truly enhanced new opportunity for video and CTV ads for the market. Read more here: https://lnkd.in/d8bRCbXy.
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Regional Account Executive @ Media Now Interactive | Media consultant | Digital and print media specialist | Business Development | Tennis addict and lover of all things travel!
Discover how to future-proof your advertising with CTV and OTT platforms. Explore MNI's guide for impactful digital strategies.
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Perion Network’s Anyplace TV enables #advertisers to extend their one-to-one video reach beyond traditional video channels to unique one-to-many #DOOH environments. “Video advertising has evolved beyond single-channel strategies, and while running video ads across many channels, including DOOH, is not new, the path to planning and activating across multiple channels can be fragmented,” said Tal Jacobson, Perion’s CEO. https://lnkd.in/dZ7G9Xvb
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📺 We're thrilled to announce the launch of Collective TV, our solution that unlocks the combined power of retail media and TV advertising. This could not have been possible without our amazing partners, Google, The Trade Desk, LiveRamp, FreeWheel, iSpot.tv and Clinch. With Collective TV, advertisers can now leverage modern currency for targeting, measuring, and optimizing campaigns across streaming, digital video, and soon linear TV. No more silos or complexity – just a streamlined, outcome-driven approach. Brands can access premier video inventory, create shoppable YouTube ads, leverage first-party data, and deliver privacy-conscious ad experiences. Collective TV offers three flexible service channels for advertisers and publishers all within a brand-safe environment, catering to diverse advertising needs. Read the Retail TouchPoints coverage here: https://lnkd.in/g92q3pQn #RetailMedia #CollectiveTV
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Axis, a global programmatic platform, is thrilled to announce a strategic partnership with TriCoast Worldwide a leader in connected TV (CTV) ad monetisation. This collaboration is designed to enhance CTV supply opportunities for publishers and advertisers, ensuring premium ad placements and improved engagement with audiences on connected TV platforms. https://lnkd.in/eCiuNJf3 #CTV #Inventory #Monetisation #Partnership
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Comcast Advertising is launching Universal Ads, powered by FreeWheel, to make it easier for SMBs to buy CTV programmatically. #adtech #adtechradar
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DPG Media België's VTM GO Launches Innovative Solution to Measure CTV Advertising Impact in Real Time https://lnkd.in/dDvqq4Bg #BrandMetrics #CTVadvertising #CTVdevices #digitaladvertising #martech360 #Measurement #news #VTMGO
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Innovid is known for its connected TV (CTV) capabilities while Flashtalking specializes in creative and production areas. Together, they will offer ad delivery, creative personalization, measurement and campaign optimization for channels including digital, social, CTV and linear TV. Marketing Dive | #CTV
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📺 "Cord cutting isn't losing momentum!" ▶ A combined 76% of marketers said that CTV was a moderately significant to very significant component of their advertising programs. ✨ CTV represents an optimal way to diversify revenue since CTV ads often yield higher ad recall and engagement rates. 💓 Let CMG help you reach your ideal customers with the right message, at the right time, on the right platform! 📣 Contact us today! #CMGorlando #CMGdigitaladvertising #STVmarketing #OTTdigitalmarketing #CMGorlandoRadio #CMGlocalSolutions #CordCutters #Streamingservices #DigitalGrowth
