HMS Office Solutions’ Post

As January 2024 has already come to a close, we're reminiscing about all the things that happened for Left-handesign this past few months! 🌱 We made a significant move from Singapore to Sydney, adapting to a new market and setting up our operations in our studio in Alexandria. There, we've been preparing our next campaigns, planning events, and packing your orders with care. 📦 Excitingly, we launched new plantable stationery products on our website. 🌿 We can't wait for you to use them and watch them grow! In this journey, we’ve been privileged to learn so much. We've met inspiring business owners, networked extensively, and proudly represented Left-handesign at numerous conferences. 🤝 And amidst the hustle and bustle, we never forgot to take time to be in nature, cherishing each moment. 🌳 What are your highlights so far? Tell us in the comments below. ↓ #LeftHandesign #SeedingHappiness #EcoBusiness #Ecommerce #EcoBrand #SmallBusiness #SustainableBusiness #SupportSmallBusiness #SmallBusinessOwner #ShopSmallBusiness #ShopSmallBusinesses #SmallBusinessLife #SmallBusinessMarketing

The Margaret The Howard The Brandon  The Lucy  The Emily Hospitality Living Pet-friendly  Luxury  Sanctuary  Co-working Wellness oriented Lobby coffee Tech enabled Green And we expect people to sign up for another 12 months when your competitor-clone is offering a price break?   Or come back to your just like everything else hotel?  Or renew their office lease when there's a cheaper identical twin down the block?  In the built world, sameness is a disease. And it’s inflating your customer acquisition costs, reducing your customer loyalty, and commoditizing your multimillion dollar investment.  “But – we can’t risk doing anything different.” Yes you can. Your investors will get down with this:  When you communicate differently than your competitors you’ll spend less advertising to your customers.  When you design for a unique target audience you’ll save on building for everyone under the sun.  When you go bold on visual identity, you stand out (that’s what you want).  When you host events that have never happened before in other spaces, people will actually remember them.  When you introduce thoughtful new services, your guests will want to come back.  Overall: make different your thesis. It’s a surprisingly effective strategy in every other industry on earth and it’s a more attractive fundraising pitch than “we do everything the same as everyone else.”  “But, how do we even do all of that?” Do 10 things:  01. Start with unmet needs. Solve for problems that aren’t solved for today.  02. Identify a target audience and learn everything you can about them.  03. Build a brand promise that becomes your north star (and not what everyone else is doing).  04. Mine culture outside of the built world to inspire creative. 05. Come up with ways you match your target audience and brand promise with new space types.  06. Align your interior design with your brand (not the other way around).  07. Create every bit of the pre-launch marketing stack net new. Don’t copy and paste.  08. Demand your property managers customize their service to you (not the other way around). 09. Map your brand to all customer touch points.  10. Audit your brand for sameness over and over and over and over again.  You got this 💪🏼  

🛍️ Unlocking Corporate Business Potential with #FLAVOURLY ! Pop-Ups 🏢💡 Are you a brand looking to maximize sales and profit? 📈 Consider tapping into your retail spare capacity by hosting pop-up shops at corporate offices! Here’s how it can work wonders for your brand: Test New Markets: Pop-ups offer a low-risk opportunity to test new markets or locations. Set up temporary retail spaces within corporate offices to gauge customer interest and demand before committing to long-term leases. Brand Immersion: Corporate pop-ups allow you to immerse corporate employees in your brand. Let them try your products, experience curated offerings, and snap selfies. When they connect with your brand, they become brand ambassadors both inside and outside the office. Boost Brand Awareness: Use pop-ups to create memorable experiences that employees will remember your brand when they leave the office, leading to increased awareness and potential sales. Exclusive Offers: Offer exclusive deals to employees during the pop-up. Whether it’s discounted products or limited-time promotions, create a sense of urgency. Employees will appreciate the special treatment and spread the word. To start your pop-ups visit https://FLAVOURLY.best or WhatsApp 7710999666 Remember, corporate pop-ups aren’t just about sales; they’re about creating lasting impressions and fostering brand loyalty. So, set up shop, engage with employees, and watch your brand thrive! 🌟👔🛒 #PopUpMarketing #popup #popupshop #popuprestaurant #corporatepopup #workspace #office #foodfestival #fleamarket #branding #activation #sales #profit #amplify #boost #viralmarketing #trending #restaurant #qsr #d2c #directtocustomer #corporateevent #employeeengagement #employeesatisfaction #employeeexperience #brandawareness #facilitiesmanagement #cafeteria #management #coworking #corporaterealestate #cres #ihnfra #hybridworkspaces #corenet #procurement #ceworld #ifma #facilitiesleadership #leadership #corporateevents

