H&M Group’s Post

Exciting News from the Fashion World! 👗 Some of the world's leading fashion brands are pioneering a new era in fashion sustainability. As announced by the Ellen MacArthur Foundation at the Global Fashion Summit in Copenhagen, the Fashion ReModel initiative is set to revolutionise the industry. This groundbreaking project unites brands like Arc'teryx, ARKET, COS, H&M Group, Primark, Reformation, WEEKDAY, and Zalando to develop circular business models. These models aim to decouple revenue from the production of new garments, paving the way for a more sustainable future. The initiative focuses on scaling circular business models such as rental, resale, repair, and remaking, which are designed to keep products in use. By redesigning products, developing circular business models, and enhancing infrastructure, the Fashion ReModel initiative aims to accelerate progress towards a circular economy for fashion. We look forward to following these fashion brands closely 🌍♻️ (Source: Ellen MacArthur Foundation) https://bit.ly/4bWzLTI #FashionReModel #CircularEconomy #Sustainability #EllenMacArthurFoundation #hubbaLtd

𝙃𝙤𝙬 𝙘𝙖𝙣 𝙩𝙝𝙚 𝙁𝙖𝙨𝙝𝙞𝙤𝙣 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙢𝙖𝙠𝙚 𝙢𝙤𝙣𝙚𝙮 𝙬𝙞𝙩𝙝𝙤𝙪𝙩 𝙢𝙖𝙠𝙞𝙣𝙜 𝙢𝙤𝙧𝙚 𝙘𝙡𝙤𝙩𝙝𝙚𝙨? The Fashion ReModel has officially launched! 👚👖🧶🪡 Among the first participants in the Ellen MacArthur Foundation-led demonstration project are H&M Group – with COS, ARKET, and Weekday – and Primark, Arc'teryx, Zalando, and Reformation. These leading brands are taking the next step towards a more resilient fashion industry – one where businesses create diverse income streams and foster new connections with customers, and where policymakers support the enabling conditions for circular business models to thrive. Let's make circular business models the norm: essential, accessible, and enjoyable. #TheFashionReModel #circulareconomy https://lnkd.in/exd3CHSm

Cicular Fashion... seems another "buzz word", result of one of the lastest fashion trends. But it is so much more! I think it is amazing to see fashion brands, as mentioned below, participating in circular initiatives, thinking about methods to create value from waste, recycle, etc... However, if still overproduction of goods is the problem at the start, is it not all wasted energy and effort? I am fascinated by the idea that what someone's sees as waste can actually have value for so many others. But, while researching for the meaning of cicular fashion and the structure of a circular business models, I couldn't help myself from asking this: Who is responsible for it? You know...who is responsible of making circulat fashion really effective? Every fashion professional will say that consumer dictate markets and product demand. However, consumers believe they only buy what is put on the shelves. So where does the responsibility for the improvement of circular fashion lie? Is it consumers demand? Is it fashion companies' offering? Some might even ask, would governments' policies regarding industry overproduction and textile waste disposal be essential for the implementation of circular fashion? Food for thoughts... #fashion #circularfashion #circulareconomy #sustainability #research #university

Extremely pleased to be supporting and endorsing this project from the Ellen MacArthur Foundation announced yesterday at the Global Fashion Summit in Copenhagen. The Fashion ReModel invites participating brands to scale up circular business models such as rental, resale, repair and recycling, while curbing the production and consumption of new materials. The hope is to “decouple revenue from the production of new garments, advancing the long-term journey to make a circular economy for fashion a reality”. In other words, and as Bella Webb writes for Vogue Business: How can brands make money without making new clothes? As I say in my endorsement on the EMF website: “There is no two ways about it, for true systems change, the fashion sector has to start seeing value creation decoupled from new production. Action on circular business models is imperative for this, which is why this programme is so important - helping to unlock barriers for the industry to drive measurable revenue increases against a set of ambitions to do so.” The project’s first eight participants include Arc'teryx, H&M Group brands ARKET, COS and Weekday, Primark, Reformation and Zalando. The project further explains: “The fashion industry is rooted in reinvention, with the power to shape desire, trends and culture. By harnessing this innovative and creative potential, the industry can make circular business models the norm. This is the next step towards a more resilient fashion industry – one where businesses create diverse income streams and foster new connections with customers, and where policymakers support the enabling conditions for circular business models to thrive.” Read the deep dive from Vogue Business here: https://lnkd.in/eAD7xUr2 And otherwise check out the EMF site detailing more here: https://lnkd.in/eBMRiJF9 #sustainablefashion #circularity #circulareconomy #decoupling

