We’re taking part in a new project investigating how to better scale up services like rental, resale and repair. The Fashion ReModel, an Ellen MacArthur Foundation demonstration project, works with leading brands to find solutions and unlock barriers to rolling out circular business models, which will bring the possibility for fashion to decouple growth from production. “We’re looking forward to working with the Ellen MacArthur Foundation again. Their previous project, The Jeans Redesign, pushed us to explore what circular design could mean for our product assortment and now The Fashion ReModel is set to do the same with circular business models. The opportunity presented by decoupling the fashion industry’s growth from resource use is huge and this project can bring better understanding of how to further scale these models”, Leyla Ertur, Director of Sustainability, H&M Group. H&M Group, plus our brands ARKET, COS and Weekday, will be working alongside Arc'teryx, Primark, Reformation and Zalando on the demonstration project. We can’t wait to get started! #HMGroup #ARKET #COS #Weekday #CircularFashion #CircularBusinessModels #EllenMacArthurFoundation #TheFashionReModel #TheJeansRedesign
All of us have to commit to shop sensibly and not trash our clothes after a few wears.
What an inspiring initiative! It's incredible to see H&M Group and other leading brands coming together to work towards a more sustainable fashion industry. Your dedication to circular business models is truly commendable.
Great initiative…good to see H&M continuing to lead
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Make it count!
Great initiative Leyla Ertur and H&M Group
Exciting!🙌🏻☀️
Congratulations!
Congratulations!
Passionate for sustainable textiles
3moIt is ofcourse very good to push such projects, but we have to find quick solutions for the mass production. Here, as per Mc Kinsy‘s study, fiber to fiber recycling is the easiest scalable solution. Unfortunately all the major brands focus more on interesting but small pilot projects.