H/L Agency’s Post

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To engage a young and multicultural audience with Toyota, H/L developed an interactive video game that drives them down the purchase pathway. Creatives from our agency spoke to LBB’s Ben Conway about developing an 8-bit ‘Temple Run’ inspired game to bring the car brand closer to the next generation of drivers.

Connecting Toyota to the Youth with a Retro Racing Game | LBBOnline

Connecting Toyota to the Youth with a Retro Racing Game | LBBOnline

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