H&M Group’s Post

In the age of digital convenience, nothing beats the thrill of visiting stores to immerse yourself in brand experiences firsthand. At UrbanBeat.io, we believe in the power of physical interaction with brands. Here’s why it matters: --> Discover Uniqueness: Step into stores to discover the unique stories behind each brand. From design to craftsmanship, every detail tells a narrative that enhances your connection. --> Experience Authenticity: Interact with products in real-life settings to truly understand their quality and value. It’s about more than just seeing – it’s about feeling and experiencing. Let’s rediscover the joy of exploring stores and uncovering new experiences together. Your next favorite find might just be a visit away! #UrbanBeat #BrandExperience #ExploreStores #RetailExperience #ShopLocal

Brands that confidently venture beyond their products often spark a mindset shift. Now, let's dive into the success tale of one of the globe's furniture giants – #ikea For instance, recognizing the challenges of city living, they rolled out the "Square Meter Challenge." This initiative conveyed through engaging YouTube videos and accessible blog posts, transforms the act of organizing small spaces into a narrative of innovation and practicality. Takeaway: Ikea's brilliance lies not just in selling furniture but in crafting a narrative that transforms the ordinary act of organizing spaces into an innovative and practical journey. This reflects a crucial lesson in marketing – going beyond the product to create a narrative that resonates with the audience, fostering a mindset that extends far beyond the confines of the product. #Ikea #QuantumBoost #SqueareMetreChallenge #marketing

One of my favorite reads. Delving into R&D focused on transforming brands, cultures, habits, and the physical spaces of leading companies is pure intellectual oxygen. In this issue, the award-winning Paola Antonelli discusses spatial design. Her 2022 insights are more pertinent than ever. In the intervening period, Retail has been in a reflective phase, and we're now witnessing the initial stages of a profound and ongoing transformation. Essentially, she highlights the complex interplay between #physical and #digital #retail, its influence on urban environments, and the challenges and opportunities arising from this transformation. Highlights from the article. - #Retail as a social and urban fabric: Stores have traditionally shaped cities and communities. - #Digital disruption: Online shopping, changing consumer habits, and the pandemic have radically altered the retail landscape. - Physical #spacetransformation: Decline of traditional shopping areas, rise of pop-ups and temporary stores. - New #retailformats: AR dressing rooms, virtual showrooms, and alternative shopping experiences. - Wider implications: Changes in retail impact city planning, labor, and global trade. Enjoy the read! https://lnkd.in/dvADyu69

I remember every detail about my first clients. I'd bet it's the same for any other founder out there! Starting a company means taking a huge leap of faith—one where you can't necessarily see a soft landing on the other side. Those first few times you hear "yes" makes you feel both elated and terrified at the same time. Finally, someone is taking a chance on you! But then you remember you need to deliver on your promises. You put your head down and get to work. One of the first times I heard "yes" was from an executive at Avon. As you can imagine, it was a huge deal that I was in her office—and an even bigger deal that she was considering working with Atrium. At that time, we were a scrappy team of four working out of a cramped office over Grand Central Station. I pitched my heart out and waited with bated breath. "You know what," she said, "I'm going to take a chance on you." My heart leaped and I jumped to my feet, thanking her and shaking her hand, barely able to control my excitement. Getting that "yes" was one of the most thrilling moments of my career to that point, but what truly made that experience memorable was building that relationship over time. I thrived under the challenge of delivering groundbreaking staffing solutions—and I'm proud to say that, at Atrium, we're still breaking new ground in this sector today. Today I'm delighted to unveil Atrium Fashion & Lifestyle. This fresh identity for our fashion and retail division better reflects our expansive reach within the industry. This update embodies our expertise in serving not only top fashion brands but all companies that help consumers lead a vibrant lifestyle. If you'd like to learn more about the revolutionary work we're doing in this sector, start here: Introducing Atrium’s Refreshed Fashion & Lifestyle Division | Atrium (atriumglobal.com) #Atrium #Fashion #Lifestyle #Brand

Stay tuned for the big reveal coming soon! Trust us, it's going to be worth the wait. 😉 Get ready to experience something innovative, game-changing, and tailored just for you. Are you as excited as we are? Let us know in the comments below, and be sure to keep an eye on our page for updates! #NewProject #comingsoon2024 #staytunedformore #Roomibuilder #RoomiGroup #luxurylifestyle #commercialoffice #highriseapartments #manymoretocome

📈 Real estate developer Unibail-Rodamco-Westfield (URW) worked with Good On You to track and improve sustainability outcomes. How did we do it? Let’s take a look at the numbers 🤓 🗓️ 1,000+ brands in just eight weeks 🗓️ To kick start the partnership, Good On You leveraged it ratings tech to efficiently assess URW’s fashion portfolio with relative speed to help monitor the performance and progress of its tenants. 💄 Creating 4 new ratings verticals 💄 To fully support URW’s portfolio of tenants, Good On You built on its long-standing expertise in fashion sustainability to develop a new range of ratings verticals. First up: beauty, which was developed with URW over six months, in consultation with experts in supply chain, civil society, activism, academics, and more. 📝 70% coverage of tenants in 2024 📝  Coverage of URW’s full roster of tenants and brands is critical to empower leasing decisions and consumer choices. By the end of this year, 70% of tenants (by revenue) will be rated. The first year of our partnership with URW marks the beginning of a deeper partnership—and we could not be more thrilled with the results. Here’s to the dedicated team at Good On You and URW including Blanca Cozzolini Reynal, Anna Drozdowski Bonsey, Thaïs Erlich, Ricardo Lizcano Perret, Sylvain Montcouquiol, Clément Jeannin, Anne-Sophie Sancerre, and Jean-Marie Tritant 🎉 Learn more about how this partnership drives commercial and sustainability performance → https://lnkd.in/eNC6FHxc

🏙️From Amsterdam to Berlin, from Knokke to Malmö. Cities have become brands. So how do they future-proof their identity? 1 - How can cities and regions keep their heritage in the process? 2 - How can they manage their requirements on a daily basis? 3 - A city faces many challenges in terms of future development. How can they stay true to their brand values? Most of the cities have a strategy, but not all of them have a vision.    👀Read the full story on how cities can make their brand identity future-proof.    https://lnkd.in/ebCDFZ3T

🎉 Exciting News: March is here, and with it comes a wave of change! We're thrilled to announce a rebranding journey. Stay tuned for updates and the grand reveal of our fresh, new look. 🚀 #Rebranding #FreshLook #March2024 #maisonreal #maisonrealboutique #excellencewithasmile #RealEstate #PropertyManagement #MaisonRealEstate

A new Micro Market is in the horizon for 2024.

One of the major unlocks in this brand exercise was our consumer facing tagline that focused on coupling Charney with “beauty.” Our previous tagline, “Building Something Different,” was rebellious in the pursuit to change the perception of real estate. With the guidance of Justin Thomas Kay and Dudley Versaci we realized that to be authentically different, a company must lead by example. We are doing so by approaching the built environment as a creative arena. We are cultivators and place-makers. We are builders-first, constructing a city that we believe has an equitable place for everyone. This idea of beauty connotes something different for each of the three pillars of what we offer as a business and to the city and world around us. Let’s Build Something Beautiful. #CharneyRebrand #Innovation #PlaceMakers #BuildingBeauty #RealEstate #Branding #JustinThomasKay #DudleyVersaci