Big news from the adam&eveDDB family 🌍💖👀   We're excited to announce that we're expanding our geographic footprint with a new San Francisco office - adam&eveDDB West.    Following a string of new business wins across the adam&eve family, our new North American posting - our fourth agency hub - serves to bolster our global offering, drive growth, and help us deliver against broadening client needs.     To unify our expanded agency network, we’re also proud to launch our new global positioning, 'Feeling First’ - a clear articulation of our approach to creativity that delivers emotional advantage and business fortune for our clients.    Hand-in-hand with our new positioning, we're debuting a revamped visual identity designed by our brilliant Creative Director of Design, Chris Chapman. Driven by our feeling first philosophy, our new clear, bold and impactful brand identity represents a cohesive visual next chapter for all adam&eve offices.    Our Global Chief Creative Officer, Richard Brim said: "At A&E, we always talk about work giving us a "punch in the feels" - when it's right, it connects on a deeper level getting to the soul of a brand.”   adam&eveDDB London CEO, Miranda Hipwell commented:  “As our adam&eveDDB gang expands its client and geographic footprint, it feels like the right time to double down on our DNA. We want the feeling of working with us and the work we make to feel unified in the best possible way. Our visual identity is the cherry on the cake as it allows us to be more cohesive as a group and in how we show up for clients."   adam&eveNYC CEO, Caroline Winterton added: “We’re almost a year into adam&eveDDB in the US and it’s been pretty epic. We’ve been on quite the new business tear welcoming eight brands to the family and have been hiring fantastic talent to keep up with the growth and creative ambition. Our bi-coastal offering in North America gives us access to tremendous talent to deliver against all of our client’s ambitions.”   Read more in Campaign UK 👉 https://lnkd.in/ePXaxsTh #creativeagency #positioning #adagency #advertising #rebrand #creative

Standing in front of a room filled with industry professionals at The Home Building Association of Greater Portland’s BuildRight Conference was a moment of vulnerability and triumph for our founder, Melissa Galland. Despite dealing with shyness and insecurity, she seized the opportunity to share insights on the critical link between culture and profitability and the 7 Essentials of Brand Experience. BuildRight is not your typical conference; it offers a one-of-a-kind combination of innovation and collaboration, bringing together high-performance and remodeling industry leaders to stay ahead of the curve. From navigating market trends to tackling legislative challenges, BuildRight provides a platform for professionals to grow and adapt. At the heart of the presentation was the notion of Brand Experience (BX), a purpose-driven strategy that goes beyond mere first impressions. It's about sculpting every interaction with your brand to resonate deeply with customers and employees alike. In today's market, standing out requires more than surface-level charm—it demands a holistic approach that fosters customer loyalty and employee advocacy. Reflecting on the presentation at BuildRight, one aspect that truly stood out was the diverse mix of participants, especially those from the operations side of the business. While we cherish every opportunity to engage with sales and marketing professionals, witnessing the robust presence of industry leaders from operations was nice. After all, a successful approach to Brand Experience strategy necessitates buy-in from all corners of the organization. Seeing the enthusiasm and interest from these key stakeholders not only dissolved any initial hesitations but also reaffirmed the importance of our message. The experience was not just about sharing insights; it was a dynamic exchange of knowledge and perspectives. We learned as much from the engaged participants in the room as (we hope) they did from us. It's this collaborative spirit that fuels innovation and drives progress in our industry. So, to all the operations leaders who joined us at BuildRight, thank you for your engagement and openness. Your presence and participation underscored the critical role of cross-functional collaboration in shaping successful brand strategies. Together, we're building a future where every aspect of the business is aligned toward delivering exceptional brand experiences. #BuildRight #BuildRightPDX #BrandExperience #InnovateToThrive #ImposterSyndrom #BrandExperienceStrategy #BuilderMarketing #BuildingIndustry #CustomerExperience #CX #DOandBeAgency #DOandBeBetter #ExperienceMatters #HomeBuilder #HomeBuilderAdvantage #HomeBuilderMarketing #MarketingAgency #MarketingTrends #PWBProud #WomenInConstruction

City Nation Place is turning 10, and as part of our celebration we invited one of our first sponsors Chris Fair, President & CEO of Resonance, to share his thoughts on how he believes the world of place branding has evolved over the past decade. https://lnkd.in/eMhhZR3p Looking at research from Resonance's Best Cities report, Chris explores how the factors impacting visitation, talent attraction, and business formation, have evolved post-pandemic, and the results are striking. There is a strong convergence in the factors that most highly correlate with success in those three areas - meaning that the keys to attracting talent, businesses, and visitors to your city have become more aligned with one another than ever before. Dive in to discover the factors that matter most to these audiences and why it's increasingly important to have a joined-up place brand narrative for your city: https://lnkd.in/eMhhZR3p #placebranding #citybranding #tourism #talentattraction #investmentpromotion

The cat’s out of the bag and our new brand is live. So, have you had a good look round our new site? If not, go take a quick look. We’ll wait. ➡️ https://lnkd.in/eCNTw45 Back? Great, let us know what you think. Obviously, we love it… though we’re biased. But we think you’ll love it too. What about our fresh new look? Pretty slick, right? Our old branding served us well and we salute it. But here’s to the new and improved eoa! The voice of the employee ownership sector. #Business #Future #Branding #Innovation