🔧👚 The Fashion Revolution: Repair, Don't Replace! In an era where fast fashion is under scrutiny, major UK retailers are stepping up to promote sustainability. Marks & Spencer partnered with Sojo in July 2024 to launch "M&S Fixed by Sojo", and now John Lewis has joined forces with Timpson group to offer similar repair and alteration services. Why is this trend so important? Let's break it down: 🌍 Environmental Impact: Extending the life of clothes reduces waste and conserves resources Fewer garments in landfills means less pollution and lower carbon footprint 💰 Economic Benefits: Repairing clothes is often more cost-effective than buying new ones It supports local businesses and creates jobs in the repair sector 🧵 Quality and Sentimental Value: Preserve your favourite pieces and their memories Often, repaired items are sturdier and last even longer 👥 Social Responsibility: Timpson's involvement showcases how these initiatives can support social causes They employ around 1,200 ex-offenders, making up 10% of their workforce 🔄 Circular Economy: Promotes a shift from 'take-make-dispose' to a more sustainable cycle Encourages designers to create more durable, repairable clothing By choosing to repair rather than replace, we're not just saving money – we're contributing to a more sustainable and socially responsible fashion industry. What's your take on this trend? Have you tried repairing your clothes instead of throwing them away? Share your experiences below! #SustainableFashion #ClothingRepair #CircularEconomy #RetailInnovation #SocialResponsibility

Interesting news about the Fashion ReModel initiative! Convened by Ellen MacArthur Foundation, companies like H&M Group, Primark and Zalando are trialing business models which decouple revenue from the production of new garments. These include resale, repair, rental, upcycling and garment maintenance or customization. Fashion Remodel is a brilliant example of leaving competition behind in favor of collaboration and I’m looking forward to seeing how this initiative unfolds. Digital product passports will be a game-changer for resale, repair and upcycling work. Once you have a digital label on a garment, you can explain to customers where and how to get it recycled. The digital label also helps recyclers validate materials and fiber content, which will create greater efficiency in the sorting and recycling process. #Sustainability #CircularEconomy #FashionReModel #BusinessInnovation

“We realized that, to fundamentally transform our impact we also need to go beyond thinking about individual products or processes and think about how to more fundamentally transform the system from a linear one to a circular one.” Joon Silverstein Coach Daniel Schmitt VEJA Loewe Clara Ludmir #circulareconomy #circularfashion #fashionretail #reusereducerecycle

Sunday reading... "The Monocle Companion for 50 Ideas for Building Better Cities". Monocle and I came across a compelling quote by Pascal Evellard ( Director, Sustainable Construction and Sustainable Business Development,.Saint-Gobain) "Sustainability is not a straight line; it's a journey with ups and downs." pg21 This got me thinking about a recent article (or, admittedly, a TikTok video...judge me!!!) I saw about France imposing a levy on fast fashion brands. It's deemed quite a controversial move by the French government. Some argue it's a protectionist measure aimed at safeguarding their luxury fashion industry from the fast fashion wave. Additionally, there's ambiguity around what exactly constitutes a fast fashion brand, which could disproportionately impact countries like China compared to European brands. Despite the controversy, I can't help but see this as a step in the right direction. Change is rarely straightforward. It often comes with its share of challenges and criticisms. Yet, such measures could encourage consumers to be more conscious of their fashion choices by addressing the allure of low prices. There are sustainable alternatives available, and pressure on pricing might just be the push needed for greater awareness and better practices in the fashion industry. Now...I agree this can't be the only change, but it is a step in the right direction. Much more still has to be done, to ensure it's effectiveness as well as addressing other areas that creates negative impact, advertising, product supply carbon costs (see article from https://lnkd.in/deYeGTrc) but it's a start. Sustainability is a journey, and every step, whether met with praise or criticism, is part of the process. ok...time to keep reading/swiping. #Sustainability #FashionIndustry #ChangeIsHard #BetterCities #ConsciousConsumerism #booksbetterwithdogs #IP4 #PositiveImpact #intelligenttransformation