𝑻𝒉𝒆 𝑷𝒐𝒘𝒆𝒓 𝒐𝒇 𝑷𝒍𝒂𝒄𝒆: 𝑯𝒐𝒘 𝑳𝒐𝒄𝒂𝒕𝒊𝒐𝒏 𝑰𝒎𝒑𝒂𝒄𝒕𝒔 𝒀𝒐𝒖𝒓 𝑩𝒓𝒂𝒏𝒅 𝑬𝒗𝒆𝒓 𝒘𝒐𝒏𝒅𝒆𝒓𝒆𝒅 𝒘𝒉𝒚 𝒕𝒉𝒆 𝒔𝒂𝒎𝒆 𝒘𝒂𝒕𝒆𝒓 𝒃𝒐𝒕𝒕𝒍𝒆 𝒄𝒐𝒔𝒕𝒔 𝒘𝒂𝒚 𝒎𝒐𝒓𝒆 𝒊𝒏 𝒕𝒉𝒆 𝒅𝒆𝒔𝒆𝒓𝒕 𝒕𝒉𝒂𝒏 𝒊𝒏 𝒕𝒉𝒆 𝒄𝒊𝒕𝒚? ➠ It's all about the power of place branding. ➔ Imagine you're dehydrated in the scorching desert. A gas station appears, and that $5 water bottle becomes a lifesaver. In the city, with convenience stores everywhere, it's just another option. ➔ Here's the key branding takeaway: It's not about the product itself. It's about the value it delivers in a specific context. ➠ Branding isn't one-size-fits-all. Identify your audience's needs: Understand their pain points and how your product solves them depending on location. Craft a message that resonates: Tailor your communication to highlight the unique value your brand offers based on location. Think beyond physical location: Consider online spaces too. Does your website speak differently to someone searching for your product in a remote area? ↳ By harnessing the power of place branding, you can turn a generic product into an oasis of value, no matter where your customers are. ↳ This applies to more than products! Think about how a local coffee shop positions itself differently than a global chain. Share your thoughts on place branding in the comments below! #branding #marketing #business #positioning #audience #Mindset

Controlling the Narrative: The Delicate Balance of Branding for Family Offices Family offices often find themselves at a crossroads: striving for privacy while recognising the power of visibility. Francois Botha offers a deep dive into this unique branding challenge, underscoring the centrality of core values, the conundrum of privacy in today’s digital landscape, and the importance of a proactive stance. In an increasingly connected world, the choice isn’t merely public versus private, but how to direct the unfolding narrative. As Nicholas Pardon aptly notes, “It’s riskier to not have a narrative. The world will shape it for you if you don’t.” This article is a treasure trove of insights on branding, positioning, and the bedrock values steering Family Office entities. 🔗 https://lnkd.in/eatTSG5h A tip of the hat to Francois Botha, Patrick Hanlon, Nicholas Pardon, and Denis Shafranik for their insightful contributions. #FamilyOffice #Branding #LeadershipStrategy #UHNW #InvestmentStrategy #CoreValues #DigitalDilemma #NarrativeMastery

57 days until the grand opening of our Downtown Toronto POP-UP. Here’s a look at what’s happening behind the scenes: - Coordinating with suppliers to restock products regularly and ensure timely deliveries. - Reaching out to sponsors and building partnerships to fund and support the event. - Recruiting over 40 Indigenous businesses to participate, providing guidance on retail preparation. - Hosting a VIP pre-event launch to connect vendors with early customers and key partners. - Working with vendors to ensure they have enough inventory for the entire event. - Handling all cash flow surprises, managing financial risk, and overseeing the event’s budget. - Managing permits, insurance, and compliance for the Eaton Centre location. - Organizing the 6,500 sq. ft. space, including vendor setups, displays, and merchandising. - Scheduling move-in dates and coordinating logistics for setting up the space. - Running marketing and social media campaigns to promote the pop-up and attract customers. - Supporting vendors with pricing, product presentation, and sales strategies. - Training staff on customer service and vendor products to ensure smooth day-to-day operations. - Managing bookkeeping and ensuring vendors keep 100% of their sales (minus processing fees). - Creating an interactive customer experience, including a photo booth and in-store promotions. - Providing mentorship to Indigenous businesses not yet ready for retail markets, helping them develop strategies for success. - Taking on financial risks so vendors can focus on their products and customers. - Collecting real-time feedback to help vendors improve and grow beyond this pop-up. This event is about much more than showcasing products. Indigenous people deserve to see themselves represented in mainstream spaces, and not just as participants—but as owners. Indigenous communities deserve to have ownership over their businesses and economies. With the Indigenous economy estimated at over $100 billion, platforms like this are critical in ensuring Indigenous entrepreneurs claim their share. This is about reclaiming the Indigenous economy and creating opportunities for lasting economic self sovereignty.